Which Test Won? Awesome A/B Testing of a Mobile Button

by ·0 Comments

The great folks over at Which Test Won are at it again with some brand new a/b testing and this one’s a doozy. This test was run by Oxfam, a British-born-and-evolved movement who believes in a world without poverty, where people are valued and treated equally, enjoy their rights as full citizens, and can influence decisions affecting their lives. Very cool.

So obviously they rely on donations to keep their non-profit going. This test is pretty cool.

They tested:

  • Version A had a fillable form where the user didn’t have to go to another landing page to fill it out.
  • Version B featured just a “Donate Now” button where you had another page to fill out.

Screen Shot 2015-02-18 at 9.37.21 AM

The Winner!

Version A, the fillable donation form won lifting donation click throughs by 23% compared to Version B and A increased completed donation by 131%!

We think Version A just made it easier to donate. You never know how many pages lie behind a “Donate Now” button and a simple way on one page to do it makes sense. Oxfam agrees with this “transparency.”

Check out the rest of the story here! Thanks again to Which Test Won, we love all of your a/b testing!

Is 2015 the Year Mobile Search Passes Desktop?

by ·0 Comments

How often do you search using your phone or tablet vs. your laptop or desk…wait, do people still have desktop computers anymore?! Well, we took a little internal survey (little meaning the handful of us here at Dasheroo HQ working this weekend).

2013-2018 mobile search stats

2013-2018 mobile search stats

And it seemed a little more than 1/2 the time, searches were done ‘on the go’, which is pretty remarkable if you really think about it.

So we decided to do some more digging around, to see if we could find some more statistically valid numbers around mobile search stats and whatdya know, our buddies at eMarketer recently tackled the same issue! Love those people.

eMarketer reports that “2015 will see mobile search reach the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets, surpassing traditional desktop/laptop search activity.”

Hey, we’re pretty representative, and a little ahead of the curve;)

So what does this mean for you, as a busy biz owner? Ya gotta optimize your site for mobile search. Look for an upcoming post about our recos on just how to optimize for mobile search.

Website Conversion Rate Benchmarks: Which Metric Should You Use?

by ·0 Comments

First, we hope you are measuring your website conversion rate. Whether you’re an ecommerce biz selling dog toys or a big ‘ol enterprise software company driving leads for your salespeople, conversion rate is a barometer of success.

Now, there is actually a raging debate about whether to use Users (previously Unique Visits in Google Analytics) or Sessions (previously Total Visits). Of course if you use Users as the denominator your conversion rate will be higher, but that’s not a reason to select it over Sessions.

A couple arguments to use Sessions:

  • Every visit is an opportunity to convert!
  • Sessions are more accurate than users. As people do clear cookies, and you have to determine and stick with your timeframe for what a ‘unique’ is. Plus, as the same person will hit your site from different devices, the concept of a ‘unique’/User falls apart.

An argument to use Users:

  • It’s a solid representation of a considered purchase. We’d all like to close the sale on a person’s first visit, but it just doesn’t typically happen. So Users takes that into consideration.

There’s a couple excellent posts on this debate, each supporting a different method: Supporting ‘Users’ is a post from the blog Occam’s Razor; supporting ‘Sessions’ is a post from Matt Belkin at Adobe.

At Dasheroo, we decided to go with Sessions. We’re seeing a lot of mobile device traffic, which is going to muddy the waters if we use Users. We’re convinced folks are visiting us from multiple devices. And even though we are aware that people may be visiting us a few times prior to signing up, we want to improve our site and experience to get them to sign up with less visits. That would mean we’re doing a better job of our marketing!

Bottom line in our opinion: whichever conversion rate benchmarks you prefer stick with it! Consistency in measurement is the main goal here!