Looks like our friends over at eMarketer are clever at digging up some great data from Shopify, a really great e-commerce platform used by tons of small businesses. They focused on social commerce, that is, when someone buys, do they come from a social media platform?
What did they uncover? Two big things:
Facebook is THE best for people buying things through social channels driving 2/3 of social media visits to Shopify stores getting 85% of all orders from social media. Wow. BUT
Way to go Polyvore! If you’re in online retail you’ve got to have a presence on these ever-growing channels.
We got a TON of experience with Net Promoter Score from our collective biz experience. It’s cool right? You find out pretty quickly if your customers love you so much they recommend you.
For instance when we just told a bud about the infamous Forbes Island here in SF, (crazy floating island with a restaurant on the Bay) he made his way there the next day! That’s powerful marketing right there. He didn’t actually get to go ON the island since he only wanted a bevvie and apparently you need to eat dinner there (not necessarily reco’d but that’s another post.) That’s the cost of Forbes himself taxiing you out 20 feet on his boat I guess. I digress…
What that story does illustrate is the power of word of mouth and that’s what’s gonna make your biz successful. How does it work? Easy peasy.
You ask one question, the ultimate question: “Would you recommend my company to your colleagues?” on a scale of 0-10, 0 being the worst, 10 being the best.
The ratings break down like this:
- 0 – 6 are your “detractors”, people that wouldn’t recommend you.
- 7 & 8 are your “passives”, people that think you’re alright, but not great.
- 9 & 10 are your “promoters”, people that tell all their friends about you (Forbes really should have picked them up shouldn’t he have?)
Apple has a 77 🙂
AT&T has an 11 🙁
Don’t forget, this has to be an ongoing program so you can gauge the impact of any changes you make to your business. So send your customers a survey, Survey Monkey has a great template. Ask the question on your website, on the phone, after someone purchases, and anywhere you have contact with someone. You might also want to think about having an open comment field so you can see what issues they have or things they really like. This way when you make changes you can contact them and let them know they’ve been heard.
GOOOOAAAALLLLL! Oh. Sorry maybe it’s just us getting excited about the World Cup. But hey, Google Analytics goals can be pretty darned scintillating too. Read on! We’ll take a Q&A approach to this one.
Q: What’s a goal in Google Analytics?
A: Goals let you set the criteria for a specific action that a website visitor makes. A conversion of some type. Cool thing? You can create about any conversion type that makes sense for your biz.
Q: What types of goals might make sense for my biz?
A: For starters, a sign-up for you newsletter, a download of a guide, a request for sales follow-up, or my favorite, a sale.
Q: I’m intrigued! Carry on.
Q:OK, ok, enough rambling, I’m sold. How do I set up a goal in Google Analytics?
A: It’s actually pretty easy. Let’s start with a basic ‘sign-up for my newsletter’ example, shall we? Here goes:
1. In GA, click on ‘Admin’ and select an account property (your website)
2. Then, click ‘Goals’ and then select your Goal (for our example, ‘sign up’). You can create all types of goals, from pre set ones that Google offers (called ‘templates’) for revenue, acquisition (account creation), inquiries (call me, live chats, guide downloads) or engagement (viewed a video, signed up for a list) to custom goals . We’ll save the more advanced and custom goal set-up for a future post. So for our example, we select ‘Sign Up’
3. On the next screen, just paste the URL of your ‘thanks for signing up’ page.
And voila! Your first goal is set up and ready to measure your success. Google Analytics allows you to set up to 20 goals, so don’t stop with just one. They’re kind of addictive, and really valuable in measuring the success of your website and business objectives. Data is fun!
Like we said, we’ll dive into more advanced Google Analytics Goal set-up in upcoming posts, so stay tuned.
What a week it’s been and we’ve even been down a guy (ok, we all need vacays every now and then)! Hey he had an amazing time. You thought we made great progress with our business dashboards last week? Check out this week…
Because we want you involved in our trip to launching our first version, we want to share this week’s progress with you! We made some great Google headway this week. The great thing about Google is that once you get into the data that Google provides you’ll see that you pull data as it relates to Analytics, Adwords and Adsense so for sure we’ll be playing with that to build some pretty great Insights for you.
Our Product team has been busy loading up Pivotal Tracker (the nifty Product Management tool that Product and Developers love to use to track progress) with more Insights and features that you will LOVE.
Our Marketers have been busy getting some great informational content to you on how to use Facebook to boost traffic and another great “Who Charted” post. They get better each week! We’ve got 335 Facebook Likes in just a week and a half and about 160 Twitter followers. Pretty cool. We started to use Hootsuite to manage it all, seems like it’s going to work.
Next week? More Google, more Google!! In the meantime tell your friends about our nifty content.
There are tons of articles out there that Facebook will eventually fall by the wayside like MySpace. Seems to us that they’re still a force to be reckoned with and one you should capitalize on as long as they’re on the top.
How do you to that without spending too many of your hard-earned bucks? Try to Facebook Boost post feature, that’s how! It’s super easy.
- Write something cool and worthy of spending money on.
- Post it.
- Boost your post. (Caveat, you have to have a Page, and you have to have 50 Likes on your page to begin boosting posts.)
- We recommend that if you’re going to boost a post send that traffic to either your Facebook page or your website. Don’t boost it to send traffic to another site unless you really mean to.
Go boost a Facebook post and see how it does!
So you think that LinkedIn’s almost 300 Million members couldn’t benefit your biz? C’mon. Especially if you’re in sales you NEED this asset to make your book of business win!
1. Upgrade to Sales Professional. You’ll be able to do a bunch more LinkedIn prospecting than you would with a free account, like send 25 inMails to people and get 3rd connection names of people you might need to sell to.
2. Search on the “company” or “person” or the “title” in the Search to find the right target you’re going for. Then find friends who are connected to them, reach out directly to get connected or send an inMail (if they’re set up to get them.)
Use keywords to your advantage. In the “Advanced” people search you can simply type in AND or OR in the search field depending on how narrow (AND) or wide (OR) you want your search to be.
Hopefully you get it and you can start getting LinkedIn to work for your sales!
If you use Google Analytics good for you! That means you understand what your visitors are doing and how you can make the most of your site navigation and pages right?
But, have you ever looked at comparing some metrics in the Google Analytics dashboard? It’s pretty fun, geeky fun, but fun just the same.
It’s easy to compare a metric in a date range just choose the date and check “compare”
This graph shows that overall website visits the same time last year was about the same as this year except for the end of the timeline which shows an increase in 2014. There could have been a website change or more advertising dollars being spent. (Cool thing is that you can annotate that in the graph for future reference.)
Taking it one step further you can add other metrics all on the same graph. This one shows that pages per visit from last year were higher than this year overall and this year is beginning to track even lower, even with visits increasing. If the website changed it may have had an effect on the number of pages that visitors were able to visit. Maybe that’s a good thing!
So there you have it. Use your Google Analytics dashboard to you advantage and see how your website is doing over time!