Overview

Get an instant view of your overall pay-per-click performance by your key metrics.

Cost

The amount spent on this campaign by day.

Impressions

The total number of times your ads have shown by day.

Clicks

The total number of times a user has clicked on your ads.

Conversions

The number of times a user completed an action defined by you, like a lead or sale.

Click Rate

Your click-through rate, calculated as 'clicks / impressions'

Cost per Click

Your CPC, calculated as 'campaign cost / clicks'

Cost per Conversion

Your average cost per conversion, calculated as 'campaign cost / conversions'