Track Google AdWords Analytics to Spend Wisely and Reach Your Goals

Even if you spend a lot of time and money on SEO and social media marketing, there may come a point when you want to turn your attention to Google AdWords.

The primary benefit of Google AdWords is easy to see: you can generate guaranteed (and targeted) traffic to your website.

On the flipside, you’re charged every time somebody clicks one of your ads in the search results.

This is why Google AdWords analytics is so important. You need to know everything about your AdWords campaign, down to the finest of details.

Here are five (but not the only) KPIs that Dasheroo allows you to track:

1. Cost

This is the amount of money spent on your campaign each day. If you don’t know how much you’re spending, it’s easy to break your budget.

2. Impressions

Are your ads being displayed to a large audience? This KPI shows the total number of times your ads are displayed on a given day.

3. Clicks

Perhaps the most important KPI, it shows the number of times a user has clicked on your ads (which impacts your spend).

4. Conversions

With a Google AdWords dashboard, you can track more than costs and clicks. You can also track conversions, such as the number of leads or sales generated by a particular ad. And this is what matters most, right?

5. Cost Per Click

Cost per click, also known as CPC, deserves your full and undivided attention. This gives you a clear idea of how much you are spending every time a user clicks your ad. It also allows you to accurately calculate your return on investment (ROI).

Have you used Google AdWords in the past? Are you interested in doing so in the future? If you answered yes to either question, you need an AdWords dashboard to help you better understand performance.

YouTube Analytics: There’s More Data Than You Think

Did you know that 85 percent of businesses now have internal staff and other resources to produce video content in-house?

If this is the direction your company is moving, it’s safe to assume that you’ll spend quite a bit of time on YouTube (and other video sharing websites) in the future.

While creating and posting high quality video content is a start, you don’t want to stop there. You need to fully understand how your videos are performing, as this will help you make the most of your efforts in the future.

With a YouTube analytics dashboard, it’s easier than ever to track key data associated with your video marketing strategy.

Here are some of the many data points you should track:

  • Most Viewed Videos
  • Recent Videos
  • Subscribers
  • Engagement
  • Engagement by Video
  • Video Uploads
  • Views
  • Views by Video

And the list goes on and on!

Engagement is the name of the game when it comes to YouTube analytics. Posting videos is one thing, but getting your audience to engage is what it’s all about.

You can use your YouTube dashboard to track engagement data such as:

  • Likes
  • Shares
  • Comments
  • Favorites

As long as your engagement numbers are increasing from day to day and week to week, you’re on the right track.

You’ll never truly understand the value of video marketing until you focus more time and attention on performance. With a YouTube analytics dashboard, you can do just that!

Instagram Engagement: The 3 Most Important Data Points

When it comes to Instagram marketing, you need to do more than post images and hope for the best.

Instead, you should turn your attention to one very important word: engagement.

At Dasheroo, we make it simple to implement an Instagram dashboard that allows you to track a variety of engagement related data points. Here are three of the most important:

1. Followers

There aren’t many things more important than growing your audience. In the most simple terms, you should do whatever you can to increase your follower account from one day to the next.

By tracking this number, you will always know where your follower count stands and which efforts are paying off.

2. Engagement Rate

A growing follower count is a positive sign, but engagement is what you’re really after.

We calculate engagement rate as follows:

Engagement rate = Comments + Likes ÷ Followers

The higher the engagement rate the better. Keep close tabs on this number for each post, as it will help you understand the type of content that is resonating with your audience.

3. Highest Engagement

This goes along with point #2. Your Instagram dashboard will track the posts with the highest engagement, displaying a chart that looks like this:

In addition to the engagement rate, it includes:

  • Number of likes
  • Number of comments
  • Date

All of these things are essential to understanding what is and is not working.

Conclusion

With Instagram analytics, you’re looking to answer one very important question: what type of content performs best?

By focusing on these engagement related data points, you can efficiently and accurately address this question.

LinkedIn Dashboard: Yes, You Need One

Despite the fact that LinkedIn is the largest professional social networking service in the world (by far), many individuals turn a blind eye in favor of Facebook, Twitter, and Instagram among others.

This is a big mistake.

With more than 500 million registered members in 200+ countries, you have the opportunity to market your company in a number of unique ways.

This is where a LinkedIn dashboard comes into play. With the help of Dasheroo, for example, you can track a variety of key insights while measuring all your KPIs. Best yet, all this data is presented in real-time via a beautiful social media dashboard.

Speaking of data, let’s examine three things you should absolutely track via a LinkedIn dashboard:

1. Total Connections

Simply put, you want to grow your connections with each passing day. Taking this one step further, you should track your growth as to understand what generates the best response.

Note: you can also track your total number of Company Page followers by the day.

2. Highest Engagement Updates

The more time you spend on LinkedIn the more information you will share with your audience. With this data point, you can quickly understand what is and is not resonating with your audience.

We calculate engagement rate as follows: (Likes + Comments + Shares + Clicks) ÷ Impressions.

3. Engagement

This is a broad overview of all engagement activity, including:

  • Likes
  • Comments
  • Shares
  • Clicks

Are these numbers on the rise or decline? You should always know the answer.

Conclusion

So, there you have it. It’s easy to turn most of your time and resources to other social media services, but that doesn’t mean you should ignore the power of LinkedIn.

With the right approach, you can use LinkedIn to grow your audience, share useful information, boost sales, and much more.

New Release: Dashboard Emails

At Dasheroo, there is nothing more exciting than the launch of a new feature, especially one that’s been at the top of our “feature request” list for quite some time. Today we’re happy to introduce Dashboard Emails and we can’t wait to share the details with you right now. You can keep reading or just watch the demo video instead!

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Now you can easily email dashboards to one or more recipients directly from your Dasheroo account. You can send a one-time email or set up a scheduled delivery of your dashboard to be emailed automatically on a daily, weekly or monthly interval.

Dashboard emails are perfect for:

  • Small businesses that want to track metrics, but don’t always have time to log into their Dasheroo account.
  • Agencies that need a way to generate weekly or monthly reports for clients.
  • Anyone (regardless of company size or industry) who is looking to add automation into their workflow, reduce manual effort, and save time.

To get started simply click the “Email” icon on your dashboard or selecting “Email Dashboard” from the “Share” menu.

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From there, you can:

  • Add recipients
  • Choose your delivery interval (once, daily, weekly, or monthly)
  • Select the data range for your emailed dashboard
  • Personalize the subject line, message body or from label (optional)
  • Send immediately or schedule for recurring delivery

Yes, it really is that simple!

There’s only one other thing you need to know: this feature is only available on our Grande, Venti, Agency and Custom pricing plans.

If you already fit into one of these categories, dive on in and start creating Dashboard Emails today. If your your current plan doesn’t have Dashboard Emails then maybe today’s the day for an upgrade so you can take advantage of this cool new feature.

Thanks again for all the great feedback you shared with us about this important feature. We listened, now it’s live, and we’d love to hear what you think! For more information on this feature feel free to visit our help center or watch the demo video.

Use a Twitter Analytics Dashboard to Track Competitors

Using a Twitter analytics dashboard could be the secret to unlocking the full potential of this powerful social network.

From tracking followers to understanding engagement rates, your dashboard will never let you down.

Just as you spend a lot of time on Twitter, your competition is doing the same. Are you outperforming your top competitors? Do they have your number when it comes to Twitter performance?

This is where Dasheroo can help.

Rather than manually track your competition, you can customize your Twitter analytics dashboard to keep a close watch on competitor activity. Here’s what we have to say about this:

Track the number of new followers your competitor’s Twitter account has and compare it your Twitter followers in the given time period.

Easy enough, right?

When you know what your competitors are doing, it’s easier to adjust your approach to ensure that you’re always one step ahead of the game.

Furthermore, this can help you understand what is and is not working for other companies.

For example, if a particular type of content continually performs well for your top competitors, you can implement the same strategy in the future.

It goes without saying that you’ll get the most out of your Twitter analytics dashboard when you focus on your own data. Even so, it always makes sense to keep one eye on the competition.

What are your thoughts regarding your company’s Twitter performance? Are you leading the industry, or lagging behind the competition? A Twitter dashboard could be just what you need to turn the corner.

Use a Facebook Ads Dashboard to do These 3 Things

Get this: Facebook had 1.28 billion daily active users on average for March 2017.

With a number like that, it’s easy to see why so many marketing professionals are spending additional time, money, and resources on this social networking service.

While you don’t have to spend a dime to use Facebook, a growing number of people are getting involved with its advertising platform.

If you decide to travel down this path, it’s imperative to track every move you make. How much money are you spending? What is your return on investment? Which ads are performing best?

Being able to answer these types of questions will allow you to spend more wisely in the future.

This is where a Facebook Ads dashboard can really make a difference. With this, you can add insights and measure your KPIs in real time so you can adjust on the fly.

Here are three things you can do with your dashboard:

1. Get an Overview

As the day goes by, you’ll want to keep an eye on your performance summary. This includes data for: impressions, clicks, CTR, actions, action rate, cost, cost per click, and cost per action.

In other words, you need to know what’s happening at all times, even if you aren’t going to dig deeper just yet.

2. Clicks

How much action is your ad getting? This is what it’s all about. We define this as follows:

“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”

Easy enough, right?

3. Actions

Simply getting started with Facebook Ads is exciting in its own right. However, things “get real” as you begin to track actions. Here’s what we have to say about this:

“View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.”

You don’t want to pay for Facebook Ads and get nothing in return. Instead, you want people to take action.

Conclusion

Although these are three of the most important things you can do with a Facebook Ads dashboard, you don’t want to stop there.

Your dashboard is extremely powerful, so you want to use it to gain better insights into everything associated with your Facebook Ads strategy.

Top Reasons to Track Your Google AdWords Analytics

There is nothing better than the thought of your website rising to the top of the search engines for all your primary keywords.

While this may be your ultimate goal, don’t get too hung up on this. There are other ways to push traffic to your website, such as with Google AdWords or a robust social media campaign.

For the sake of this post, we’re going to focus on Google AdWords. More specifically, the importance of tracking analytics data.

At Dasheroo, we make it easy to track key Google AdWords insights alongside data from Google Sheets and Google Analytics.

Have you been spending money on Google AdWords, never really paying attention to your budget, what’s working, and what’s not? If so, it’s time to make a change.

Here are some of the top reasons to track your Google AdWords analytics:

1. To Better Understand Your Numbers

If you’re going to spend time, money, and other resources on Google AdWords, you need to know exactly what’s going on.

Check out this screenshot:

You can view the following data:

  • Cost
  • Impressions
  • Click-through rate
  • Cost per click
  • Cost per conversion

As you know, every one of these numbers is extremely important to your campaign.

2. To Track Spending

In a perfect world, you’d be able to spend an endless amount of money on AdWords.

In the real world, you know this isn’t the way things work. You need to know your costs to ensure that you’re not overspending. You also need to know your costs to ensure that you’re happy with your return on investment (ROI).

3. Conversion Rate

It’s one thing to buy traffic to your website. It’s another thing entirely to generate conversions.

You can use your Google AdWords dashboard to track this key metric. We define this as follows:

“View the conversion rate of your ads and how they trend in the given time period.”

If your conversion rate is lagging behind, you’ll know it. From there, you can tweak your campaign with the idea of generating better results in the future.

Conclusion

Best of all, this is only a handful of the many things you can do with a Google AdWords dashboard.

Once you create your dashboard and begin to track the right numbers, you’ll better understand every aspect of your AdWords campaign – and that’s a big deal!

Use a Google Analytics Dashboard to Track These Overlooked Metrics

Many small business owners, marketing professionals, and entrepreneurs use Google Analytics to track website traffic.

Unfortunately, a large number of these people never dig deep enough to truly understand what this tool can do for them.

It’s All About Total Sessions, Right?

There is no denying the fact that total sessions is an important metric. After all, this gives you a clear idea of how many people are visiting your website.

While this may be the data point that receives the most attention, here’s something to remember: you don’t want to stop there.

Let’s examine three additional metrics you can track using a Google Analytics dashboard:

1. Top Pages by Sessions

With this, you can view the top 10 most visited pages on your website broken down by session.

Why is this important? Well, it’s pretty simple: you want to know which pages your visitors are most interested in. This allows you to adjust your approach in the future, such as by creating more content around the subject or tweaking your call to action on a particular page.

2. Social Sources

This is more important than many people realize. Here’s a statistic from HubSpot that shows why this is the case:

“60% of small business owners are not able to track ROI from their social media activities.”

There are many factors that go into calculating your social media ROI, with social sources and traffic by source among the most important.

3. Monthly Active Users

Here’s how we define this:

“View the daily sum of unique users who visited your website in the last 30 days in the selected time period.”

It’s one thing to know how much traffic your website receives on a particular day. It’s another thing entirely to know if traffic is trending in the right direction.

In a perfect world, your monthly active users would increase month over month.

Conclusion

So, there you have it. This should give you a better idea of how you can use a Google Analytics dashboard.

Remember, there is more to this than total sessions. You can go well beyond this by obtaining a clear overview of your audience, where they are coming from, and what they’re interested in.

Don’t Forget Pinterest: Track Data to Boost Your Business

With so many small business owners and marketing professionals turning their attention to Instagram, some continue to overlook the power of Pinterest.

In some ways, this is the “lost” social media platform. While many companies use Pinterest to their advantage, others forgo this to focus all their resources on Instagram, Facebook, and Twitter.

With 150 million monthly users (and growing), Pinterest is anything but a small fish in a big pond. In fact, some users, those who have had great success on the platform, consider it the key to their social media success.

Even more exciting is the fact that Pinterest is a global brand, reaching all types of people. Consider the following, as shared by CEO & Co-Founder Ben Silbermann:

“Over half of people on Pinterest, and 75% of new signups, are from outside the United States. And while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men—that’s 70% more than this time last year!”

Now that we have that out of the way, let’s talk about Pinterest analytics. Through the use of a Pinterest dashboard, you can track insights such as:

  • An overview of your Pinterest account performance
  • Followers
  • Engagement
  • Engagement rate
  • Competitor activity
  • Boards leaderboard
  • Engagement rate by board
  • Influencers
  • Best performing pins
  • Popular rich pin types

As you can see, there is nothing you can’t do with Dasheroo in regards to Pinterest analytics. All of these insights are important, as they lend assistance as to the approach you should take with your marketing plan.

For example, the competitor activity feature allows you to track your competitor’s metrics to see how you stack up. How cool is that?

It doesn’t matter if you’ve been using Pinterest for several years or are just now getting involved, it’s essential to keep one eye on your most important metrics. This will help you formulate a strategy, tweak your approach, and reach all your Pinterest related marketing goals.