There is a TON of stuff you need to track for your ecommerce business but we’re just focusing on a few things that can really move your needle. If you sell products from your site, for sure you have an ecommerce dashboard. So let’s dig in.

1. The day of the week that sales rock! If you know what day of the week your sales are killing it you need to start marketing your stuff around that day. Set up your social media and email marketing campaigns for it to maximize the amount of sales you can have.

2. Shopping cart funnel - You need to look at where people are falling out of the cart in order to maximize your sales. If you’ve got 3 pages between the cart and the purchase and you see in your dashboard that on page 2 people bail, you need to combine page 1 and 2 asap. You might even want to offer live chat on your checkout page in the event your would-be customer has a question.

3. Track how people get to your site to buy - With Google Analytics > Aquisition > All Traffic, you can track if your buyers came from email, PPC, organic or social. So if Social is driving the most traffic and the best buyers, you need to do more with your social marketing.

In this example of a Shopify dashboard you can tell shopping cart abandonment and best sales days!

Happy selling!