Using a Twitter analytics dashboard could be the secret to unlocking the full potential of this powerful social network.
From tracking followers to understanding engagement rates, your dashboard will never let you down.
Just as you spend a lot of time on Twitter, your competition is doing the same. Are you outperforming your top competitors? Do they have your number when it comes to Twitter performance?
This is where Dasheroo can help.
Rather than manually track your competition, you can customize your Twitter analytics dashboard to keep a close watch on competitor activity. Here’s what we have to say about this:
Track the number of new followers your competitor’s Twitter account has and compare it your Twitter followers in the given time period.
Easy enough, right?
When you know what your competitors are doing, it’s easier to adjust your approach to ensure that you’re always one step ahead of the game.
Furthermore, this can help you understand what is and is not working for other companies.
For example, if a particular type of content continually performs well for your top competitors, you can implement the same strategy in the future.
It goes without saying that you’ll get the most out of your Twitter analytics dashboard when you focus on your own data. Even so, it always makes sense to keep one eye on the competition.
What are your thoughts regarding your company’s Twitter performance? Are you leading the industry, or lagging behind the competition? A Twitter dashboard could be just what you need to turn the corner.
While there is no denying the power of Facebook, don’t let your interest in this social media platform overshadow the benefits of using Twitter.
Before we discuss the many ways to use a Twitter dashboard to track engagement, let’s review some key statistics associated with the company:
- Twitter has approximately 313 million monthly active users
- Twitter supports more than 40 languages
- 82% of active Twitter users are on mobile
Now do you see why it’s important to use Twitter? While a strong presence on this social media site is important, there’s something else to remember: your success is based primarily on engagement.
With Dasheroo, you can view your engagement metrics by the day or month. This includes likes, mentions, replies, and retweets.
Are you experiencing day-to-day and month-to-month growth? If so, stick with what you’re doing and let your Twitter dashboard track your every move.
But that’s not all you can do. You can also track the Tweets that generate the highest engagement rate. Here is how we calculate the engagement rate of each Tweet:
Engagement rate = (Replies + RT’s + Favorites) ÷ total followers.
By pinpointing the Tweets that generate the highest engagement rate, you’ll have a better understanding of the type of content to produce and share with your audience in the future.
As you devote more time to Twitter, it goes without saying that you’ll have access to more high level data that can change the way you market your company via this social media platform.
If you aren’t yet using a Twitter dashboard to track engagement, visit this page to learn more.