New Google AdWords Insights

We’re happy to announce we just launched four new insights for one of our most popular integrations: Google AdWords. Here’s a quick summary of the new insights, so have a look and then go add these to your Dasheroo dashboard!

Average Position

You can now track the average position of your ads over time to see where they show up on a page. An ad position of “1” means that your ad is the first ad on a page, and yup, you guessed it, the higher your ad appears the more likely it is that potential customers will see it.

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Impressions by Device

Learn which devices your audience is using when they view your ad. With the “Impressions by Device” insight, you can to see a breakdown of the different devices including desktop computers, smartphones, and tablets.

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Impressions by Network

View the ad networks where your impressions are being shown for your ad. Based on your campaign settings, you’ll see ad networks such as: Google Search, Search Partners, Display Network, YouTube Search, and YouTube Videos.

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All Conversions

This insight is a comprehensive summary of all conversion types that might take place for your campaign. It combines the regular “Conversions” metric with harder-to-measure conversions like phone calls, store visits, and in-app conversions.

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So, there you have it! We hope you find these new Google AdWords insights useful to your business. And of course, let us know what other reports you’d like to see added in the future.

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