This week’s startup lesson learned will be short and sweet. It’s about video. A lot of folks think that video marketing is hard and that creating videos takes a lot of work and money. Well, that’s just not true! While it does require time and effort, it really can both make and save you money.
And it’s not only about going viral on YouTube, in fact here at Dasheroo while we have our own YouTube channel we use videos for a variety of uses.
Here’s how we roll:
We have some features that can be a bit advanced for some users. Creating a step-by-step video for them to understand how to use a specific feature is critical to getting usage of our application. We look at Total Views in our Dasheroo YouTube dashboard so we see what features are most popular. Those features might actually need more work since what we offer might not be intuitive or useful enough.
This is a huge money saver since we don’t have a big support team to handle questions, and users can access the information whenever they need it.
Alf creates videos for some of our partners so they can put it on their site to get the word out about our integration. This one he did for Zapier got a ton of views and it really helped Zapier market our integration as well, bonus!
He’s also done a “3 Minute Tip: Stocks on your Dasheroo Dashboard with IFTTT & Google” which was a fun way to use your dashboard with 3rd party products.
We love his videos, they’re personable and short, we try to keep them under 3 minutes. Alf uses Screenflow for that and it’s only $99. It has lots of bells and whistles but is still easy enough for anyone.
This is a money maker since we do get some SEO juice from the videos and we do get new users from our awesome partners who post and share these videos.
Josh creates videos internally to show us a new feature before it’s live. It’s been hugely helpful for both his product team and the rest of us as we get ready to market and sell. Josh uses Jing for that and it’s free up to 5 minutes of video.
We also outsource tasks to a virtual assistant group (VA Staffer) and we create how-to videos for them. It’s great since we only really have to create the video once. In the event one of our virtual assistants is on vacation or out, we don’t have to get on the phone for a training again. They just refer to the video.
These are enormous money savers. Why? Time is money and we have neither to waste!