When it comes to reporting on marketing metrics, are you a daily, weekly or monthly type? Or (hopefully not) every quarter or even year? According to a recent study by VisionEdge Marketing, 85% of folks said the pressure to provide metrics that support marketing value to business efforts had increased.

So just how often do most marketing execs report? We thank our friends at eMarketer for this chart. Hey it’s a pie chart that does a pretty good job of communicating the data!

As you can see, weekly or monthly reporting is the most common with weekly showing the biggest gain year over year.

What’s your frequency of reporting on marketing metrics? At Dasheroo, we think it’s important for anyone to be able to view important KPIs anytime they want, that’s why we’re out to deliver the best, continually updated business dashboards possible! Happy reporting.