Many small business owners, marketing professionals, and entrepreneurs use Google Analytics to track website traffic.
Unfortunately, a large number of these people never dig deep enough to truly understand what this tool can do for them.
It’s All About Total Sessions, Right?
There is no denying the fact that total sessions is an important metric. After all, this gives you a clear idea of how many people are visiting your website.
While this may be the data point that receives the most attention, here’s something to remember: you don’t want to stop there.
Let’s examine three additional metrics you can track using a Google Analytics dashboard:
1. Top Pages by Sessions
With this, you can view the top 10 most visited pages on your website broken down by session.
Why is this important? Well, it’s pretty simple: you want to know which pages your visitors are most interested in. This allows you to adjust your approach in the future, such as by creating more content around the subject or tweaking your call to action on a particular page.
2. Social Sources
This is more important than many people realize. Here’s a statistic from HubSpot that shows why this is the case:
“60% of small business owners are not able to track ROI from their social media activities.”
There are many factors that go into calculating your social media ROI, with social sources and traffic by source among the most important.
3. Monthly Active Users
Here’s how we define this:
“View the daily sum of unique users who visited your website in the last 30 days in the selected time period.”
It’s one thing to know how much traffic your website receives on a particular day. It’s another thing entirely to know if traffic is trending in the right direction.
In a perfect world, your monthly active users would increase month over month.
So, there you have it. This should give you a better idea of how you can use a Google Analytics dashboard.
Remember, there is more to this than total sessions. You can go well beyond this by obtaining a clear overview of your audience, where they are coming from, and what they’re interested in.