Why You Need Business Dashboards – A Behind-the-Scenes Story

People have been asking us, what are you guys really trying to do over at Dasheroo HQ? And how do you get ALL of my reports from one website to another?

It’s not a simple answer but we’ll try to be brief. You run a business, you make decisions based on the data that you have. But do you know all of the data you could be getting at to make those decisions that grow your biz?

Let’s take Facebook and Google Analytics and Monkeys in Zimbabwe

Your Facebook Insights tell you that last Tuesday you had a great day with your Facebook Reach. Thousands of people saw your post about monkeys in Zimbabwe. You may have boosted and/or that your followers went crazy and “liked” what you had to post.

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This is a lonely little Facebook Insight living inside of Facebook.

On that same day far, far away in another application your Google Analytics overview told you that you had 2x the amount of traffic last Tuesday, 1.5x on Thursday and 1.25x on Friday!

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Another lonely little Google Analytics Dashboard living inside of Google.

But do you really think to go to BOTH of these business dashboards to try to see any correlations? Our guess is no. Why? it’s too time-consuming to have to go take a look at the myriad of these applications spitting data at you by the minute.

What if you had ONE dashboard that showed both?

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So what do we do? Through the tunnels of the Internet, we go to all of these applications like Facebook and Google (they let us btw) and grab what data is important to you. 

So now you can have your Facebook Reach dashboard and your Google Analytics dashboard right next to each other telling you to simply do what? Post more about monkeys in Zimbabwe.

Simple huh?

How to Use Your Email List to Build a Facebook Custom Audience

Facebook did something pretty clever, they allow you to target your current customers with more products or services WHILE YOUR CUSTOMERS ARE IN FACEBOOK! Ever wonder how Zappos was advertising the exact thing you were looking at buying a few days ago? They “retargeted” your butt that’s how.

Here’s the breakdown: Facebook has millions of pieces of data on millions of people. So if you have customers that have purchased from you before, you can cheaply get an ad in front of them with another product or service you’ve got in your bag o’ tricks.

How much it is depends on how much control you want to have. It can be as cheap as $10 or as expensive as thousands. Up to you.

Here’s your guide to creating a “Facebook custom audience.”

Go to Ads Manager > Audiences > Create Audience > Then choose how you want to get your email list imported.

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If you are importing emails from a Data File select “Emails”

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Facebook will tell you how many of your emails “matched” their emails so you know how many people you can put your ad in front of!

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Dasheroo – Huge Google Analytics PROGRESS with Business Dashboards!

One step closer to business dashboards for your biz.

One step closer to business dashboards for your biz.

This week we went nuts. We told you last that we’d be working on the next Insight which is Google Analytics. So we’re knee deep in the heap of all of the Google API mumbo jumbo which ain’t easy, but it’s fun!

So we got SIX Google Insights working! You’ll be able to see your visits, your mobile users, etc. here. Our Product and Dev people simply rock.

You can copy an Insight to another Dashboard so if someone else in your business needs it they can view it on their own dashboard without having to go to yours. Pretty nice.

We’re over 500 Facebook and 250 Twitter followers. (People really like this data stuff huh?) Hopefully we’ll show you soon with our very own DASHBOARD the progress we’re making! Honestly? Can’t wait for that to happen.

We’re blogging like wildfire with some really great information if you hadn’t noticed. Tell your friends, we could use the traffic.

Behind the scenes we all work on this project in separate places! So each week we get on Skype to have a weekly meeting and we use Basecamp to track communications and progress on the amazing project.

Did you sign up to get on the early access list yet? It’s getting full by the minute!

Facebook #1 Source for Social Commerce – Polyvore Not Far Behind!

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Looks like our friends over at eMarketer are clever at digging up some great data from Shopify, a really great e-commerce platform used by tons of small businesses. They focused on social commerce, that is, when someone buys, do they come from a social media platform?

What did they uncover? Two big things:

Facebook is THE best for people buying things through social channels driving 2/3 of social media visits to Shopify stores getting 85% of all orders from social media. Wow. BUT

Polyvore got the highest AOV (Average Order Value) by far! Polyvore’s AOV was $66.75, Instagram was a close second with $65 per order and Pinterest followed with $58.95. Facebook’s? $55.

Way to go Polyvore! If you’re in online retail you’ve got to have a presence on these ever-growing channels.

NPS: Net Promoter Score, What it Can Do to Increase Biz

Forbes Island where we told our friend to visit for dinner, Net Promoter Score at work!

Forbes Island where we told our friend to visit for dinner, Net Promoter Score at work!

We got a TON of experience with Net Promoter Score from our collective biz experience. It’s cool right? You find out pretty quickly if your customers love you so much they recommend you.

For instance when we just told a bud about the infamous Forbes Island here in SF, (crazy floating island with a restaurant on the Bay) he made his way there the next day! That’s powerful marketing right there. He didn’t actually get to go ON the island since he only wanted a bevvie and apparently you need to eat dinner there (not necessarily reco’d but that’s another post.) That’s the cost of Forbes himself taxiing you out 20 feet on his boat I guess. I digress…

What that story does illustrate is the power of word of mouth and that’s what’s gonna make your biz successful. How does it work? Easy peasy.

You ask one question, the ultimate question: “Would you recommend my company to your colleagues?” on a scale of 0-10, 0 being the worst, 10 being the best.

The ratings break down like this:

  • 0 – 6 are your “detractors”, people that wouldn’t recommend you.
  • 7 & 8 are your “passives”, people that think you’re alright, but not great.
  • 9 & 10 are your “promoters”, people that tell all their friends about you (Forbes really should have picked them up shouldn’t he have?)

% Promoters MINUS % Detractors = Your score

Apple has a 77 🙂

AT&T has an 11 🙁

Don’t forget, this has to be an ongoing program so you can gauge the impact of any changes you make to your business. So send your customers a survey, Survey Monkey has a great template.  Ask the question on your website, on the phone, after someone purchases, and anywhere you have contact with someone. You might also want to think about having an open comment field so you can see what issues they have or things they really like. This way when you make changes you can contact them and let them know they’ve been heard.

Qwickbyte: How to Set Up Google Analytics Goals

GOOOOAAAALLLLL! Oh. Sorry maybe it’s just us getting excited about the World Cup. But hey, Google Analytics goals can be pretty darned scintillating too. Read on! We’ll take a Q&A approach to this one.

Q: What’s a goal in Google Analytics?
A: Goals let you set the criteria for a specific action that a website visitor makes. A conversion of some type. Cool thing? You can create about any conversion type that makes sense for your biz.

Q: What types of goals might make sense for my biz?
A: For starters, a sign-up for you newsletter, a download of a guide, a request for sales follow-up, or my favorite, a sale.

Q: I’m intrigued! Carry on.
A: So, once you set up a goal in GA, you’ll see conversion metrics, the number of conversions and even dollar value, (i.e. if you attribute a dollar value for a lead, that’ll show up. If you set an average order value for a sale, that’ll show up too.) Now, for e-commerce tracking to work, you have to place a piece of javascript code on your shopping cart (BigCommerce, Shopify, etc.) or website. We don’t get into that now, but you can read more about e-commerce tracking here.

Q:OK, ok, enough rambling, I’m sold. How do I set up a goal in Google Analytics?
A: It’s actually pretty easy. Let’s start with a basic ‘sign-up for my newsletter’ example, shall we? Here goes:

1. In GA, click on ‘Admin’ and select an account property (your website)

Google Analytics Goals

2. Then, click ‘Goals’ and then select your Goal (for our example, ‘sign up’). You can create all types of goals, from pre set ones that Google offers (called ‘templates’) for revenue, acquisition (account creation), inquiries (call me, live chats, guide downloads) or engagement (viewed a video, signed up for a list) to custom goals . We’ll save the more advanced and custom goal set-up for a future post. So for our example, we select ‘Sign Up’

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3. On the next screen, just paste the URL of your ‘thanks for signing up’ page.

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And voila! Your first goal is set up and ready to measure your success. Google Analytics allows you to set up to 20 goals, so don’t stop with just one. They’re kind of addictive, and really valuable in measuring the success of your website and business objectives. Data is fun!

Like we said, we’ll dive into more advanced Google Analytics Goal set-up in upcoming posts, so stay tuned.

Track Our Startup’s Progress with Business Dashboards – Headway with Google Analytics

What a week it’s been and we’ve even been down a guy (ok, we all need vacays every now and then)! Hey he had an amazing time. You thought we made great progress with our business dashboards last week? Check out this week…

Because we want you involved in our trip to launching our first version, we want to share this week’s progress with you! We made some great Google headway this week. The great thing about Google is that once you get into the data that Google provides you’ll see that you pull data as it relates to Analytics, Adwords and Adsense so for sure we’ll be playing with that to build some pretty great Insights for you.

Our Product team has been busy loading up Pivotal Tracker (the nifty Product Management tool that Product and Developers love to use to track progress) with more Insights and features that you will LOVE.

Check out all of the features our team has been working on...can't wait to show them to you!

Check out all of the features our team has been working on…can’t wait to show them to you!

Our Marketers have been busy getting some great informational content to you on how to use Facebook to boost traffic and another great “Who Charted” post. They get better each week! We’ve got 335 Facebook Likes in just a week and a half and about 160 Twitter followers. Pretty cool. We started to use Hootsuite to manage it all, seems like it’s going to work.

Next week? More Google, more Google!! In the meantime tell your friends about our nifty content.


How to use the Facebook Boost Feature to Increase Traffic

There are tons of articles out there that Facebook will eventually fall by the wayside like MySpace. Seems to us that they’re still a force to be reckoned with and one you should capitalize on as long as they’re on the top.

How do you to that without spending too many of your hard-earned bucks? Try to Facebook Boost post feature, that’s how! It’s super easy.

  1. Write something cool and worthy of spending money on.
  2. Post it.
  3. Boost your post. (Caveat, you have to have a Page, and you have to have 50 Likes on your page to begin boosting posts.)

    172 people saw this funny chart versus just a few AND we only spent 60

    172 people saw this funny chart versus just a few AND we only spent 60¢!

  4. We recommend that if you’re going to boost a post send that traffic to either your Facebook page or your website. Don’t boost it to send traffic to another site unless you really mean to.

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Go boost a Facebook post and see how it does!