Use a Facebook Ads Dashboard to do These 3 Things

Get this: Facebook had 1.28 billion daily active users on average for March 2017.

With a number like that, it’s easy to see why so many marketing professionals are spending additional time, money, and resources on this social networking service.

While you don’t have to spend a dime to use Facebook, a growing number of people are getting involved with its advertising platform.

If you decide to travel down this path, it’s imperative to track every move you make. How much money are you spending? What is your return on investment? Which ads are performing best?

Being able to answer these types of questions will allow you to spend more wisely in the future.

This is where a Facebook Ads dashboard can really make a difference. With this, you can add insights and measure your KPIs in real time so you can adjust on the fly.

Here are three things you can do with your dashboard:

1. Get an Overview

As the day goes by, you’ll want to keep an eye on your performance summary. This includes data for: impressions, clicks, CTR, actions, action rate, cost, cost per click, and cost per action.

In other words, you need to know what’s happening at all times, even if you aren’t going to dig deeper just yet.

2. Clicks

How much action is your ad getting? This is what it’s all about. We define this as follows:

“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”

Easy enough, right?

3. Actions

Simply getting started with Facebook Ads is exciting in its own right. However, things “get real” as you begin to track actions. Here’s what we have to say about this:

“View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.”

You don’t want to pay for Facebook Ads and get nothing in return. Instead, you want people to take action.

Conclusion

Although these are three of the most important things you can do with a Facebook Ads dashboard, you don’t want to stop there.

Your dashboard is extremely powerful, so you want to use it to gain better insights into everything associated with your Facebook Ads strategy.

Top Reasons to Track Your Google AdWords Analytics

There is nothing better than the thought of your website rising to the top of the search engines for all your primary keywords.

While this may be your ultimate goal, don’t get too hung up on this. There are other ways to push traffic to your website, such as with Google AdWords or a robust social media campaign.

For the sake of this post, we’re going to focus on Google AdWords. More specifically, the importance of tracking analytics data.

At Dasheroo, we make it easy to track key Google AdWords insights alongside data from Google Sheets and Google Analytics.

Have you been spending money on Google AdWords, never really paying attention to your budget, what’s working, and what’s not? If so, it’s time to make a change.

Here are some of the top reasons to track your Google AdWords analytics:

1. To Better Understand Your Numbers

If you’re going to spend time, money, and other resources on Google AdWords, you need to know exactly what’s going on.

Check out this screenshot:

You can view the following data:

  • Cost
  • Impressions
  • Click-through rate
  • Cost per click
  • Cost per conversion

As you know, every one of these numbers is extremely important to your campaign.

2. To Track Spending

In a perfect world, you’d be able to spend an endless amount of money on AdWords.

In the real world, you know this isn’t the way things work. You need to know your costs to ensure that you’re not overspending. You also need to know your costs to ensure that you’re happy with your return on investment (ROI).

3. Conversion Rate

It’s one thing to buy traffic to your website. It’s another thing entirely to generate conversions.

You can use your Google AdWords dashboard to track this key metric. We define this as follows:

“View the conversion rate of your ads and how they trend in the given time period.”

If your conversion rate is lagging behind, you’ll know it. From there, you can tweak your campaign with the idea of generating better results in the future.

Conclusion

Best of all, this is only a handful of the many things you can do with a Google AdWords dashboard.

Once you create your dashboard and begin to track the right numbers, you’ll better understand every aspect of your AdWords campaign – and that’s a big deal!

Use a Google Analytics Dashboard to Track These Overlooked Metrics

Many small business owners, marketing professionals, and entrepreneurs use Google Analytics to track website traffic.

Unfortunately, a large number of these people never dig deep enough to truly understand what this tool can do for them.

It’s All About Total Sessions, Right?

There is no denying the fact that total sessions is an important metric. After all, this gives you a clear idea of how many people are visiting your website.

While this may be the data point that receives the most attention, here’s something to remember: you don’t want to stop there.

Let’s examine three additional metrics you can track using a Google Analytics dashboard:

1. Top Pages by Sessions

With this, you can view the top 10 most visited pages on your website broken down by session.

Why is this important? Well, it’s pretty simple: you want to know which pages your visitors are most interested in. This allows you to adjust your approach in the future, such as by creating more content around the subject or tweaking your call to action on a particular page.

2. Social Sources

This is more important than many people realize. Here’s a statistic from HubSpot that shows why this is the case:

“60% of small business owners are not able to track ROI from their social media activities.”

There are many factors that go into calculating your social media ROI, with social sources and traffic by source among the most important.

3. Monthly Active Users

Here’s how we define this:

“View the daily sum of unique users who visited your website in the last 30 days in the selected time period.”

It’s one thing to know how much traffic your website receives on a particular day. It’s another thing entirely to know if traffic is trending in the right direction.

In a perfect world, your monthly active users would increase month over month.

Conclusion

So, there you have it. This should give you a better idea of how you can use a Google Analytics dashboard.

Remember, there is more to this than total sessions. You can go well beyond this by obtaining a clear overview of your audience, where they are coming from, and what they’re interested in.

Don’t Forget Pinterest: Track Data to Boost Your Business

With so many small business owners and marketing professionals turning their attention to Instagram, some continue to overlook the power of Pinterest.

In some ways, this is the “lost” social media platform. While many companies use Pinterest to their advantage, others forgo this to focus all their resources on Instagram, Facebook, and Twitter.

With 150 million monthly users (and growing), Pinterest is anything but a small fish in a big pond. In fact, some users, those who have had great success on the platform, consider it the key to their social media success.

Even more exciting is the fact that Pinterest is a global brand, reaching all types of people. Consider the following, as shared by CEO & Co-Founder Ben Silbermann:

“Over half of people on Pinterest, and 75% of new signups, are from outside the United States. And while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men—that’s 70% more than this time last year!”

Now that we have that out of the way, let’s talk about Pinterest analytics. Through the use of a Pinterest dashboard, you can track insights such as:

  • An overview of your Pinterest account performance
  • Followers
  • Engagement
  • Engagement rate
  • Competitor activity
  • Boards leaderboard
  • Engagement rate by board
  • Influencers
  • Best performing pins
  • Popular rich pin types

As you can see, there is nothing you can’t do with Dasheroo in regards to Pinterest analytics. All of these insights are important, as they lend assistance as to the approach you should take with your marketing plan.

For example, the competitor activity feature allows you to track your competitor’s metrics to see how you stack up. How cool is that?

It doesn’t matter if you’ve been using Pinterest for several years or are just now getting involved, it’s essential to keep one eye on your most important metrics. This will help you formulate a strategy, tweak your approach, and reach all your Pinterest related marketing goals.

Instagram Analytics: What Drives Your Business?

There are many things you may not know about Instagram. Check out these statistics, as shared by the company:

  • Instagram has more than 600 million monthly active users
  • Instagram has more than 400 million daily active users

With numbers like that, it’s easy to see why a growing number of companies are allocating more resources for Instagram marketing.

Of course, there is more to Instagram than posting photos, adding a few hashtags, and waiting for your audience to engage. Just the same as any social media platform, your success is based largely on the strategy you employ.

When it comes to Instagram analytics, you need to know what drives your business. Is your audience interested in a particular type of content? Is one hashtag consistently outperforming the rest?

You can answer these questions – among many others – by tracking Instagram analytics via your Dasheroo business dashboard.

What’s important to your brand may not be important to another company. Fortunately, we make it easy to track almost everything associated with your Instagram account.

For example, engagement rate is a metric that deserves your constant attention. We define this as follows:

“View the engagement rate of your Instagram account and how it trends over time.”

Taking this one step further, you can track the posts with the highest engagement. We use this formula to generate a list of posts with the highest engagement rate:

“Engagement rate = Comments + Likes ÷ Followers”

When it comes to Instagram analytics, you need to see more than numbers. You need to know what these numbers mean, as every piece of data allows you to adjust your approach with the idea of generating better results in the future.

Are you using Instagram to boost your brand? Do you understand what’s working and what’s not? Using an Instagram dashboard could be the difference between success and failure in the future!

3 Unique Ways to Get More Out of Your Business Dashboard

There is no denying the many benefits of using a business dashboard.

For example, a Twitter dashboard can be used to track engagement. With this approach, you’ll have a clear idea of how to get the most out of your Twitter marketing strategy in the future.

While the basics of a business dashboard are simple to understand, you don’t want to stop there. Instead, you want to dive deep, getting as much value as possible out of this tool.

Here are three unique ways to get more out of your business dashboard:

1. Setup Metric Alerts

There is no denying the importance of regularly reviewing the data generated by your business dashboard. However, as you know, there are times when other tasks get in the way.

This is why metric alerts are so important. Here’s how we define this feature:

“Instant group notifications when a metric you select goes above or below a certain threshold.”

So, if you want to know when a particular metric is performing at a high level, you can setup an alert to notify you. It’s that simple.

2. Team Collaboration

Do you have more than one person on your team? Is more than one person reviewing your business dashboard data?

If so, it’s important to take advantage of the team collaboration feature. With this, you can comment and chat in-real time, all from within your dashboard. This ensures that everyone on your team is on the same page.

3. Dashboard Exports

There will be times when reviewing data through your dashboard is enough. There will also be times when you need to do more.

With Dasheroo, you can download, print, and share PDFs or PNGs of your dashboards. This is perfect for agencies that need to share reports with clients.

Conclusion

What do you think of these three ideas? Can you use one or more of these to squeeze more value out of your business dashboard?

Even if you only implement one of these features, it could change the way you do business!

Customer Spotlight: OVO Mobile

There are many different reasons why companies decide to use a business dashboard reporting tool. Some do so to stay organized. Others do so to better understand the key metrics that drive business performance. And some simply love the data!

 

In this Customer Spotlight, we’re going to learn how one company – OVO Mobile – is using Dasheroo to monitor their important KPIs and keep their team members updated in real-time. We recently chatted with Matt Jones over at OVO Mobile to learn more about his company and the different ways they are using dashboards to run their business.

Dasheroo: Hi there Matt! Thanks for joining us today. To kick things off, why don’t you tell us a little bit about yourself and your background?

Matt: Sure thing. I’m currently the CEO of OVO Mobile and we’re based here in beautiful Sydney, Australia. I’ve got an extensive background in the telecommunications space having previously held executive leadership roles at Telstra, Optus, Vodafone, AAPT, and Telecom New Zealand as well as global management consulting firms including BearingPoint.

Dasheroo: How long has OVO Mobile been in business?

Matt: I founded the company with two other partners in 2014. In 2015 we had
our official public launch. Things are going really well for us and the growth is very exciting. We currently have an Australian audience estimated at over 7 million and we’ve won some prestigious awards including the Money Magazine “Best of the Best” Award 2017.

Dasheroo: What types of products or services does OVO Mobile provide? Who is your typical customer?

Matt: In short, we provide our customers with prepaid mobile services that bring together telecommunications with media rights and digital broadcast for mass distribution.

Our typical customer is often a sports fan looking for great streaming content including gymnastics and motorsport (e.g. superbikes, drags, and Audi Racing).

Our core goal is to drive the convergence of telco and media, providing fans content they are passionate about; data free and unlimited.

Dasheroo: What was the main reason you started looking for a dashboard reporting tool?

Matt: We wanted a simple dashboard for inclusion in our corporate reports, as well as something that could be displayed on our TVs in the lobby of our office. Also, we were seeking something that could provide real-time alerts and notifications for specific key KPIs.

Dasheroo: How has Dasheroo helped you achieve these goals?

Matt: First off, we’ve been able to create some slick dashboards to track key metrics across important areas of our business including advertising, sales, and social media.

In addition, we absolutely love Dasheroo’s “Alerts” feature! Every day, we get a summary of sales for the day. This drives all types of activities. For example, if the volume is low, this triggers an investigation into our technology and sales channels to confirm that nothing is wrong. Conversely, when sales are higher than usual, it starts a positive conversation across the business.

Dasheroo: What advice would you give to organizations who are considering a dashboard reporting tool?

Matt: There are plenty of reporting tools to choose from, but if you’re looking for a platform that is built to proactively keep a team informed, while also providing a simple and efficient setup, Dasheroo is your friend. 🙂

Conclusion

Awww, thanks Matt and Team OVO — we’re big fans of yours too! We look forward to helping you track all your important metrics as you continue to grow, and we’ll keep improving Dasheroo to meet your needs along the way. Best of luck to you!

To learn more about OVO Mobile, please visit the company’s official website or find them on Instagram, Facebook, and Twitter.

Would you like to be featured in our “Customer Spotlight” series? Great, we’d love to hear from you! Feel free to contact us so we can discuss further.

Use a Twitter Dashboard to Track Engagement

While there is no denying the power of Facebook, don’t let your interest in this social media platform overshadow the benefits of using Twitter.

Before we discuss the many ways to use a Twitter dashboard to track engagement, let’s review some key statistics associated with the company:

  • Twitter has approximately 313 million monthly active users
  • Twitter supports more than 40 languages
  • 82% of active Twitter users are on mobile

Now do you see why it’s important to use Twitter? While a strong presence on this social media site is important, there’s something else to remember: your success is based primarily on engagement.

With Dasheroo, you can view your engagement metrics by the day or month. This includes likes, mentions, replies, and retweets.

Are you experiencing day-to-day and month-to-month growth? If so, stick with what you’re doing and let your Twitter dashboard track your every move.

But that’s not all you can do. You can also track the Tweets that generate the highest engagement rate. Here is how we calculate the engagement rate of each Tweet:

Engagement rate = (Replies + RT’s + Favorites) ÷ total followers.

By pinpointing the Tweets that generate the highest engagement rate, you’ll have a better understanding of the type of content to produce and share with your audience in the future.

As you devote more time to Twitter, it goes without saying that you’ll have access to more high level data that can change the way you market your company via this social media platform.

If you aren’t yet using a Twitter dashboard to track engagement, visit this page to learn more.

New Facebook Reviews Insights

Do you remember a couple weeks back when we announced the introduction of some new Google AdWords insights?

If you were excited about that, you’ll definitely love what we have for you this time: Facebook Reviews insights.

Tracking online reviews of your business has never been more important. This is especially true when it comes to Facebook, the most popular social networking platform in the world.

Here’s a quick rundown of the new insights, all of which tie in nicely with other key metrics you’re tracking for your business:

Recent Reviews

View the ratings and comments for your most recent reviews, all from the convenience of your Facebook dashboard.

Screen Shot 2017-03-31 at 11.30.39 AM

Ratings Summary

Are you interested in tracking a breakdown of the star ratings (1 – 5) of the reviews your company has received over a specific timeframe? We have you covered!

Screen Shot 2017-03-31 at 11.30.44 AM

Average Rating

The higher your average rating the better. We make it easy to track your average business rating over a specified timeframe.

Screen Shot 2017-03-31 at 11.30.53 AM

Lifetime Rating

What is the lifetime rating of your business? Forget about reviewing a particular period of time, Dasheroo can give you a complete overview.

Screen Shot 2017-03-31 at 11.30.58 AM

New Reviews

Track the number of new reviews you’ve received over a specific timeframe.

Screen Shot 2017-03-31 at 11.31.07 AM

Total Reviews

How many reviews has your company received on Facebook all time? Track this number to ensure that it’s always on the rise.

Screen Shot 2017-03-31 at 11.31.12 AM

We’d love to hear what you think about these Facebook Reviews insights. Are there others you’d like to see added in the future? Let us know! Also, in the upcoming weeks we’ll be rolling out some additional review insights from some more well-known apps so stay tuned!

5 Must Track Facebook Marketing Metrics

Did you know Facebook attracted approximately 1.23 billion daily active users for December 2016?

Did you know that 72% of adult internet users use Facebook?

With these statistics in mind, it’s easy to see why a growing number of companies are spending more time, money, and resources building and managing a robust Facebook marketing strategy.

There is a big difference between using Facebook and generating a positive response. This is why you need to track a variety of Facebook marketing metrics. By doing so, you’ll know what’s working, what’s not, and how to adjust your strategy accordingly.

Here are five “must track” Facebook marketing metrics:

1. Fans

Fans, fans, and more fans. You want your Facebook page to experience a month over month growth in the number of fans. This may not be the most important engagement metric to your business, but it definitely shows if you’re moving in the right direction.

Screen Shot 2017-03-23 at 11.59.55 AM

2. Shares

Are people sharing your content? If so, you know you’re doing something right. If not, you know you need to make a few changes to the type of content you’re posting.

Not only should you focus on the overall number of shares, but keep an eye out for positive growth. You want this number to increase as you devote more time to Facebook marketing.

3. Top Posts

Simply put, you need to understand which posts are generating the greatest response from your audience. This allows you to share the right type of information in the future, thus leading to a higher engagement rate.

Screen Shot 2017-03-23 at 12.00.13 PM

4. Engagement Rate

By now, you probably realize that “engagement” is a good indicator of whether or not you’re achieving success on Facebook.

We define engagement rate as follows:

“Total number of unique people who liked, shared, commented or clicked on your Page posts divided by total reach by day.”

Tip: pay close attention to the overall engagement rate, as well as the daily and weekly increase or decrease.

5. Impressions

Screen Shot 2017-03-23 at 12.00.29 PM

This is the total number of times activity from your Facebook Page is displayed.

Are you noticing a big spike when you post certain types of content? Are you finding that your impressions flat line during periods of inactivity?

More impressions mean more opportunities for your audience to engage.

Conclusion

What do you think of these Facebook marketing metrics? Have you been tracking this data? Have you been ignoring it in the past?

If you’re ready to make a change for the better, start tracking Facebook analytics today. You’ll be glad that you did!