Which Marketing KPI is Most Important to Your Business?

Is one marketing KPI more important to your business than the rest?

This may not be an easy question to answer, but it’s one that you should address (if you have yet to do so).

Maybe you’re most interested in organic traffic. Or maybe social media is more your thing. Regardless, you need to understand which KPIs have the biggest impact on your business.

For those who have yet to answer this important question, here are several KPIs to keep an eye on:

1. Organic Traffic

The primary goal of any business, as it relates to inbound marketing, is to generate as much organic traffic as possible.

Tracking this means keeping a close watch on a bunch of things, such as:Screen Shot 2016-07-20 at 9.21.28 AM

  • Total traffic.
  • New and returning users.
  • Sessions by device type.
  • Top sources by medium.
  • Top pages.

This marketing KPI should never be overlooked.

2. Social Media

While some companies devote time, money, and resources to every available social media platform, others focus on the one or two that have the biggest impact on their business.

For example, Instagram continues to grow in popularity. If this social media platform is important to your business, you can track KPIs such as:

  • Number of followers.
  • Highest engagement.
  • Posts.

Tip: check out this article on Instagram KPIs to learn more.

3. Sales OpportunitiesScreen Shot 2016-07-20 at 9.26.46 AM

Sales and marketing go together hand in hand, so it only makes sense to track KPIs associated with both areas of your business.

Is there anything better than seeing an increase in the number of sales opportunities in your pipeline?

This KPI should not be ignored, as it shows if your marketing strategy is generating the the results you’d expect.

In The End…

If you have yet to decide which marketing KPI is most important to your business, now’s the time to do so. There is a good chance that one of the three we discussed above will continue to impact your business well into the future.

P.S. Dasheroo can help you find and track every imaginable marketing KPI. Learn more and get started for free!

3 Unique (And Useful!) Ways to Use a Social Media Dashboard

Through the use of a social media dashboard, you can learn a lot about your business can’t you?

How much traffic are you generating from social media sites?

Which platforms are sending you the most qualified visitors?

These are just a couple of the many questions you can answer with the right marketing dashboard in place.

For those who have never used a social media dashboard, for those who want to spend more time on this in the future, here are three unique strategies to put to good use for your business.

1. Track Your Competition

Regardless of your industry, it’s safe to assume that you have quite a few competitors. We know we do!

It would be in your best interest to keep a close watch on your competition, including how they are performing on social media. By doing so, you can ensure that you are always one step ahead.

Here is an example of a social media dashboard that compares the growth of Dasheroo’s Facebook and YouTube vs. Geckoboard’s. Looks like both of us have to pump up our YouTube activity!

Dasheroo social media dashboard - Competitor tracing

2. Engagement

When it comes to social media data, some numbers are more important than others depending on your business. But usually across the board it’s imperative to pay close attention to engagement, as this shows that your audience is truly interested in what you have to say.

For example, Check out Dwight The Pup’s engagement rate on June 18 on our Dasheroo dashboard below, then look at what post drove it, more like that please!

Dasheroo Social Media Dashboard - Engagement on Facebook

3. Facebook Ads

If you want to push your Facebook reach to the next level, it may be time to run some ads and Facebook makes it not only easy, but cheap!

This is something we’ve discussed in the past, such as in our recent post on how to test Facebook ads.

With a social media dashboard, you can track a variety of data such as:

  • Impressions
  • Clicks
  • CTR (click-through-rate)
  • Actions (an action doesn’t have to be a click, it can be a “like” or “share as well)
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action

Dasheroo Social media dashboard - Facebook Ads

Now that you have a few ideas on how to use a social media dashboard, it’s time to get started. We’d love for you to give Dasheroo a try!

Why a Social Media Dashboard is Imperative to Your Business

We all know that social media is not a fad, it’s here to stay and stay for a long time. Consider this nugget of information from the Pew Research Center: as of January 2014, 74% of online adults use social networking sites.

As a business owner or marketing pro, you should never overlook the power of social media. From Twitter to Facebook to LinkedIn, there are a variety of platforms that deserve your attention.

It’s easy enough to use social media. After all, it only takes a couple minutes to Tweet and post an update to Facebook. But that’s not a sound social media marketing strategy. You need to dig much deeper. You need to understand why a social media dashboard is imperative to your business.

Screen Shot 2016-01-22 at 11.34.25 AM1. Keep an Eye on Your Channels

Have you noticed your Twitter follower count increasing month over month? Are you wondering why you aren’t achieving the same traction on Facebook?

With a social media dashboard, you can keep a finger on the pulse of your growing channels and more importantly those that need more attention.

Your social media channels should always be growing. This is a positive sign for your business.

2. Know what Type of Content Your Audience LikesScreen Shot 2016-01-22 at 11.34.50 AM

You can post as much as you want to social media, but none of this matters if your engagement is subpar.

Let your social media dashboard show you what type of content your audience likes. Focus on the posts with the highest engagement rate, as these are the ones generating the most interest.

Once you know what your audience enjoys, you can tweak your strategy to publish similar content in the future.

3. Track Your TrafficScreen Shot 2016-01-22 at 11.37.56 AM

Just the same as engagement, it’s important to track the amount of traffic generated through social channels.

In addition to overall traffic in Google Analytics, break this down to see which channels are most effective in terms of driving visitors to your website. This data will allow you to accordingly adjust your content creation and posting strategy.

Shortly after implementing a social media dashboard you will be faced with more data than you ever thought possible. And there is nothing better than that!

P.S. Get a free social media dashboard from Dasheroo, it takes minutes!

VA Staffer: Dashboards Help Us Save Time, Analyze Results & Act Fast

Dasheroo dashboards user VA StafferWe caught up with a Dasheroo user Jeff Hunter, Founder of VA Staffer, a global virtual assistant marketing agency that specializes in managing social media marketing for a number of clients. We always love when we get more insight on how our users really use our dashboards so we fired a few questions Jeff’s way.

How many employees work at VA Staffer?

Jeff: We’ve got 35 employees in total, 4 here in the US, 1 in India, 1 in Brazil, and the rest are in the Philippines. We’re truly global!

What did you use before you found Dasheroo dashboards?  How long did it take you to gather your metrics?

Jeff: We used the old method of logging into each of application separately, trying to use Twitter, Facebook, LinkedIn, Youtube, Pinterest, Google Analytics, Stripe, Paypal, email autoresponder performance and list goes on. For us the time it took was a huge problem – probably a good hour or two to dig in, analyze, and then create actionable intelligence based from findings. With Dasheroo, we log in (PS. I LOVE the mobile app), and I can view our company’s key performance indicators immediately.

What were the most important features you needed in a dashboard for VA Staffer?

Jeff: Monitoring our social media dashboard for both social metrics and website growth are by far the most important. The convenience of our received payments for both paypal and stripe are very useful for me to quickly see how we’re doing compared to our forecasting.

Did you gain any new insight using Dasheroo?

Jeff: Absolutely, comparing social media campaigns and email campaigns was a huge benefit for us. It’s great to see how effective campaigns are in an instant, it gives us the intelligence to refocus efforts on what’s working, and not miss opportunities by wasting time researching our own data.

Does more than one team member use Dasheroo? What other functions in the company?

Jeff: We have several team members, and as a virtual assistant marketing agency we’ve rolled it out for a number of our clients. We have clients that have Shopify stores that love the instant dashboard portal, as well as the top products. We also manage several social media campaigns for dozens of clients and we’re able to review performance and offer measurable results with goal setting so it grows our relationships. It’s a huge selling point for our company, since social media is a huge mystery to even the most developed companies who have still failed to master measurement of success.

There you have it, another happy Dasheroo user, thanks Jeff!

YouTube Analytics: 5 Metrics You Need to Track For Success

Earlier this year, we launched our YouTube analytics feature for your business dashboards. Along with this, we have provided a few pointers regarding how to take advantage of video marketing.

This time around, we will take a close look at YouTube analytics. More specifically, the five things you need to track:

1. Video ViewsDasheroo's YouTube Videos Viewed dashboard

Hands down, this is the most important piece of data in regards to YouTube analytics.

Tracking the number of views for each video allows you to:

  • Understand which types of videos elicit the best response.
  • Focus on the topics that are of most interest to your audience.
  • Determine which marketing activities, such as an email campaign or social media blast, generate the most views.

2. Likes and DislikesDasheroo's YouTube Recent dashboard

This is self-explanatory. Are people liking (thumbs up) your video or disliking (thumbs down) your video? In simple terms, you want to receive more likes than dislikes (hopefully by a large margin).

3. Activity Breakdown

It is one thing to post videos to YouTube. It is another thing entirely to track your activity. When examining Dasheroo's YouTube total activity dashboardyour activity over a period of time, such as one week, focus on these metrics:

  • Total videos
  • Total subscribers
  • Total views
  • Total watch time

Taking this one step further, compare your week-to-week growth. Are your total subscribers, views, and watch time on the rise?

4. Watch Time

This data point is worth its own section. It’s that important. This is nothing more than the total time users spent watching your videos, in minutes, over a specific period of time.

Your goal is simple: for your watch time to increase one day, week, and month at a time.

As you add more videos, as you market those that are live, your watch time should increase. If it doesn’t, it’s time to reassess your strategy.

5. Engagement

We mentioned this in passing above, but it’s well worth diving into. Engagement isDasheroo's YouTube engagement dashboard broken down into four distinct categories:

  • Likes (dislikes)
  • Shares
  • Comments
  • Favorites

Are viewers commenting on your videos? Take the time to respond. Are you posting new videos, but not getting many Likes or Shares? Let your audience know about your videos, such as through social media, email marketing, or a blog post.

Remember, engagement is every bit as important as views.

What other type of YouTube analytics are critical to your success?

New Release: Pinterest Analytics for Your Dasheroo Dashboard

We are super excited to scream from the mountaintop that we launched Pinterest analytics for your dashboards today! Why are we so happy? It’s the number ONE request we get from our users and we were able to get it done, get it done right, get it done fast and be one of the first to really successfully give you the Pinterest analytics needed to fine tune your marketing.

What insights do you get? Check these out:Dasheroo Pinterest Analytics Dashboard

  • Overview – View multiple graphs of your overall Pinterest account performance
  • Followers – View the total number of followers in your Pinterest account in the given time period.
  • Engagement – View the total number of comments, likes, and repins across all boards and see how they are trending in the given time period.
  • Engagement Rate – View the rate of engagement across all boards in your Pinterest account and how it trends in the given time period.
  • Competitor Activity – Track your competitor’s Pinterest metrics and compare them your own.Dasheroo Pinterest Analytics Dashboard
  • Board Leaderboard – View a tabular chart of the different boards in your Pinterest account ranked by number of followers.
  • Engagement Rate By Board – View engagement rate by board and see how it trends in the given time period. Choose up to 5 boards.
  • Influencers – View the top influencers for your Pinterest account.
  • Best Performing Pins – View the most popular Pins in your account.
  • Popular Rich Pin Types – View a pie chart of your different Rich Pin types and how much engagement each one contributes.

Best part? Now you can view your Pinterest analytics right on your  social media dashboard, Google Analytics dashboard and Shopify sales dashboard to see how Pinterest is driving you business!

Let us know what you think and what more you need for all of your dashboards!

Track Our Startup: SIX New Projects We’re Working On!

You can get your very own Stripe and PayPal payments dashboard at Dasheroo now! Go check them out if you use these payment solutions for your business, it’s pretty cool to see your these metrics next to your Google Analytics dashboard or your social media dashboard.

Here’s what we’ve been working on for your future Dasheroo business dashboard:

  • Josh submitted our iOS app to Apple and we’re in QA with our Android app. I won’t talk about it again until we launch!
  • Alex has been working on OAuth. This is simply a way for us to easily integrate with a ton of 3rd party applications like the ones you have on your dashboards. This also enables a top-secret integration with Salesforce.com too, more on that soon!
  • Andrew has been working on the “scaffolding” for our agency & partner admin console. If you’re an agency you want some controls over your client’s dashboards and you want to be able to easily log in and out of them from one spot.
  • James has been working on responsive design for our dashboards and Court has been busy in QA with it. This is great for integrations but also enables our dashboards to look nifty on tablets and mobile devices.
  • Competitor Dashboard – Nivi and team have been making great progress on this new dashboard template so that once James (he went to Alaska!) is back, he can assess when we can take the competitor dashboard live. You’ll be able to select this feature right from the dashboard templates to compare how you’re doing with a few metrics to how your competition is doing.
  • Dreamforce - Foo Fighters

    Do you think the Foo Fighters need a business dashboard? We do!

    OK, that’s a ton of stuff in flight!

But Wait There’s More…

We’ve decided to sponsor Dreamforce! Like we said Alex has been working on a super-secret Salesforce project and you’ll get to see it at this amazing annual event. John and Josh will also be speaking on how we did it and show you.

We’ve just had our first request for a non-profit pricing program. We were so successful with it at our last company it makes total sense. Plus we really love helping those who save people, animals and the environment, everyone should huh? Janine is taking on getting this project together since she worked it at VerticalResponse. More on that as it unfolds but it’s slightly complicated.

Back Office

We don’t have a policy for vacations here, pretty cool huh? We just work off of the “Get your sh*t done” policy. So I talked to our legal team this week who blessed a non-policy policy, for now it works for all of us so hopefully it continues to!

John at Dasheroo

P.S. I hate accounting.

The Perfect Social Media Dashboard: The Socialite

Social Media is either something you love, love, love for your business or a complete thorn in your side! If you’re anything like us it’s a love fest with social media but we’re ok if you don’t love it so much, it certainly takes some time to devote to it to make it work.

On top of it all trying to track down what actually IS working and what isn’t is a real time suck, for us anyway. So when we really looked at what we needed to track here internally we thought “hmmm, if we need to consolidate our social media marketing metrics so does everyone else, let’s make a dashboard template!”

So without further adieu, simply click on Add Insights and Templates  in the top of your Dasheroo menu and you’ll see this:

Dasheroo's social media marketing dashboard

Select “Socialite” if you need to see your metrics for Facebook, Instagram, Twitter and YouTube in an instant!

Dasheroo's Social Media Marketing dashboard template

 

Click to connect all of your social media accounts and you’ve got a fancy social media mix of awesome insights. You can add to this dashboard if you think the insights we selected don’t meet your needs or add any other application that makes sense like Google Analytics Sessions or LinkedIn insights.

 

Dasheroo's social media marketing dashboard

 

There you have it, a free social media dashboard in an instant!