If you’re involved at all with either Search Engine Optimization (SEO) or Adwords Pay Per Click (PPC) marketing, you’ve probably come across or heard about how Google changes it’s SEO algorithms as a way to ‘encourage’ you to get into, or increase, your PPC in order for them to line their pockets and support that $381BB market value.

We admit at times in the past, we wondered the same thing. But after working with Google for several years, and speaking with lotsa people who also have experience with them, as well as speaking directly with Google employees, our concerns no more.

The issue is, Google wants to return the absolute best SERPS (search engines results) possible, so users are happy with the experience. And that means the sharp folks there continually fine-tune there search algorithm. And sometimes also make huge changes (think Panda 4.0)

Google’s SEO Algorithms - listen to what Matt Cutts has to say

Happy users are loyal users, right? So if Google gives them a good experience on one search, they’ll come back next time too.

And then, along the way, if somebody clicks on ads, that’s great too. But if you buy ads, it’s not going to algorithmically help your ranking in any way, and likewise, it’s not going to hurt your ranking if you buy ads.

Here’s a great 4-minute video from Matt Cutts himself, check it out for his comments on this, and 3 more misconception about Google’s SEO