Social Media Examiner: Monitor KPIs In a Single Dashboard!

Social Media Examiner: Set Up a Single Dashboard to track KPIsWe just got HUGE ink in a great article from Social Media Examiner and we couldn’t be more excited. It’s all about tracking KPIs from a single spot. It’s an awesome read: How to Monitor Multiple Social Media Metrics in a Single Dashboard.

Writer Brandon Olson who is the Content Marketing Manager at AWeber, one of the world’s leading email marketing providers, walks you through how to choose the right tool for your business (so yes our competition is in there, we like them!) how to connect Facebook, Twitter, Pinterest, Instagram and LinkedIn social media KPIs.

And it’s not a surprise Brandon also talks about how to tie in Google Analytics KPIs as well as an email marketing dashboard.

Also check out his other Social Media Examiner article: How to Generate Leads With Social Media Quizzes

Twitter Analytics: What’s Your Primary Focus?

Can you believe that Twitter has approximately 310 million monthly active users (as of March 31, 2016)? Or how about the fact that 83% of these users are active on mobile?

With statistics like these, it’s important for Twitter analytics to be a big part of any social media strategy.

Of course, there is more to Twitter than posting updates and hoping for a steady increase in your number of followers. You must focus your time, energy, and effort on the areas that have the best chance of making a positive impact on your company.

With this in mind, here are three details that deserve your attention:

1. Follower GrowthScreen Shot 2016-08-02 at 1.50.31 PM

There is a big difference between hoping you grow your follower count and taking steps to make this happen.

This chart displays day over day and week over week growth.

But don’t stop here. Make note of the days when the biggest increases occur. What did you do differently? Did you post more updates? Did you share an interesting blog post? Dig deep to find out which actions have the biggest impact on your follower count.

2. Highest Engagement

You can make as many updates as you want, but remember this: engagement Twitter analytics: highest engagementis what matters most.

You want your audience to engage with your content, whether it be through a retweet, reply, or like. When this happens, you know you’re on the right path. You also know what types of updates to share in the future.

3. Amplification Rate

Often overlooked, at Dasheroo we define this as follows:

“Rate that followers share your Tweets with their followers (amplification = number of RT’s per Tweet).”

This goes hand in hand with engagement, as you want your amplification rate to be as high as possible. In short, this means your followers are sharing your updates with their followers. In other words, your content is amplified!

Now what do you think about Twitter analytics? Will you spend more time on this part of your social media marketing plan in the future?

Track Our Startup: Dasheroo’s New Dashboard Release is Live!

We finally got our software release for your dashboard live. Thanks to Josh, Nivi, James, Andrew & Court for an amazing job pulling this one over the finish line.

Here’s what  you can expect!

Export Any Dashboard to Google Drive

This is killer. You’ll be able to export any dashboard instantly as a PDF right into any folder in Google Drive.

This is great if you want to share your dashboards with your clients or your team. All in one place all the time.

Export a Dasheroo Dashboard to Google Drive

Simply go to Export, choose Export to Google Drive, connect your Google Drive account, choose a folder and click Export, it’s that easy! You’ll need to have upgraded to Grande or above for this feature.

Scrolling Insights

Scrolling insights for your Dasheroo dashboard

For insights like this one you can now scroll through your past posts!

We’ve been wanting this for a long time and we couldn’t be more excited about it. For those insights you want to see more information on, you can now scroll to see more posts. We’re adding this to the following insights:

  • Recent Posts (Twitter, Facebook, Instagram)
  • Highest Engagement Posts (Twitter, Facebook, Instagram)
  • Recently Sent Emails (MailChimp, more email marketing platforms to come!)

Insights Now Show Your Country Currency Code

If you track metrics that have a currency value it’s important for you to track your country currency. We’ve always given you the right “currency” but we’ve always had a US Dollar sign ($) in front of it. Now you’ll be able to report on your own country currency code in your metrics.

dasheroo dashboard: new release is live

Go to your Dasheroo account settings, click on Organization and simply choose your currency from the list. Then all of your dollar related metrics will appear with your chosen currency code.

Now that this release is done, more are lined up and on the way, so stay tuned!

5 Metrics to Track for Your Beginner Marketing Dashboard

You may not be new to marketing, but the idea of using a marketing dashboard could be foreign. But don’t be scared. Don’t let a lack of knowledge keep you away from this game changing tool.

As you setup your beginner marketing dashboard and begin to use it to your advantage, pay close attention to the following five metrics.

1. Email Marketing List GrowthDasheroo data dashboard - list growth

With the opportunity to generate a large return on investment, email marketing should be a big part of what you do.

The size of your list at the present time is not nearly as important as its growth. Use your marketing dashboard to track the growth of your list, striving to increase sign-ups month over month.

And it doesn’t matter what email marketing platform you use, they’ll all give you this data.

2. Social Media Engagement

From Twitter to Facebook to Instagram, there is more to social media than posting updates dasheroo data dashboard: social media engagementand waiting for something good to happen. You need to implement a strategy that boosts engagement.

For instance with Facebook engagement includes:

  • Liked
  • Shared
  • Commented
  • Clicked

Make sure your charts are going up and to the right and if it isn’t dig in and find out why!

3. Google Analytics UsersDasheroo data dashboard: Google Anaytics userss

Traffic, traffic, traffic. A big part of your online success is based on your ability to drive users to your website.

Sync your new marketing dashboard with your Google Analytics account to track users. This shows if your traffic is increasing or decreasing, while also lending data on how visitors are finding your website.

4. Social Media FollowersDasheroo data dashboard: Twitter Followers
Much the same as social media engagement, it’s important to understand how many people are following you on social media. Is your reach growing?

From day to day, from month to month, you can track your number of followers on each social platform. Positive movement is what you are looking for.

5. Ecommerce

Are you selling a product (or products) online? If so, accurate data can be the difference between success and failure. A marketing dashboard can help Dasheroo data dashboard: Ecommerceanswer questions such as:

  • Where are consumers coming from?
  • How much time are consumers spending on your website?
  • How many items are they buying at a time?
  • How much is the average consumer spending?

Whether you use Shopify, Infusionsoft, Hubspot, Stripe or Paypal you can easily access this data!

Experiment and Adjust

Your beginner marketing dashboard will not look the same for long. Once you understand what you can track, once you understand how this impacts your business, you can then begin to make changes.

The most important thing right now is getting started. Sign up for Dasheroo to learn more, it’s free!

Why a Social Media Dashboard is Imperative to Your Business

We all know that social media is not a fad, it’s here to stay and stay for a long time. Consider this nugget of information from the Pew Research Center: as of January 2014, 74% of online adults use social networking sites.

As a business owner or marketing pro, you should never overlook the power of social media. From Twitter to Facebook to LinkedIn, there are a variety of platforms that deserve your attention.

It’s easy enough to use social media. After all, it only takes a couple minutes to Tweet and post an update to Facebook. But that’s not a sound social media marketing strategy. You need to dig much deeper. You need to understand why a social media dashboard is imperative to your business.

Screen Shot 2016-01-22 at 11.34.25 AM1. Keep an Eye on Your Channels

Have you noticed your Twitter follower count increasing month over month? Are you wondering why you aren’t achieving the same traction on Facebook?

With a social media dashboard, you can keep a finger on the pulse of your growing channels and more importantly those that need more attention.

Your social media channels should always be growing. This is a positive sign for your business.

2. Know what Type of Content Your Audience LikesScreen Shot 2016-01-22 at 11.34.50 AM

You can post as much as you want to social media, but none of this matters if your engagement is subpar.

Let your social media dashboard show you what type of content your audience likes. Focus on the posts with the highest engagement rate, as these are the ones generating the most interest.

Once you know what your audience enjoys, you can tweak your strategy to publish similar content in the future.

3. Track Your TrafficScreen Shot 2016-01-22 at 11.37.56 AM

Just the same as engagement, it’s important to track the amount of traffic generated through social channels.

In addition to overall traffic in Google Analytics, break this down to see which channels are most effective in terms of driving visitors to your website. This data will allow you to accordingly adjust your content creation and posting strategy.

Shortly after implementing a social media dashboard you will be faced with more data than you ever thought possible. And there is nothing better than that!

P.S. Get a free social media dashboard from Dasheroo, it takes minutes!

Track Our Startup: We Survived Dreamforce + On To Q4 Growth

Even though about 6 of us were rotating around a booth schedule and a bunch of meetings at Dreamforce we still managed to work on some serious new features.

Dreamforce ’15

We had a great Dreamforce event here in San Francisco, thanks to everyone who stopped by and said hey! Josh and I had an 8am speaking gig in the Marriott Marquis. We thought there would be crickets at that hour but it was standing room only, great job, Josh!

Pics of Dasheroo at Dreamforce 2015.

Four days just “might” be a bit long for a trade show but we tried to make sure we got the best of our spend on this show. For those of you who don’t know, we built a “component” for Dasheroo dashboards using Lightning App builder so you can get your Dasheroo dashboards right in your Salesforce account. Right now it’s only for mobile, but hopefully soon you’ll be able to get them right on your desktop instance of Salesforce.com.

Feedback from the show attendees to Dasheroo? People were pretty happy that there was an easy, lower-cost alternative to Domo, Tableau and Wave which was cool. Some businesses even said they use us alongside those more expensive products to get a quick snapshot of how the business is really doing, then they use those tools to drill into an issue in more detail. Nice, huh?

Bonus? James came up from our Austin office so it was awesome to see him. Since we’re a distributed company we don’t get to see our peeps face to face as often as we’d like, so it was great to all who came out for it. AND everyone donned their fancy new Chucks so we were pretty happy about that. Sorry about your blisters, Jenny!

 

On To Q4 growth

We’re going to focus pretty hard on growth for our business and that means rapid integrations, going deeper on some existing integrations and figuring out any triggers to get ya’ll happy about paying. We’re pretty jazzed to give the service for free but when you can get the value you need out of what we provide we hope you’ll pay a modest amount for your business dashboard.

We plan on getting the team together for a day in Austin next month. It’s going to be great to see everyone and get us all on the same page as far as the milestones we really need to be hitting. Can’t wait.

If you haven’t read my Startup Lessons Learned for last week it’s pretty cool: Your Weekly Ops Meeting, you might need to revisit it! I’ve also got an article on Business.com entitled: Help is On The Way: 5 Easy Things To Automate in Your Business.

We’ve got our monthly board meeting to get ready for next week and a ton of catching up this week so I’ve gotta run!

Track Our Startup: Dreamforce ’15 Countdown is ON

We’re in release heaven here in Dasheroo. In just a month we’ve released PayPal, Stripe, an iOS app plus a TON of under-the-hood much needed stuff that you don’t see but it makes the expectation you have the things should just work, happen.

Dasheroo's Dreamforce booth 2015.15 Days to Dreamforce 15 (#DF15)

We selected our booth (ok “pod”) right next to MixPanel and VistaPrint at Salesforce.com’s annual event here in San Francisco! And you can bet we’re wearing our orange! We’ll be demoing something pretty nifty at DF15 so stop by if you’re there. You can get free expo hall passes here we’re told.

Upcoming Dashboards and Insights

We’re hoping to add to our ecommerce-billing-payments dashboards with a Shopify dashboard in the coming weeks. So those of you selling stuff and using this great tool for your shopping cart will be able to see your metrics.

We’re diving back into our Google Analytics Dashboards and coming up with insights for Google Analytics E-commerce Insights. We’re sticking with the question “how much am I making off of my marketing” dashboards. Following onto that will be Google Analytics Campaigns and Goals insights. Now you’ll be able to see right from Dasheroo if all of those efforts you’ve been working on are paying off in terms of sign ups or cold hard cash!

My new scintillating business.com article is out entitled Who Are You? Why Ignoring Your About Page is a Terrible Idea and Janine wrote her new Inc.com article, 3 Ways to Move Your SEO Needle.

Talk to you in a week for more of your business analytics updates!

The Perfect Social Media Dashboard: The Socialite

Social Media is either something you love, love, love for your business or a complete thorn in your side! If you’re anything like us it’s a love fest with social media but we’re ok if you don’t love it so much, it certainly takes some time to devote to it to make it work.

On top of it all trying to track down what actually IS working and what isn’t is a real time suck, for us anyway. So when we really looked at what we needed to track here internally we thought “hmmm, if we need to consolidate our social media marketing metrics so does everyone else, let’s make a dashboard template!”

So without further adieu, simply click on Add Insights and Templates  in the top of your Dasheroo menu and you’ll see this:

Dasheroo's social media marketing dashboard

Select “Socialite” if you need to see your metrics for Facebook, Instagram, Twitter and YouTube in an instant!

Dasheroo's Social Media Marketing dashboard template

 

Click to connect all of your social media accounts and you’ve got a fancy social media mix of awesome insights. You can add to this dashboard if you think the insights we selected don’t meet your needs or add any other application that makes sense like Google Analytics Sessions or LinkedIn insights.

 

Dasheroo's social media marketing dashboard

 

There you have it, a free social media dashboard in an instant!

Creating a Great Time-Sensitive Offer

Dasheroo business dashboards pricing plan.

The Dasheroo pricing plan we’ve been working on, we think it’s a great plan!

A lot of us here at Dasheroo are marketers at heart, we’ve got it in our blood, hell our engineers are great marketers! So we decided to put the prowess to work with a great offer, an offer that spun out of a problem we have, the lack of a billing system.

Now while we would love to be free for all, our investors might not like a $0 return so we’ve been hard at work on getting billing in place. But in the meantime we’ve been giving away the kitchen sink for free.

So we’ve been hard at work developing what we think is a pretty cool pricing plan. Now you can look at what you’re getting for free and derive what a real value it has been.

Now that we know we’ll be releasing our billing system soon, we decided to get as many people “grandfathered” in for free at a great level of service as possible. So we thought we’d go out with a killer time-sensitive offer that actually ends today where everyone who signs up for Dasheroo by today will automatically get our Grande plan for free for 20 years.

Screen Shot 2015-06-12 at 4.52.33 PM

Dasheroo tweet of their time sensitive offer.

We went mad Tweeting our special time-sensitive offer.

Sounds crazy right?

  • We Tweeted it every day.
  • We put it on Facebook.
  • We ran ads.
  • We included it in every newsletter

And here’s what we got out of it:

  • Since it’s time sensitive we got a ton of people signing up now, even if they won’t use it for a month or so.
  • We got a ton of people talking about it on social mediaReTweet from a Dasheroo follower about their time sensitive offer.
  • We doubled our user growth for the entire year in just one month

Does time-sensitivity work? It sure does, especially when you offer a ton of value. In our case it’s a great product for 20 years which is a $6000 savings.

Oh, have you signed up yet? Better get on it!

Twitter Audience Insights: Target Content for Twitter Followers

Ever wonder in advance what type of content you need to develop to get your Twitter followers excited? Well Twitter is now helping you. They recently released a ton of new analytics, Twitter Audience Insights which can help you decide what type of content to publish.

We took a look at Dasheroo’s Audience on Twitter to find out what to write about.

Twitter Audience Insights

 

Not a surprise that Twitter followers like Tech and Marketing, but it seems we can Tweet a bit more about Leadership and Business news! Nice.

Twitter Audience Insights

 

Also interesting that Dasheroo’s followers are into Drama and Comedy which we love too so we can start to relate Tweet and content to popular dramas and do some testing there.

Twitter Audience Insights

 

Good thing we’ll be accepting Visa when we start billing! Also interesting to know that our followers like Premium brands.

Twitter Audience Insights

Great to know that our followers are on iOS since that’s what we’re developing first. So now we can blog and Tweet about our iOS app and get the word out on Twitter!

I should also say that this new reporting provides a great way to target your Twitter ads too.

So there are just a few ideas on how we use the new Twitter audience analytics. You can bet we’re going to see how we can get this data into your Dasheroo dashboard too!