Overview

View your overall Facebook Page performance.

Reach

Total number of people who were shown any activity from your Page including posts by the Page, posts by other people, mentions, check-ins, and Page Like ads by day.

New Fans

Number of new people that like your page ("Fans") by day.

Fans

Cumulative number of people that like your page

Engagement Rate

Total number of unique people who liked, shared, commented or clicked on your Page posts divided by total reach by day.

Engagement

Counts of Clicks, Shares, Likes and Comments from Posts on your Page by day.

Post Likes

Counts Likes from Posts on your Page by day.

Post Clicks

Counts Clicks from Posts on your Page by day.

Post Comments

Counts Comments from Posts on your Page by day.

Post Shares

Counts Shares from Posts on your Page by day.

Recent Posts

Performance (Likes, Shares, Comments, Clicks) of your most recent posts.

Highest Engagement

Top posts that generated the highest engagement rate.

Audience

Gender, language and geographic data of your Fans.