While both of these things are important, so is your overall level of growth.
You should always keep a close watch on the way your Twitter profile is trending.
If you experience positive growth, stick with the strategy that has you on the right track.
Conversely, if you run into any setbacks, you can use the data from your dashboard to identify the problem (and when it occurred) and implement the right solution.
When it comes to growth, there are three data points that deserve most your attention:
This allows you to view your total number of followers, including your growth by day and week.
Your follower count is more important than anything else, as this is the number of people who are interested in what you have to say.
Just the same as followers, you should keep track of the number of people you are following.
We define this as follows:
“View the total number of people you are following by day.”
While there is no hard and fast rule, you don’t want the number of people you are following to exceed your number of followers.
This is the total number of Tweets you’ve published in a given period of time.
By tracking day over day and week over week growth, you can see what is and isn’t working in regards to your posting schedule and quantity.
When you tie all of these numbers together, you end up with an overview of your Twitter growth.
In a perfect world, your number of followers will continue to trend upwards, day in and day out. This signifies that your Twitter marketing plan is working – and that’s exactly what you want!