We like our data when we want it and where we want it, right?! The more accessible it is, the more likely we’ll use it. Hell, I used the Google Analytics iPhone app the other night during dinner just to see how users and sessions were flowing in by hour of day. Hey, it was between courses!

Anyhoo, this app downloaded in a flash. Be sure to select the app by Google, as there are some others out there, some paid. This on is legit and of course free.

The long & short of it? We are addicted. Of course we view Google Analytics within our own Dasheroo Insights (they look great on mobile!), but nothing will replace the oodles of deep info you get from the native app, when you’re in the mood for a deeper dive.

Some of our Favorite Features:

• Real Time Analytics — It’s pretty amazing to be able to open an app on your phone and see how many active users are on your site at that moment.

  And here’s the behavior report

• Acquisition — For analysts who focus on marketing optimization, this report is highly relevant and useful for their daily needs.
• Segments — There are a set of segments Google has made available such as New Visitors, Search Traffic, Mobile and Tablet Traffic, etc. The ability to segment reports in an app is amazing.

We’re not sure why it took so long for Google to release this since it’s been available to Android users for a long time, but it’s here, so go get it! Hopefully soon they’ll also release a version optimized for iPads too.

Related posts:

Google Analytics Segments: How to Set Up & Use Them Google Analytics: How to Put the New vs. Returning Users Report to Work for You Google Analytics Segment Gallery: How To Use It How To Analyze Your Website Traffic by Hour - Google Analytics Dasheroo - Huge Google Analytics PROGRESS with Business Dashboards!