With so many small business owners and marketing professionals turning their attention to Instagram, some continue to overlook the power of Pinterest.
In some ways, this is the “lost” social media platform. While many companies use Pinterest to their advantage, others forgo this to focus all their resources on Instagram, Facebook, and Twitter.
With 150 million monthly users (and growing), Pinterest is anything but a small fish in a big pond. In fact, some users, those who have had great success on the platform, consider it the key to their social media success.
Even more exciting is the fact that Pinterest is a global brand, reaching all types of people. Consider the following, as shared by CEO & Co-Founder Ben Silbermann:
“Over half of people on Pinterest, and 75% of new signups, are from outside the United States. And while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men—that’s 70% more than this time last year!”
Now that we have that out of the way, let’s talk about Pinterest analytics. Through the use of a Pinterest dashboard, you can track insights such as:
- An overview of your Pinterest account performance
- Engagement rate
- Competitor activity
- Boards leaderboard
- Engagement rate by board
- Best performing pins
- Popular rich pin types
As you can see, there is nothing you can’t do with Dasheroo in regards to Pinterest analytics. All of these insights are important, as they lend assistance as to the approach you should take with your marketing plan.
For example, the competitor activity feature allows you to track your competitor’s metrics to see how you stack up. How cool is that?
It doesn’t matter if you’ve been using Pinterest for several years or are just now getting involved, it’s essential to keep one eye on your most important metrics. This will help you formulate a strategy, tweak your approach, and reach all your Pinterest related marketing goals.