Startup Lessons: The Power of a Single Positive Mention

Here at Dasheroo we’re increasing organic traffic and signups each month with zero paid media. It’s a combination of our freemium model, solid SEO and inbound marketing, and what we hope is a great product and user experience that people will share. We’ve also done a ton of influencer marketing to get our product off the ground and continue influencer outreach. We track our activity very carefully, and can pretty much plot our growth trend.

But all that said, it’s awesome when we get an unexpected – and very much appreciated! – mention from a big influencer. In this case, it was from our friends at Social Media Examiner. Talk about an influence, their blog and email reaches hundreds of thousands of marketers and is very well read and highly respected.

The article was How to Monitor Multiple Social Media Metrics in a Single Dashboard and we were fortunate to be the first of four options they recommend:

Dasheroo article from SME resulting from influencer marketing.

The power of a single positive mention!

On that day, August 8th, and for several days after that our new user signups went through the roof:

Dasheroo new users from influencer marketing!

We estimate that that one positive mention drove almost 1,000 incremental new users. And of course it’s not all about new users – our signup conversion rates doubled! We also saw an immediate spike in sales and agency leads for Mimi, our agency salesperson, to follow up on and close.

Lesson learned: Work your ass off and do good things, people will talk about you and stuff like this can happen! Influencer marketing is no joke.

Next, we’re making sure to run cohorts on this audience segment to carefully track how they convert and retain over time. This will help inform us as to the audience match, product focus and potential of partnering with them on future activities.

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