Bounces
This field identifies the number of single-page visits to your site over the selected dimension. For example, if you apply this metric to the Ad Campaign dimension, it’ll display the number of single-page visits to your site by users that reached your site via a particular ad campaign.
Bounce Rate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
Clicks
This field identified the number of times a user has clicked on your Ads.
Entrances
This metric identifies the number of entrances to your site. It will always be equal to the number of visits when applied over your entire website. Thus, this metric is most useful when combined with particular content pages, at which point, it will indicate the number of times a particular page served as an entrance to your site.
Exits
This metric identifies the number of exits from your site, and, as with entrances, it will always be equal to the number of visits when applied over your entire website. Use this metric in combination with particular content pages in order to determine the number of times that particular page was the last one viewed by visitors.% ExitThe percentage of site exits that occurred from a page or set of pages.
New Visits
The number of new visits by people who have never been to the site before.
Time on Page
This field indicates how long a visitor spent on a particular page or set of pages. It is calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your site.
Pageviews
This field indicates the total number of pageviews for your site when applied over the selected dimension. For example, if you select this metric together with Request URI, it will return the number of page views over the returned result set for the Request URI for your report.
Time on Site
The time a visitor spends on your site.
Unique Pageviews
The number of visits during which the specified page(s) was/were viewed at least once.
Total Unique Searches
The total number of times your site search was used. This excludes multiple searches on the same keyword during the same visit.
Visits with Search
The total number of visits where internal site search was used.
Search Refinements
The number of times a visitor searched again immediately after performing a search.
Time after Search
Starting from the first use of internal search, time spent on site until either the session ended or until another search happened.
Search Depth
The average number of pages visitors viewed after performing a search. This is calculated as Sum of all “search_depth” across all searches / (“search_transitions” + 1)
Search Exits
The number of searches a visitor made immediately before leaving the site.Goal1-4 StartIf goals are configured, the total number of visitors who have completed the first goal step for this particular goal.
Goal Conversions
The number of goals completed by visitors.
Goal1-4 Completions
If goals are configured, the total number of visitors who have completed all elements defined for this particular goal.
Total Goal Value
This is the total value used in Google Analytics’ ROI calculations, and can be either a set value for the page, or a dynamic value pulled from your e-commerce receipt page.
Goal1-4 Value
If goals are configured, the total cumulative value for this particular goal. This definition applies for Goal1 - Goal4 Values.
Per Visit Goal Value
This is the value used in Google Analytics’ ROI calculations per visit, and can be either a set value for the page, or a dynamic value pulled from your e-commerce receipt page.
Goal Conversion Rate
In the context of Campaign Tracking, the percentage of sessions on a site that result in a conversion goal being reached on that site.
Users
The Users metric in Google Analytics (GA) can help you find out how many users viewed or interacted with your content within a specific date range.
Sessions
A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. So whatever a user does on your website (viewing multiple pages) before they leave equals one session. In short, the Sessions metrics is a unified way to report Visits.
Sessions vs. Users
Analytics measures both sessions and users in your account. Sessions represent the number of individual sessions initiated by all the users to your site. If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.
The initial session by a user during any given date range is considered to be an additional session and an additional user. Any future sessions from the same user during the selected time period are counted as additional sessions, but not as additional users.
Sessions vs. Entrances
Sessions are incremented with the first hit of a session, whereas entrances are incremented with the first pageview hit of a session. If the first hit of the session is not a pageview, you may see a difference between the number of sessionand the number of entrances.
Pageviews vs. Unique Pageviews
A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.
A unique pageview, as seen in the Content Overview report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.
Direct Traffic
Which of your URLs are the most popular destinations for direct traffic: which URLs people can easily remember (e.g., google.com), which addresses appear most often in auto-completion, or which of your pages are bookmarked the most.
Referral Traffic
Which domains (and pages in those domains) are referring traffic to your site, how much traffic they’re referring, which landing pages are the most popular referral destinations, and the extent to which those referred users interact with your site.