Google is the king of free tools for marketing professionals. For example, we love the functionality and power of Google’s Keyword Planner. This is a tool we use day after day, and it’s really helped us take our business to the next level.
A Google dashboard is a great way to better understand your business. From traffic to advertising budgets to goals, the amount of data is never-ending.
If the time has come to create your first Google dashboard, here are three elements to include:
If at any point you decide to spend money on AdWords advertising, it’s essential to track your results down to every last penny. And you want to track the ‘top of the funnel’, that is how much traffic your driving to your website to evenutally…convert.
Answer questions such as:
- How much are you spending every day?
- Which keywords are converting best?
- What is your ROI?
It’s easy to spend money on AdWords. It’s not as easy to make money. By tracking data and results, you increase your chance of success.
How do you know how much traffic your website is receiving? Do you understand your top traffic sources? What about your most visited pages?
At Dasheroo, we don’t spend money on Google Adwords (yet) but we do track exactly how many Sessions we get, how many users are responsible for those sessions.
On the dashboard below we include Google Users numbers so we can see how many new users vs. existing ones we get. We also use the “notes” feature so everyone is on the same page for what our conversion rates are.
These are the types of questions you can answer by integrating Analytics into your Google dashboard.
Information like this will change the way you do business.
Here’s what Google has to say about Sheets:
“With Google Sheets, you can create, edit, and collaborate wherever you are. For free.”
What more can you want? You can leave Excel spreadsheets in the past, instead relying on Sheets to create and collaborate. Through secure cloud storage, you can access all of your sheets from anywhere in the world, with any device.
At Dasheroo on our Google Dashboard you’ll find a ton of great KPIs we track.
We want to look at where we are to goal (we use Dasheroo’s countdown insight) and what our conversion rates are.
This is the ‘bottom of the funnel’ if you’re selling retail. You can track exactly how much you sold from all of that traffic you drove using Google Adwords (or not!)
At Dasheroo since we sell based on monthly subscriptions we use Stripe. However we put that information into a Google Sheet so we can track it all on one Google Dashboard. For us FTC means First Time Customer so we’re pretty happy we got to 100%!
At Dasheroo, we have long been a fan of Google’s many free tools. Furthermore, we want all our clients to realize what these tools can do for them. That’s why we have put so much time into helping you create the perfect Google dashboard! Get yours for free at Dasheroo!