If you use Google Analytics good for you! That means you understand what your visitors are doing and how you can make the most of your site navigation and pages right?
But, have you ever looked at comparing some metrics in the Google Analytics dashboard? It’s pretty fun, geeky fun, but fun just the same.
It’s easy to compare a metric in a date range just choose the date and check “compare”
This graph shows that overall website visits the same time last year was about the same as this year except for the end of the timeline which shows an increase in 2014. There could have been a website change or more advertising dollars being spent. (Cool thing is that you can annotate that in the graph for future reference.)
Taking it one step further you can add other metrics all on the same graph. This one shows that pages per visit from last year were higher than this year overall and this year is beginning to track even lower, even with visits increasing. If the website changed it may have had an effect on the number of pages that visitors were able to visit. Maybe that’s a good thing!
So there you have it. Use your Google Analytics dashboard to you advantage and see how your website is doing over time!
No matter what your biz is you should always capture leads on your website. Why? If you sell something, a product, your time, a service, then you need people to sell to.
Modal window in action!
So let’s talk about these visitors, they come to your site and poke around and maybe they just don’t know what to do. Why not hit ’em in the face with a modal window like Jason Bourne beats the snot outta any sniper, BAM!
Ok a modal window won’t do that kind of damage but it will be in your visitor’s face that’s for sure. It captures the attention of your visitors so they can either a) sign up or 2) click to leave the window.
According to our beloved Wikipedia,
“A modal window is a child window that requires users to interact with it before they can return to operating the parent application, thus preventing the workflow on the application main window. Modal windows are often called heavy windows or modal dialogs because the window is often used to display a dialog box.”
Ok, so it’s a cooler today-version pop-up window.
You see them with sign up forms, surveys, feedback and a myriad of other applications too long for me to list so these guys and these guys did a great job showing some really great examples of modal windows.
Blend it all, add lime wedges and ice and enjoy!
It’s what we do best. No, not drink one of our fave Spring/Summer beverages, Watermelon & Vodka Punch (although it may be a close second!) At Dasheroo what we try to do best is follow the trusty mantra: a picture, or pie chart in this instance, is worth a thousand words. Mix it up in as large or small of a concoction as you want, simply following the ratios to the right. Santé!
If you’re not a whiz behind the bar here’s step-by-step instructions!
Your website pages have a Google Pagerank (1-10, 10 being the highest or “Google’s Rank ”) which is an algorithm concocted by the Chief Googler’s a long time ago. Used to be that Google Pagerank was THE thing that ranked your page but now there are more than 200 ranking signals that blend to get you your rank. Inbound links also affect your Pagerank so you want inbound links but more importantly they should have a high PR and the content needs to be relevant to yours to have a + affect your Pagerank. One more thing, getting a pagerank from 2-3 is way easier than getting it from 6-7 so be patient.
To check your pagerank go here. It’s free.
To check your inbound links and their ranks, go here. It’s also free.
Last week we talked about our exciting progress, but we kicked it up a notch this week! Great job guys! Here goes:
- First, we’re into ‘insights’, not ‘widgets’…truly useful and info-packed metrics visualized for you!
- Business dashboards you can add Insights to AND you can customize it to your liking.
- We’ve got MULTIPLE BUSINESS DASHBOARDS.
- We’ve got COLLABORATION!
- We can’t even stand it anymore!
Our first stab at what a business dashboard could look like. Cool eh?
- We’re rolling out more Insights, next up to tackle? GOOGLE! It’s gonna be a biggie, that one.
- If you haven’t seen our Facebook page it’s up, there’s a ton of great information there about how to boost business and how to look at data.
- We’ve got Twitter! Already a whopping 100 followers in just a few days too. Again, loaded with information and fun. Follow us please.
- In our “WHO CHARTED?” series you’ll find some funny ass charts.
We’re on our way to getting a ton of people on the early access list and we’re limiting it, so if you want to secure your spot get on it today.
We can’t wait for next week!
Our buds over at eMarketer say that mobile advertising spending is going to rise by 75% in the coming year! Holy cow! What does that mean for you? You need to be a part of that mix and Google and Facebook are on the forefront of the spending growth.
How to create your mobile ad from Google Adwords help:
Not sure if you’ve selected the “Mobile devices with full browsers” setting in Adwords so your ads can show on high-end mobile devices? Keep in mind that if you’re already using enhanced campaigns, your ads will be eligible to run across all devices.
Here’s how to check the device settings in your account:
- Sign in to your AdWords account at https://adwords.google.com.
- Go to your Campaigns page and select the campaign where you want to have mobile ads.
- Click the Settings tab.
- In the Networks and devices section, click Edit next to Devices.
- Select Let me choose…
- Make sure that Mobile devices with full browsers is checked.
- Click Save if you’ve made any changes.
Now you’ve got a mobile ad for Google. And if you’ve got a mix of mobile ads and regular ads, as far as we can tell mobile ads will automatically render if the reader is on a mobile device. One more thing, of course if mobile ads are on the rise so is there cost, check out this Forbes article.
Head over to Twitter Counter, a great Twitter dashboard. Simply input your Twitter handle and see how you stack up. Need more followers? Make sure you’re regularly posting interesting stuff! Automatically tweet any email marketing campaigns you send or any blogs you post! We use dlvr.it to auto post.
Customers make your business successful and you always want more of ‘em. Where do you get them? They’re probably sitting under your nose man! Where to start? Take 30 minutes each day for ONE WEEK and do the following whether you’re just starting out or you’re a 10 year old company.
Day 1. Download ALL of your contacts from your email client. (Outlook, Gmail, etc.)
Day 2. Collect all the business cards you’ve received over the years and put them in a spreadsheet (forget the address even! Input name, title, company, email and phone.)
Day 3. Download all of the people that may have purchased something you sold from your e-commerce system.
Day 4. EVERYONE IN THE POOL! Ok a spreadsheet works. Have one column for how you know them (i.e. purchased, tradeshow, BFF, Gmail, Family, etc.)
Day 5. VERY IMPORTANT – Flag “Influencers.” These are people who are gonna amplify your message to their friends and followers (they have a lot of them).
Day 6. Upload them into your contact manager or CRM provider so they’re in one freakin’ place. (Zoho, Insightly, Act!, Salesforce)
Day 7. Send them an email. Use an email marketing provider like Mailchimp or VerticalResponse so you can get any bounced email (you’ll have a bunch if you haven’t reached out in a while, don’t get discouraged. People move jobs, change email addresses!). Make sure you do a special email to your “influencers.”
Do this every month so it’s not so daunting. Then you’ll have one list of people who might just buy from ya because they can now see your sh*t.
Let’s talk visitors. They come your site every day but what do you know about them? Do you know how many pages on average they visit? If you’ve got Google Analytics the dashboard will tell you!
Especially if you’re an online retailer you definitely want to increase that metric. Your customers should be exposed to multiple products to increase your Average Order Size.
- Somewhere on the page where you display a product or a service, feature a complimentary product or service.
- Test inserting a modal window with a complimentary product as visitors check out.
- On the page after they check out, test offering a product with a discount to get them back in!
It gets your visitors looking at more of your products.