3 Keys to Determine Whether Your Business Succeeded in 2016

Have you ever wondered why you aren’t seeing a return on your marketing? Or maybe you aren’t sure whether you are actually seeing a return or not. Either way, as a small business owner you face many choices when it comes to investing time, money and effort in sales and marketing. But let’s face it, without the right insights these choices become more of a gut feeling rather than a recipe for success.

As business owners we are pulled in many directions.  Here are 3 customer engagement and marketing retention areas with a little help can add real dollars to your bottom line in 2017.

How are your Online Reviews? Can your customers find you online? Can they find you on the most important review’s sites that consumers trust before choosing who to call for a service? Google, Yelp, Facebook, Thumbtack, Angie’s List, etc. are all great places to establish a presence and make sure you are optimized to receive reviews. Already there? Then how do your reviews look? If you don’t have any reviews it negatively affects your business. And believe it or not, a 4.8 Star rating might be trusted more than 5 Stars across the board! What’s more concerning is that every bad review (under 4 stars) you receive costs you an average of $30K worth of business every year. EACH ONE. That seems crazy but with 88% of new customers reading reviews online before booking appointments, it makes sense. Is your business winning the game of online reviews?

Referrals – Are you getting referrals from your best customers? Are you getting as many referrals as you should be to determine whether a referral program is successful? Here’s the great thing about referrals and why you want them to grow your business. Referred customers are 5x more likely to become loyal to your business and therefore 4x more profitable to you. In addition they are 10x more likely to refer you new customers and repeat the process. So this is HUGE. Focusing on customer referrals alone could quadruple your profit in 2017.

Repeat Business – Succeeding at your online reviews and customer referrals only leads to more good things.  Customer loyalty and a steady flow of repeat business should be the core foundation of your business. Boosting your reviews, referrals, and getting a clear understanding of what’s working in your marketing can be a confusing cycle, but if more of your customers are coming back and booking business regularly, then you are succeeding. When we analyzed the customer database of thousands of business owners this year we discovered that less than 20% of their customers are coming back more than once. That number should be at least double, and it’s not that hard to get there.

So how did 2016 look for your small business? You can take steps on your own to correct any missteps along the way. But you can also hire FreshLime for a fraction of what it cost to do these things on your own, and this is our business – to help your business succeed. While you focus on making your service to customers great, we focus on helping you grow your business.

FreshLime’s cloud-based retention marketing and analytics platform that provides thousands of local businesses with a simple way to build and manage key customer relationships. The platform automatically helps you capture customer, marketing, and transaction data to build a unique profile for each of your customers. FreshLime’s retention marketing engine uses this data to drive customer feedback, reviews, referrals, and repeat purchases.

Happy holidays to you from everyone at FreshLime! We appreciate your business this year and we are looking forward to growing even more small businesses in 2017! Let’s connect directly and through social media – or wherever you spend time in building your business. We can’t wait to get started!

Jay Bean, Founder & CEO FreshLime

Startup Lessons Learned: Testing Facebook Ads

Dasheroo for Agencies - KPIsRecently we needed to drum up some leads for Mimi, our Director of Sales here at Dasheroo. Where did we turn? Facebook Advertising of course. How easy is it to set up a Facebook Ad in minutes, get it approved in minutes and start to find out what works and what doesn’t.

So we started spending a mere $20/day to drive leads to a sign up form where people can get more information on Dasheroo for Agencies.

Facebook Mobile Might Not Work for Your Offering

If you’ve got an app that appeals to a mobile audience, include placements on Instagram and Facebook Mobile. You should even set up separate ads so you can track each of them.

At Dasheroo we were getting a TON of traffic but no conversions because we selected our ad to be shown on Instagram and Facebook mobile.

Dasheroo Google Dashboard

So make sure you track where your website traffic is coming from. In this Dasheroo Insight we track Google Analytics by Device type. Just before the 16th of May you can see that our mobile traffic eclipsed our desktop traffic…weird.

Facebook Automatically Checks “Audience Network”. 

This means that your ad will be optimized for where it will get the most bang for your buck. However you might not get conversions from it. And that’s what happened to us.

From the graph below you can see that Facebook looked at the Cost per Result and found that the Audience Network was giving us a .08 per click. Nice but not when they don’t convert. And we found people were not converting from a mobile device. Less than 1% of our traffic was going to the desktop. Even though that Cost per Result was .54 cents they may have signed up for more information.

 

Facebook Ads Analytics

So now we went in and unchecked Audience Network!

Screen Shot 2016-06-28 at 6.53.39 AM

 

Now we bumped our spend to $40/day. We’ll blog again when we see if there were any changes in conversion. Stay tuned!

Track Our Startup: New Release Next Week + New Users!

We’ve got a lot going on at Dasheroo that we’re pretty excited about. We’re aiming to give you the best dashboard experience ever!

Release 27

All heads down on releasing a bunch of releases over the next few weeks. A few of the features include new Insights for Google Adwords, Facebook Ads and Instagram. We’re also getting ready to announce a new SendGrid integration plus a whole lot more.

We’ve actually released a few of these already “behind edge.” All that means to us is that it’s part of the live code so we can see that it actually works with our existing code, but users can’t see it yet until the rest of the release is ready to go.

Court our stud QA engineer and Nivi our awesome Product Manager have been killing themselves to get this out, thanks guys.

We’re hoping to get this live by next week, cross your fingers for us!

New Users!Dasheroo dashboard - SEO

We’ve been inching up the SEO scale for some pretty cool keywords. We use SEM Rush to track this. It’s pretty cool.

You can see from the image on the right that we’re in pretty good shape for Instagram keywords (page 1!) and climbing for “Twitter” and “KPI”. And they get a ton of search volume…woohoo!

Dasheroo dashboard feature requests

Our Zapier announcement continues to give us a ton of new users, and a lot of new integration requests. Check this out –> this was just in one hour. Alf has been BUSY!

Mimi our Sales Director is doing a killer job closing deals. She’s already at 6 deals for the month which we love. Dasheroo dashboard - Hot leadsAnd tons of leads have been showing up at our site. Check this out –> this was just in the last 5 days.

James has been busy with scaling our product so that it supports all of these awesome users and their dashboards!

 

 

5 Reasons HubSpot is the Right Solution for You

We love our partners and HubSpot is a great one. If you’re looking for an all-in-one marketing software that is known to generate high level results,  HubSpot is one of the top players in this space. We love ’em.

Thanks to a variety of tools and features, HubSpot marketing software ensures that you are on the right track at all times.

From social media and email marketing to SEO and analytics, you’re never left searching for answers.Screen Shot 2016-05-17 at 1.31.45 PM

While there are many marketing software programs to choose from, here are five features of HubSpot that make it right for you:

1. Improve Your Search Engine Rankings

With HubSpot’s software, every SEO feature is built-in and ready to use. There is no searching around for the “next big thing.” There are no concerns about implementing outdated tools that can do more harm than good.

2. A Variety of Social Media ToolsScreen Shot 2016-05-17 at 1.31.52 PM

Social media marketing is a big deal in today’s day and age. How are you connecting with your audience on Twitter, Facebook, LinkedIn and other powerful social platforms?

With HubSpot, you gain access to social media tools including:

  • Schedule and publish messages to Twitter, Facebook, and LinkedIn, all from your HubSpot dashboard.
  • Build hyper-targeted social streams.
  • Social interactions are linked to contacts in your database.

Now do you see how HubSpot brings the best of social media to your business?

3. Lead ManagementScreen Shot 2016-05-17 at 1.32.00 PM

HubSpot understands that the difference between success and failure can be largely associated with lead management. Some of the top features include:

  • Contact timeline.
  • List segmentation.
  • Custom properties.

With HubSpot’s marketing software, you learn to do more than generate leads. You also have access to management features that keep you organized and on track.

4. Effective Email MarketingScreen Shot 2016-05-17 at 1.32.07 PM

It shouldn’t be overly complicated to design and send an effective email. Unfortunately, many people shy away from email marketing for this one reason.

With simple to use creation and editing tools, combined with integrated analytics, HubSpot gives you everything you need to succeed with email marketing.

5. Marketing Automation

There is only so much time in the day for marketing related tasks. This is Screen Shot 2016-05-17 at 1.32.14 PMwhy marketing automation is all the rage.

HubSpot strong believes in “Automation that Moves the Needle.” With features such as segmentation, branching logic, and content personalization, you can automate certain tasks as to save time (and money).

Conclusion

If you have yet to experiment with HubSpot’s all-in-one marketing software, now is the time to do so. With a variety of features, it won’t be long before you are relying on this application to power your marketing strategy.

P.S. Dasheroo has an awesome integration with HubSpot so you can get access to your most important KPIs from them, right alongside your social media, Google Analytics and other important KPIs!

Dasheroo Dashboards Get Great Press!

When we get mentioned by awesome folks that like our dashboards we’re always happy and always wanting to share with our readers. Here are two amazing articles highlighting some really great online tools that we’re humbled to be a part of!

Carl Ramallo - dashboardsHow to save TIME with these Top Social Media Management Tools.

Carl Ramallo, voted a top social media coach, wrote this article highlighting social media management tools like Social Rank, Hootsuite, Buffer and you guessed it…Dasheroo dashboards.

11 Content Marketing Tools You Can’t Live Without
The Marketing Insight's logo - dashboards

Suttida Yang, that awesome digital marketing consultant and CEO of Fast Markit, wrote a great article about the tools she can’t live without and why. Two tools she mentions we absolutely love are BuzzSumo and Canva, oh, and Dasheroo for dashboards! Check out her list.

Thanks guys!

Dasheroo Mentions from Social Media Marketing World!

We wanted to be at Social Media Marketing World (SMMW16)  an awesome event put on by Social Media Examiner SOOO badly but circumstances arose where we couldn’t. If you’ve never been to that show and you’re in online marketing, it’s a MUST GO! We did find out that we were mentioned at the show because we’ve got a great social media dashboard. Here are just a few.

Martech RoundupChris Penn is the Vice President of Marketing Technology at SHIFT Communications, a data-driven PR and marketing agency, a renowned speaker and an Internet Marketing Professor so he knows a bit about analytics. He speaks at SMMW each year and this year he published his blog post using the 2016 Martech Roundup graphic. It’s eye opening and also and eye sore! Luckily Dasheroo made this massive list. However, Chris culled it down to 4 and Dasheroo was on his list, thanks Chris!

We found from Jen Newmeyer’s (Charityjen) blog post about what she learned on day 2 of the show.  She attended that master of all tools for social media marketing Mr. Ian Cleary’s (Razor Social) session Essential Tools for Marketer’s Toolbox who mentioned us in his Analytics Tools roundup. Thanks Ian and thanks Jen!

Nate Kennedy who runs a successful digital marketing agency, called Optimized Assets published this Slideshare called 4 Helpful Tools You Need to Use to Track Valuable Data, thanks for including us Nate!

VIDEO: How to View a Dasheroo Dashboard in Salesforce

Need to view your dashboard in your Salesforce account? No problem! Alf our co-founder and VP of Customer Success is at it again, creating amazing videos helping you get the most out of your Dasheroo experience. This video in particular guides you through the set up process of how to view Dasheroo dashboards right inside your Salesforce account under its own tab.

Once again, this video is fantastically personal with the mellow sound of Alf’s voice.

Dasheroo Dashboard Set-Up for Salesforce.com

Alf, thanks for helping everyone make the absolute most our of Dasheroo!

Track Our Startup: Talking to Customers Gives Us Clarity

Dasheroo talks to customers about dashboards

Josh’s feedback from talking to customers.

Lately we’ve been questioning the dashboard roadmap we laid out a half year ago to see if it matches where we’re at as a company now,which is a very different place! So Josh took to the phone (huh?) to actually talk to a variety of our customers to see who they are and what they’re trying to accomplish with their business and Dasheroo.

He specifically asked them about their current experience, what they liked and what they thought we needed to fix. And then asked them what they’d like to see in the future with Dasheroo. Of course these users were engaged enough with our product to actually spend time talking to us so next steps would probably be to try to get the users that are not engaged with Dasheroo to find out why and what they’d like to see. But it’s been a great eye-opening experience! Thanks Josh!

Dasheroo Dashboards - Google Analytics traffic

We’re so close, check out our Dasheroo dashboard for Google Sessions. Isn’t it pretty?

We’re a step closer to enabling users to push a dashboard into Google Drive. This is a real time-saver for people who copy and paste a bunch of data!

We got a nice mention inn Marketers Paradise, 7 Marketing Tools You Should Try This Week. Thanks guys!

Our Trek to 1000 Google Sessions/Day!
Our organic channel (search) traffic has been on fire since we really started paying mind to it last year. As a result it’s doubled in just a few months! Direct channel traffic has been growing like crazy too. Since we don’t spend an ad dollars (just a few on Facebook) these two channels growing is exactly what we need to see, great word of mouth! We’re almost there, last Monday we hit 937 sessions (visits) and based on our 10% conversion rate we’ll almost hit 100 new users in a day. Woohooo! Great job, great product, great sales, great marketing.

Happy New Year from Team Dasheroo!

All of us here at Dasheroo want to thank you for using our dashboards, reading our posts and emails and giving us your feedback. We wouldn’t be here if you don’t do all that you do for us and we very much appreciate it.

Let’s all have an awesome 2016 together!

Team Dasheroo - New Year

Team Dasheroo wishes everyone a happy and healthy New Year!

Clockwise top left: Alf, Dharini, Alex, Court, Andrew, Derrick, Janine, Kyle, John, Jen

Inside clockwise top left: Nivi, Mimi, Josh, James

Cheers everyone!

5 Instagram Features To Put To Work For Your Business

In the early days of Instagram, the photo-sharing service was used primarily by individuals. This soon changed as businesses began to harness the power of the social media site.

As of September 2015, the Instagram community had reached more than 400 million users. With the company continually adding new features and functionality, its user base and reach is sure to increase in the years to come.

We try to keep a close eye on what all of our data source providers are doing here at Dasheroo. Since we provide business dashboards for our users, Instagram Analytics is a biggie when it comes to tracking how that application is doing for them. 

Over the past few months, Instagram has added a variety of features to improve the user experience. Here are five that deserve your attention:

Instagram Ads

Instagram rolled out the ability to connect your account to your Facebook account and use the Power Editor in Facebook to create, target and run ads on Instagram.

Ross Simmonds wrote a fantastic how-to article for Social Media Examiner. 

Much like Facebook you can drive traffic to you website, you can use video or you can get mobile app downloads. And you can use three types of ads: images, video and carousel ads like the one below.

Instagram carousel ads

Test it out for your business today!

Instagram Direct Improvements

A few months back, Instagram made a few key changes to Instagram Direct. The two most notable features included:

  • Threaded messages.
  • Ability to send content from your feed as a direct message.

Instagram Threaded Message feature

Much like Twitter you can include @-mentions to get noticed. So if you’re posting about something great and you want to get the attention of a person, a group or even a company this is a great way to do it!

Release 7.13 Adds 3D Touch Feature

The company rolled out this feature on December 8, 2015, and it has been a big hit from day one.

On your Android smartphone, for example, you can access all the 3D Touch features provided by the app, all without 3D Touch. By “long pressing” a thumbnail you will generate an expanded view of the image, including the ability to Share, Comment, and Like.

Instagram 3-d touch feature

This makes it super easy to increase engagement with your audience!

 

It’s (not) Hip to be Square

An update that many people consider the most important of 2015, the company announced that users could share photos and videos in landscape and portrait orientation, along with square posts. Cool especially if those friends in your posts keep getting cut out if you don’t take the picture in square mode! Annoying huh?

Instagram landscape feature

Now you can even use old pictures you may have taken in landscape or portrait (which is probably most of them) and expand posts on Instagram. At Dasheroo we’ve got a ton of great pictures we’d like to have posted, now it’s time!

Up until this update in August, square posts ruled the photo-sharing service. Now, it’s hard to ever imagine going back.

Boomerang

We’re going to cheat a bit on this one, as Boomerang is not exactly a new feature for Instagram. Instead, it is a standalone video app launched by the company. Simply put it stitches together photos to make a video. Pretty cool.

Instagram Boomerang feature

Instagram puts it best, saying that Boomerang “lets you turn everyday moments into something fun and unexpected.” If you love Instagram, this app may be one that deserves some space on your smartphone.

It’s another great way for you to engage followers with your business!

Are You Using it for Your Biz?

Now that you know how Instagram is getting better, it is time to take full advantage. If you need help tracking your Instagram success, sign up for a free Dasheroo account!