We’ve been around the marketing, ecommerce and sales business for quite a while both full-time and consulting with great businesses.

What we found in any of the businesses we’ve had the pleasure of consulting with is there’s one huge problem; lack of access to data, or not knowing what to do with it all that great info.

And the more apps and social networks you use, the bigger the problem.

Bottom line is that most businesses:

  • Scurry around trying to find the reports from all the apps all they use,
  • Shove them into spreadsheets and Google Docs (or ignore them),
  • Do it at the last minute, if at all,
  • Don’t keep up-to-the-minute track of what’s moving the business
  • So, they don’t leverage all that great info to make smarter decisions to grow their business

Dasheroo gives any business access to the key data you need from your apps in one place, updated for you automatically so you can make business decisions in the NOW, not in the past.

We were super lucky to assemble a top-notch founding team (John Hingley, James Ryan, Josh Feinberg, Alf Brand and Janine Popick) who wanted to join in solving this problem so many businesses have. Collectively, our team knows business applications and how to build them so they provide tons of value.

On top of this awesome team, we were able to raise money from our loving friends and family. Thanks for that, again (for some of you it’s start-up #3!). We were also fortunate to get the interest of an amazing VC, Cloud Apps Capital Partners. They believe in everything we’re about; delivering productive business apps in a ‘business freemium’ model. Matt Holleran and Judy Loehr have been amazing to work with.

In December 2016 we were acquired by FreshLime and we couldn’t be happier to join forces with a great company that shares our vision for helping small businesses grow and succeed. The future is very bright for Dasheroo and we’re honored to now be part of the FreshLime family.

So we hoped you’ve enjoyed our story so far and that you’ll take Dasheroo for a spin to see what the next chapter holds.. We’re growing (fast) and if you like us, please tell your friends too! We really don’t want to spend our money on advertising and instead give it to you in the form of a stellar product.


The Team at Dasheroo