Twitter Analytics: What’s Your Primary Focus?

Can you believe that Twitter has approximately 310 million monthly active users (as of March 31, 2016)? Or how about the fact that 83% of these users are active on mobile?

With statistics like these, it’s important for Twitter analytics to be a big part of any social media strategy.

Of course, there is more to Twitter than posting updates and hoping for a steady increase in your number of followers. You must focus your time, energy, and effort on the areas that have the best chance of making a positive impact on your company.

With this in mind, here are three details that deserve your attention:

1. Follower GrowthScreen Shot 2016-08-02 at 1.50.31 PM

There is a big difference between hoping you grow your follower count and taking steps to make this happen.

This chart displays day over day and week over week growth.

But don’t stop here. Make note of the days when the biggest increases occur. What did you do differently? Did you post more updates? Did you share an interesting blog post? Dig deep to find out which actions have the biggest impact on your follower count.

2. Highest Engagement

You can make as many updates as you want, but remember this: engagement Twitter analytics: highest engagementis what matters most.

You want your audience to engage with your content, whether it be through a retweet, reply, or like. When this happens, you know you’re on the right path. You also know what types of updates to share in the future.

3. Amplification Rate

Often overlooked, at Dasheroo we define this as follows:

“Rate that followers share your Tweets with their followers (amplification = number of RT’s per Tweet).”

This goes hand in hand with engagement, as you want your amplification rate to be as high as possible. In short, this means your followers are sharing your updates with their followers. In other words, your content is amplified!

Now what do you think about Twitter analytics? Will you spend more time on this part of your social media marketing plan in the future?

Pinterest Analytics: Are You Tracking the Right Data?

With more than 100 million users, Pinterest is a social media platform that deserves your attention.

It’s not as popular among business users as Facebook, LinkedIn, and Twitter, but there are many advantages of using the platform on a regular basis.

As you get up and running with Pinterest, it’s essential to track the right data. This gives you a clear idea of what’s working, what’s not, and where to spend your time and energy in the future.

When it comes to Pinterest analytics, here are three points to focus on:Screen Shot 2016-06-29 at 10.32.30 AM

1. Best Performing Pins

Just the same as any social network, some updates will perform better than others. You need to know which ones generate the best response, as this will guide you in the future.

As a general rule of thumb, pay the most attention to the number of:

  • Repins
  • Likes
  • Comments

2. InfluencersScreen Shot 2016-06-29 at 10.34.39 AM

Social media is all about connecting with influencers, right? Getting the attention of users with a big audience can work in your favor.

Be sure to track your top influencers based on follower count and reach. With this list in place, you’ll know who can give your brand the biggest boost.

Make sure you Pin interesting content they’re posting, hopefully they see you as an important follower and follow you!

3. Followers

Pinterest Analytics - Followers

These people need to get pinning!

It goes without saying that your follower count is important to the success of
your Pinterest marketing strategy.

You want your follower count to climb as quickly as possible. When you share a pin, it shows up on your followers’ feeds, giving them the opportunity to engage with you.

If you see an increase in your follower count week over week, take a look at the content you are sharing and check out your Engagement and Engagement Rate by Board to see which boards are most active. Keep sharing content that is popular with your audience.

Have Fun with Pinterest

Of all the social media platforms your business uses, Pinterest should be one of the most exciting. There’s nothing like sharing high quality images while engaging with like-minded individuals and brands.

5 Things a Data Dashboard Could Do For Your Business

A data dashboard will never be your worst enemy, and it will absolutely be your best friend. Once you implement this tool, the way you look at your business will change forever. Here is how:

data dashboard of social media metrics1. Learn More About Your Social Strategy

Do you ever wonder if your social media strategy is paying off? Do you ever stop to think about what is and is not working?

With a data dashboard, there is no more guessing. You can see which platforms are most popular with your audience, and of course, which ones are sending the most traffic to your website. Google Analytics will tell you how to get there but Dasheroo will show you in super-easy dashboards.

2. Tweak Your Facebook Strategy

With 1.04 billion daily active users, Facebook can serve as an excellent source of referral traffic. You can also use the social platform to target ads to a specific demographic.

But remember this: you will never reach peak performance until you have the right data on your side. Through the use of a data dashboard, you can examine how your Facebook strategy has performed in the past and how it can be tweaked for better results in the future.

3. Track Pages Getting the Most TrafficData dashboard: top pages visited

In an overall sense, you want to drive as much traffic to your website as possible. You should be happy as long as your visitor count increases month over month. But don’t stop there.

When you know which pages get the most traffic, you can optimize it for leads and sales. As your conversion rate increases so will your revenue.

At Dasheroo we looked at what pages on the blog were getting the most traffic with our Google dashboard in Dasheroo and created pop-ups asking people to sign up for our product from the contextual article they were reading. We gained 5x more users from it!

data dashboard: referring traffic

4. See Where Your Traffic is Coming From

Once again, you need to pay attention to more than overall traffic growth. You want to know where your traffic is coming from, as this allows you to alter your marketing approach to maximize return. Google Analytics is just the free tool to do that for you.

Are you receiving the bulk of your traffic from referring sites? Social media? Organic traffic? Paid traffic? Your data dashboard can answer all these questions.

data dashboard for YouTube Analytics5. Keep an Eye on YouTube Analytics

With 55% of people watching videos online every day, you can’t afford to ignore the power of YouTube.

Don’t just post videos to YouTube and hope for the best. Use a data dashboard to track things such as:

  • Number of videos
  • Number of subscribers
  • Views
  • Watch time

Understanding what type of YouTube content people like to watch and what’s driving business for you will go a long way.

Create Your First Data Dashboard Today!

If you have yet to harness the power of a data dashboard, sign up for your free Dasheroo account today.

Are you currently using a data dashboard? How has it changed your business for the better?

Why a Social Media Dashboard is Imperative to Your Business

We all know that social media is not a fad, it’s here to stay and stay for a long time. Consider this nugget of information from the Pew Research Center: as of January 2014, 74% of online adults use social networking sites.

As a business owner or marketing pro, you should never overlook the power of social media. From Twitter to Facebook to LinkedIn, there are a variety of platforms that deserve your attention.

It’s easy enough to use social media. After all, it only takes a couple minutes to Tweet and post an update to Facebook. But that’s not a sound social media marketing strategy. You need to dig much deeper. You need to understand why a social media dashboard is imperative to your business.

Screen Shot 2016-01-22 at 11.34.25 AM1. Keep an Eye on Your Channels

Have you noticed your Twitter follower count increasing month over month? Are you wondering why you aren’t achieving the same traction on Facebook?

With a social media dashboard, you can keep a finger on the pulse of your growing channels and more importantly those that need more attention.

Your social media channels should always be growing. This is a positive sign for your business.

2. Know what Type of Content Your Audience LikesScreen Shot 2016-01-22 at 11.34.50 AM

You can post as much as you want to social media, but none of this matters if your engagement is subpar.

Let your social media dashboard show you what type of content your audience likes. Focus on the posts with the highest engagement rate, as these are the ones generating the most interest.

Once you know what your audience enjoys, you can tweak your strategy to publish similar content in the future.

3. Track Your TrafficScreen Shot 2016-01-22 at 11.37.56 AM

Just the same as engagement, it’s important to track the amount of traffic generated through social channels.

In addition to overall traffic in Google Analytics, break this down to see which channels are most effective in terms of driving visitors to your website. This data will allow you to accordingly adjust your content creation and posting strategy.

Shortly after implementing a social media dashboard you will be faced with more data than you ever thought possible. And there is nothing better than that!

P.S. Get a free social media dashboard from Dasheroo, it takes minutes!

Why Your Inbox is Your Social Media Marketing Hub

Our inbox is NUTS with social network emails!

Our inbox is NUTS with social network emails!

We just got back from Social Media Marketing World #SMMW15, and it was great. We met a ton of people and learned a bunch. But we started to think about how old school email still plays a huge role in social media marketing even WITH all of the social media marketing we’ve got.

  • On LinkedIn, if you send an inMail or a connection request an email is sent to your personal inbox. You might not check LinkedIn but a few times a week but you’re checking your email all the time.
  • On Twitter if someone connects with you, favorites or RT’s one of your Tweets, guess what? You get an email! Then from that email you can follow that person back. One of the great ways to get in front of someone for just little work is just “favorite” their Tweet. They’ll also give you suggestions in your inbox for who to follow, thanks Twitter!
  • Pinterest lets you know if one of your Facebook friends joins Pinterest, they constantly mail you with suggestions of what your friends are pinning, or if any of your friends pins something to your board.
  • Instagram will give you email notifications if someone Likes or Comments on your photos if you set it up that way.
  • YouTube will email you when someone subscribes or when a channel you subscribe to uploaded a new video.
  • Google+ will tell you when someone has added you or remind you if you’ve been invited to an event.
  • Facebook, well, they just want to own the world don’t they 😉

Hey maybe we’re biased because we love email and founded and worked at VerticalResponse but hey, you can’t disregard that the medium is still rockin’.

Social Media Marketing World Here We Come!

Screen Shot 2015-03-21 at 10.44.22 AMLook out San Diego here we come. This Wednesday team Dasheroo is attending Social Media Marketing World (#SMMW15) the fine folks over at Social Media Examiner (@SMExaminer) put on.

We’re excited to listen to some awesome people speak like Ted Rubin, Mari Smith, Kim Garst, Michael HyattMichael Stelzner, Chris Brogan, Ian ClearyNeal SchafferJohn Jantsch and so many, other awesome social media gurus!

We’re going to hear from these pros on more than a few topics like:

If you’re going, give us a shout out on Twitter and we’ll have to meet up! You’ll meet @therealhingley himself!

Social Search: Should it Be Part of Your SEO strategy?

When we posted our SEO Plan for 2015, it got us thinking. We mentioned the importance of social media in your SEO strategy, but what’s the status of that much ballyhooed phenomenon of a decade or so ago, ‘social search’? (From the Wiki: Social search is a type of web search that takes into account the Social Graph of the person initiating the search query.) Remember these?

Social search, should it be a part of your SEO strategy?

Remember these? They were slowly rolled out, but never really caught on

The point behind ‘social search’ was that folks in your social networks may be similar to you, so results they like, you may as well. Sounds good, right? But Techcrunch just posted that Social Search is dead. Is it? Well, to help arrive at an answer, we did a simple thing: we searched for ‘social search’ on Google. And here’s what we got:

Social search, should it be a part of your SEO strategy?

Here’s Google’s first page results for the query ‘social search’

Hmmm. Do you see any of those ‘+1s’? Author pictures or info? ‘Your social connection’ shared this? No siree. And it’s not just that search phrase, try it yourself. It just hasn’t caught fire, at least from a broad perspective. Why not? Well, some deals fell thru, like Google bringing in Twitter info. But also the fact that lotsa people don’t have very large networks to draw from, or simply that Google’s algorithms work just great as they are, drawing off of millions and millions of various factors.

So does that mean social media doesn’t matter to your SEO strategy? Absolutely not! Social search may be on life support, but the importance of social media in your SEO strategy is huge. You want your blog, Twitter, Facebook, LinkedIn & other social media links right up top by your website. It also adds credibility to your brand in search results. Hey, we eat our own dog food, here’s our listings on a search on our brand:

Here's the search results for a query on Dasheroo using social search

Here’s the search results for a query on Dasheroo!

Bottom line, as social media pertains to your SEO Plans for 2015, continue being selective with your networks, stay very active, post frequently to your company blog. And use your chosen keyword phrases where relevant.

Oh, if you want some more information on the history of social search, here’s a great post from Wiki.