3 Must-Reads: Measuring ROI for Social Media

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We are freaks about data here at Dasheroo and that’s no joke. So this week we scoured our favs and here are 3 articles we think are great about how to measure your ROI (return on investment) for your social media efforts!

5 Steps for Successfully Measuring Social Media ROIScreen Shot 2015-05-31 at 7.23.38 PM

Higher Visibility wrote this great article for Small Business Trends on measuring social media ROI and being that Dasheroo is in the biz of delivering your data from most social networks to you we thought this one was one point! We love that they’re looking at conversions with monetary value!

The Delightfully Short Guide to Social Media ROIScreen Shot 2015-05-31 at 7.26.17 PM

We love the folks at Buffer. They did a great job at telling you to calculate your time, the money you spend on social media tools and any advertising money you spend on social. Then they walk you through how this gets you to your return on investment with a wonderful infographic! Check it out!

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Brian Zeng, a Moz community member, did a great job of talking us through a great and easy process of looking at the ROI we nee to assess as we’re spending time and money on social media. We only think you should replace step 1, where you calculate your traffic using Dasheroo!

You need to be aware of how much your spending on social, so calculating your ROI for social media marketing is important!

First Product Review for Our Business Dashboards Is Out!

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John giving a Dasheroo demo to Matt Mansfield at Small Business Trends.

We told you about how John got interviewed last week by the fine folks over at Small Business Trends. To be honest, we were a little nervous only because we’re still in beta. So we were walking the fine line of hunkering down to ‘get it right’ before we formally launch, with wanting like crazy to get the word out and get more and more user feedback we can use to re-tool and make Dasheroo the best it can be.

Anyhoo, we gave Matt Mansfield a run-through, told him the direction we’re going, and he just plain got it.

Here’s the full review.

Some notable quotes:

“Though still in it’s beta stage, Dasheroo offers unique value above and beyond more traditional business dashboards solutions.”

“…collaboration is enabled both within and across teams, leading to a more nimble and effective organization.”

“For a newbie company, they have a fairly active community already, a good sign for the future. Of course, it helps that Dasheroo listens and acts on the community’s suggestions, and the ability to shape the tool according to your needs is one plus to getting on the Dasheroo bandwagon early.”

“…the real value of Dasheroo lies not in what it lacks, but in what it has built and continues to build: a curated dashboard chock full of prefab insights that will do more than just show your business’ vitals. It helps you figure out what those numbers mean and how to make the best use of what you learn.”

What a great start to a rainy, power-outage San Francisco morning and to more positive reviews like this as we add more features and functionality to Dasheroo!