Bounce rate is the % of people to land on a page of your site and leave without visiting a second page. They bounced! It’s meant to help you identify if you have poor sources of traffic, or poor web pages that take too long to load. There’s gotta be a reason someone didn’t bother to explore further.

A geekier definition is: In Google analytics, bounces are number of single page visits resulting from a page and in each visit only one GIF request is sent to the Google Analytics Server.

Now, you must take into account a few things - maybe you have a landing page and sign-up form that only requires a single page visit. Or, you have one of those long, scrolling web sites that may only be a page long.

Regardless, we find it very useful to track bounce rate by device such as laptops & PCs, or tablets and smartphones. Why? Because it can help you determine if your site is well optimized for all visitors, no matter what device they use to access it. If your bounce rate for smartphones & tablets is significantly higher than for PCs, look into how responsive or “mobile friendly” the design of your site it.

Tracking bounce rate by device helps uncover potential issues with site design and content

In the report above you’ll see Dasheroo’s bounce rate for the past few days. We have a very flat site for now, so a high bounce rate overall is not surprising. The fact that the bounce rate does not vary much across devices does indicates we don’t have any significant issues with our mobile-friendly design, and overall layout of our content. One thing we don’t have to worry about for now!

And never fear, we have a nifty Insight for this metric coming soon!