There is nothing better than the thought of your website rising to the top of the search engines for all your primary keywords.
While this may be your ultimate goal, don’t get too hung up on this. There are other ways to push traffic to your website, such as with Google AdWords or a robust social media campaign.
For the sake of this post, we’re going to focus on Google AdWords. More specifically, the importance of tracking analytics data.
At Dasheroo, we make it easy to track key Google AdWords insights alongside data from Google Sheets and Google Analytics.
Have you been spending money on Google AdWords, never really paying attention to your budget, what’s working, and what’s not? If so, it’s time to make a change.
Here are some of the top reasons to track your Google AdWords analytics:
1. To Better Understand Your Numbers
If you’re going to spend time, money, and other resources on Google AdWords, you need to know exactly what’s going on.
Check out this screenshot:
You can view the following data:
- Click-through rate
- Cost per click
- Cost per conversion
As you know, every one of these numbers is extremely important to your campaign.
2. To Track Spending
In a perfect world, you’d be able to spend an endless amount of money on AdWords.
In the real world, you know this isn’t the way things work. You need to know your costs to ensure that you’re not overspending. You also need to know your costs to ensure that you’re happy with your return on investment (ROI).
3. Conversion Rate
It’s one thing to buy traffic to your website. It’s another thing entirely to generate conversions.
You can use your Google AdWords dashboard to track this key metric. We define this as follows:
“View the conversion rate of your ads and how they trend in the given time period.”
If your conversion rate is lagging behind, you’ll know it. From there, you can tweak your campaign with the idea of generating better results in the future.
Best of all, this is only a handful of the many things you can do with a Google AdWords dashboard.
Once you create your dashboard and begin to track the right numbers, you’ll better understand every aspect of your AdWords campaign – and that’s a big deal!