Keep track of all of your important key performance indicators with your own Data Dashboard!

In today’s day and age, an effective website is more important than ever before. But here is the question you need to answer: how do you know if your website is performing at the level you have come to expect?

Answering this question is simple if you have a strong focus on web analytics.

It doesn’t matter what type of analytics tool(s) you use, nothing changes the fact that the data will tell you a lot about the overall performance of your website as well as your audience.

Most Important Web Analytics KPIs

The tracking and review of key performance indicators (KPIs) will give you a clear understanding of how your website is performing, where your visitors are coming from, what they are doing upon visiting, and much more.

No two companies are identical in terms of website related goals. For example, one company may be most interested in the quality of traffic while another is focused on driving as many visitors as possible.

Regardless of your current web presence and related goals, there are some web analytics key performance indicators that require your attention.

Conversion Rate KPI

Simply put, you need to know the percentage of your traffic that is taking an intended action, such as signing up for an email newsletter. If your website receives 1,000 visitors per day on average, with 50 signing up, your conversion rate is five percent. (1000 / 50 = 5%).

Tip: Once you have your benchmarked KPIs for your conversion rates you can start to test things on your ptage to increase it. Testing different buttons, colors, fonts, font sizes can dramatically change the way people interact with your site. Testing different offers is another way to do this.

Web Conversion Rate

It’s important to track your conversion rates from your website traffic so you know if you’re getting “good” traffic vs. “bad”.

Time on Site KPI

This is important for three reasons:

  1. The longer a person stays on your site, the better chance they have of taking action.
  2. A longer average visit time shows that your content is holding the reader’s attention.
  3. Used by Google as a search engine ranking factor.

Tip: Giving your readers an opportunity to read more by surfacing like-content to the type of content they’re reading on your blog is one way to keep a visitor around. Giving them product that “other people liked” in addition to the one they’re contemplating is another way.

Conversely you want your user experience to be the best it can be so if you make it too tough and long for people to get to their end-game they may be frustrated and never come back.

Time on Site

Keeping an eye on the average time people in aggregate spend on your site is an important key performance indicator.

Mobile vs. Tablet vs. Desktop KPI

What type of device are your visitors using? In the past, most people browsed the internet from a traditional computer. This has changed recently, with a growing number of people using smartphones and tablets.

Tip: If you see a growing number of people accessing your site from a mobile device it’s good thing, you just need to make sure you site and your site assets are optimized for viewing on a mobile device.

Traffic by Device

This business has over 11% of the people coming to their site via a phone. Now it’s time to make sure their website is mobile friendly!

Traffic Sources KPI

Understanding where your traffic comes from allows you to adjust your marketing and advertising strategies accordingly. Some of the most common sources of traffic (and Google’s default channels) include:

  • Organic - People who search keywords you may be known for, including your own business name.
  • Referring sites - Sites that include a link to your site on their site.
  • Direct - When someone puts your URL directly into the browser.
  • Email - When someone comes to your site from an email campaign.
  • Paid traffic - When someone comes to your site from clicking on ads in a search engine.
  • Social media - When someone comes to your site clicking on a link in a social network.

Tip: The best traffic (FREE traffic you can control) is organic traffic. Make sure you’re search engine optimization strategy encompasses all of the keywords you should be known for. Also make sure your product and your content is worth people linking to since the search engines like quality inbound links.

Google Analytics Source

This company gets most of its traffic from Google’s organic channel which is great since they didn’t have to pay for it!

Keyword Traffic KPI

Which keywords bring the most organic traffic to your website? This is a key performance indicator (KPI) as you likely spend time, money, and resources optimizing your website for particular keywords. You want to know if your efforts are paying off.

Tip: Just take a quick look at the Google Analytics Search Engine Optimization Queries report to see how many impressions you’re getting from a specific keywords and most importantly how many clicks. Then adjust how you market for that keyword on your site, you might be surprised a slight adjustment could work wonders.

Keyword Traffic

This company needs to focus on a few pages that are getting a lot of impressions but no clicks, thanks Google Analytics!

Geo Targeting KPI

Some companies don’t care where their traffic comes from, as long as people continue to arrive. Others, however, consider this an important KPI. This is particularly true for local businesses selling to local consumers. Here are three geo targeting key performance indicators worth tracking:

  • Location of visitors. This can be broken down by country, state, and/or city.
  • Traffic distribution by location. Where is the majority of your traffic coming from?
  • Bounce rate distribution per country. This helps you determine if visitors from one location stay on your site longer than others.

Tip: The best traffic (FREE traffic you can control) is organic traffic. Make sure you’re search engine optimization strategy encompasses all of the keywords you should be known for. Also make sure your product and your content is worth people linking to since the search engines like quality inbound links.

Geo Targeting

This company has a concentration of visitors in the US.

Final Thoughts

With the right key performance indicators in place, you can use web analytics data to better understand your audience. This allows you to adjust your online presence to attract more visitors, increase conversion rate, save money, and much more.

Get Your Free Dasheroo Account!

  • No limited-time trial periods — Dasheroo is FREE!
  • No training or complicated implementation
  • Quick set-up with ready to go dashboard templates
  • Powerful, easy-to-use, and fun!

Start Tracking & Acting on KPIs for Your Business

Not sure where to start? We've got you covered! Below is a series of in-depth KPI guides that are sure to set you on the right course.

Customer Service KPI Guide

Providing a high level of customer service is vital to your business. Learn how to set and keep an eye on your customer service KPIs

Social Media KPI Guide

Know what to track, how to track it, and the best way to review results across most of the social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest, and more!

Marketing KPI Guide

Once you create a marketing plan, it is time to carry it out. Track the following marketing key performance indicators to ensure that you don’t miss a single detail.

Sales KPI Guide

From inside sales to outside sales, success doesn’t always come easy. Use these sales key performance indicators to track progress and achieve your desired results.

Web Analytics KPI Guide

Regardless of your current web presence and related goals, These are the web analytics key performance indicators that require your attention.

Build dashboards with these applications and more!

Integrations
Integrations