Here is how Google describes its super-awesome Keyword Planner tool:
“Plan your Search Network campaigns, get performance insights, and see keyword ideas.”
But there is more to it than that. There are many reasons why the entire Dasheroo team loves this tool (among other Google Webmaster Tools). Let’s dig into the finer details:
1. When We Want to Target a Keyword
We create content for our users, not for the search engines. Even so, it’s important to incorporate keywords every now and again. We aren’t opposed to free traffic, after all!
For example, plug-in the phrase “business dashboard” and here is what you get:
A search often leads to implementing a keyword we weren’t previously considering. In this case, maybe KPI dashboard makes more sense than business dashboard. Regardless, Google Keyword Planner points us in the right direction, allowing us to create more useful, search engine friendly content.
2. To See What Our Customers Want
There are many ways to determine what your customers want, including: directly asking for advice, using surveys, and reviewing traffic data.
You can also use Google Keyword Planner for this purpose, as you can see what potential customers are searching for.
Here is a simple three step process you can follow:
- Search for a broad keyword.
- Sort by average monthly searches.
- Pinpoint the highest traffic keywords that best relate to your business.
The more searches a keyword receives the more interesting it might be to potential customers. This quick search can help you better understand your target market.
3. To Generate Additional Keyword Ideas
Research is a big part of a successful business. Even if you have a core list of keywords on which your business is built, it doesn’t mean you should stop there. We often use Google Keyword Planner to generate keyword ideas that can be used in future content.
Here’s a cool trick: search by URL instead of keyword. If you want to learn more about Dasheroo, for example, you would search “www.dasheroo.com.” Here are the results:
This allows us to see the keywords currently associated with our website, which puts us in position to uncover those we can implement in the future.
When it comes to the use of Google Webmaster Tools, Keyword Planner is one of our favorites and it’s FREE.
How have you used Keyword Planner in the past? Has it helped you generate positive results?