How to Plan to Use a Social Media Dashboard in 2018

With 2017 coming to an end, there is no better time than now to plan for the new year.

While you’re sure to have many questions regarding your marketing plan, here’s one that you need to address today: do you have intentions of using a social media dashboard in 2018?

This may be a change to what you’re used to, but over time you’ll come to find that it’s one of the best ways to get more out of your social media strategy.

If you’re convinced that you need a social media dashboard, here are three steps you can take today to ensure that you’re ready to hit the ground running when the calendar turns:1

1. Choose the Right Provider

We’re not going to tell you that Dasheroo is the only social media dashboard. And we’re not going to tell you that we’re the best (even though we think we are).

What we will tell you is this: Dasheroo is a great choice for a number of reasons, including a large integration library and industry leading prices (including a free plan).

If you need a social media dashboard provider for 2018, you’re in the right place. We’ll take care of your every need.

2. Choose the Right Integrations

Which social media platforms do you currently use? Which ones do you have plans to use in the new year?

Once you answer these questions, you’ll know which integrations make the most sense for your business.

For example, many companies consider Facebook the most powerful social media platform. If you feel the same way, you’ll want to make sure you’re tracking data through a high powered social media dashboard.

3. Use the Data Wisely

It’s a good feeling to setup a social media dashboard, but that’s just the start. You need to use the data wisely, as this can be the difference between success and failure.

From the best type of content to post on Facebook to top Instagram hashtags, your dashboard will always be providing you with top notch data. You simply need to put it to good use.

Conclusion

So, there you have it. These are the types of things you can do if you have plans to use a social media dashboard in 2018.

What do you think? Is 2018 the year of social media for your company?

3 Ways for Small Local Businesses to Use a Social Media Dashboard

With approximately 28 million small businesses in the United States, you know one thing to be true: there is plenty of competition out there.

Regardless of your industry or location, there will always be companies nipping at your heels. This is why it’s important to do whatever it takes to reach the top and stay at the top.

With the help of social media, you’ll find it much easier to reach your target audience, connect with current customers, and attract new business.

As you may know, there’s more to social media success than posting updates to Twitter and Facebook a few times per week. You need to go well beyond this if you want to generate top of the line results.

Here are three of the best ways for small local businesses to use a social media dashboard:

1. Track Engagement

You need to do more than post updates to your social media accounts. You need to do whatever it takes to boost engagement, day after day.

A social media dashboard isn’t a magic pill for increasing engagement, but it can definitely work in your favor.

For example, you can use a Twitter dashboard to track:

  • Retweets
  • Replies
  • Mentions
  • Favorites

Make it your goal to improve social media engagement. Your business will benefit from this approach in the long run.

2. Facebook Ads

Have you come to find that Facebook Ads are a great way to drive potential customers to your website?

If so, you need to dive into the finer details to ensure that you’re getting the most bang for your buck.

With a Facebook Ads dashboard, you’ll always have a clear idea of what is and isn’t working. This makes it easy to tweak your strategy on the fly.

3. Learn More About Your Industry

Do you ever take the time to see what’s performing best on social media in regards to your industry as a whole? This can be difficult to do without the right tools, but a simple task once you have everything in order.

A great example of this is the use of an Instagram analytics dashboard. This allows you to track things such as hashtag performance, which gives you a better idea of what’s resonating with your audience.

Conclusion

Don’t let anyone tell you that a small local business can’t do big things on social media.

With these examples guiding you, it won’t be long before you’re taking advantage of everything social media has to offer.

New Facebook Reviews Insights

Do you remember a couple weeks back when we announced the introduction of some new Google AdWords insights?

If you were excited about that, you’ll definitely love what we have for you this time: Facebook Reviews insights.

Tracking online reviews of your business has never been more important. This is especially true when it comes to Facebook, the most popular social networking platform in the world.

Here’s a quick rundown of the new insights, all of which tie in nicely with other key metrics you’re tracking for your business:

Recent Reviews

View the ratings and comments for your most recent reviews, all from the convenience of your Facebook dashboard.

Screen Shot 2017-03-31 at 11.30.39 AM

Ratings Summary

Are you interested in tracking a breakdown of the star ratings (1 – 5) of the reviews your company has received over a specific timeframe? We have you covered!

Screen Shot 2017-03-31 at 11.30.44 AM

Average Rating

The higher your average rating the better. We make it easy to track your average business rating over a specified timeframe.

Screen Shot 2017-03-31 at 11.30.53 AM

Lifetime Rating

What is the lifetime rating of your business? Forget about reviewing a particular period of time, Dasheroo can give you a complete overview.

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New Reviews

Track the number of new reviews you’ve received over a specific timeframe.

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Total Reviews

How many reviews has your company received on Facebook all time? Track this number to ensure that it’s always on the rise.

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We’d love to hear what you think about these Facebook Reviews insights. Are there others you’d like to see added in the future? Let us know! Also, in the upcoming weeks we’ll be rolling out some additional review insights from some more well-known apps so stay tuned!

Learn From Big Brands to Boost Instagram Rates

The growth of Instagram has been nothing short of amazing.

The social media platform launched on October 6, 2010 and reached the one million user mark on December 21 of the same year.

Fast forward to today and here are some statistics that’ll knock your socks off:

  • 500 million + monthly actives
  • Large audience outside of the United States.
  • 95 million + photos and videos added each day

With all this in mind, now’s the time for your company to get involved. This means a couple of things:

  • Keeping a close eye on your Instagram rates.
  • Knowing what is and isn’t working for other brands.

Below, we’ll examine three Instagram accounts that can teach you something important (and useful)! Hopefully it will help boost your own Instagram rates. Let’s get started.

National GeographicInstagram rates: National Geographic

While there’s a lot to like about this Instagram account, which can be seen by its nearly 60 million followers, there’s one lesson that stands out in the crowd: don’t be afraid to post photos shared by others.

It goes without saying that you’ll post your own photos from time to time, but encouraging submissions, such as from your customers, is a great idea.

FrootiInstagram Rates: Frooti

Even if you don’t know the first thing about this India-based fruit drink company, you can learn from their Instagram account.

The one thing that stands out is the use of unique images with a bright, cartoon-like feel. Not only does this allow the company’s personality to shine through, but it makes for a distinct and unique experience.

SpotifyInstagram Rates: Spotify

There is more to Instagram than posting photos, and Spotify proves this to be true by sharing videos on a regular basis.

In our mind, variety is always a good thing. Spotify never hesitates to share a high quality video, many that generate thousands of views and quite a few comments.

As you continue to grow your own Instagram account, don’t hesitate to take inspiration from these three brands. They’re doing something right!

When you add this strategy to a regular review of your Instagram analytics, you’ll find this social media platform providing you with many opportunities.

YouTube Analytics: Here’s What You’re Missing

As the number one video sharing website in the world, every marketing professional should have a YouTube strategy that drives traffic, increases engagement, and boosts brand recognition.

Here are some YouTube statistics that prove the power of this social platform:

  • YouTube has more than one billion users.
  • YouTube can be navigated in more than 75 languages.
  • More than half of all YouTube views are on mobile devices.

Some companies have dabbled with YouTube marketing in the past. Others, however, have ignored it altogether.

Regardless of your past experience and future goals, you should never overlook the power of reaching your audience via video.

And anything can be turned into a video can’t it? You can have a “how-to” video on setting up a tent, a recipe video for making apple pie, a video on the proper way to wash a dog and a video on how to grow tomatoes indoors, the possibilities are endless!

To ensure that your marketing strategy is trending in the right direction, it’s imperative to study your YouTube analytics data on a regular basis. In addition to basic data – such as the number of video uploads and views – there are other details that deserve your attention. Here are some you may have overlooked in the past:

YouTube Analytics: Watch TimeScreen Shot 2016-08-19 at 8.23.33 AM

Don’t focus all so much time on number of views that you overlook the importance of watch time. We define this as follows:

“The total time that users spent watching your videos, in minutes.”

Taking this one step further, if you find that your watch time spiked during a particular period, review your video library for a better idea of the cause.

For instance, How to Grow Tomatoes Indoors During the Winter had 239,000 views. It would be great to know if there was a spike in watch time one year after he posted it. Then he could look to Google Analytics to see what site may have mentioned him to drive more traffic to his video.

You can look at your Dasheroo “Most Viewed Videos” dashboard to uncover the answer. From there, you’ll want to spend more time and money marketing that particular video.

YouTube Analytics: EngagementScreen Shot 2016-08-19 at 8.23.47 AM

This means something different on every social platform. With YouTube, focus on the following:

  • Shares
  • Comments
  • Likes (and dislikes)

For our tomato video our host would want to know if people are liking it, commenting on his content and sharing it with their friends and followers. If he used Dasheroo he could tell quickly what is going on with his video and see that he has a ton of thumbs up, a few thumbs down and the overall number of comments he’s getting. You can also see if you look at his comments he often replies to people asking questions. That sparks more engagement.

YouTube Analytics - How to grow tomatoes indoors

So when engagement begins to pick up, keep the momentum by jumping in on the action and respond to comments. Along with this, you can produce similar videos (since you already know they interest your audience).

So…

When it comes to YouTube analytics, you’ll never be hurting for data. While you focus on the basics, don’t overlook the more advanced details (see above) that can help you tweak your marketing strategy for better results.

Twitter Analytics: What’s Your Primary Focus?

Can you believe that Twitter has approximately 310 million monthly active users (as of March 31, 2016)? Or how about the fact that 83% of these users are active on mobile?

With statistics like these, it’s important for Twitter analytics to be a big part of any social media strategy.

Of course, there is more to Twitter than posting updates and hoping for a steady increase in your number of followers. You must focus your time, energy, and effort on the areas that have the best chance of making a positive impact on your company.

With this in mind, here are three details that deserve your attention:

1. Follower GrowthScreen Shot 2016-08-02 at 1.50.31 PM

There is a big difference between hoping you grow your follower count and taking steps to make this happen.

This chart displays day over day and week over week growth.

But don’t stop here. Make note of the days when the biggest increases occur. What did you do differently? Did you post more updates? Did you share an interesting blog post? Dig deep to find out which actions have the biggest impact on your follower count.

2. Highest Engagement

You can make as many updates as you want, but remember this: engagement Twitter analytics: highest engagementis what matters most.

You want your audience to engage with your content, whether it be through a retweet, reply, or like. When this happens, you know you’re on the right path. You also know what types of updates to share in the future.

3. Amplification Rate

Often overlooked, at Dasheroo we define this as follows:

“Rate that followers share your Tweets with their followers (amplification = number of RT’s per Tweet).”

This goes hand in hand with engagement, as you want your amplification rate to be as high as possible. In short, this means your followers are sharing your updates with their followers. In other words, your content is amplified!

Now what do you think about Twitter analytics? Will you spend more time on this part of your social media marketing plan in the future?

Which Marketing KPI is Most Important to Your Business?

Is one marketing KPI more important to your business than the rest?

This may not be an easy question to answer, but it’s one that you should address (if you have yet to do so).

Maybe you’re most interested in organic traffic. Or maybe social media is more your thing. Regardless, you need to understand which KPIs have the biggest impact on your business.

For those who have yet to answer this important question, here are several KPIs to keep an eye on:

1. Organic Traffic

The primary goal of any business, as it relates to inbound marketing, is to generate as much organic traffic as possible.

Tracking this means keeping a close watch on a bunch of things, such as:Screen Shot 2016-07-20 at 9.21.28 AM

  • Total traffic.
  • New and returning users.
  • Sessions by device type.
  • Top sources by medium.
  • Top pages.

This marketing KPI should never be overlooked.

2. Social Media

While some companies devote time, money, and resources to every available social media platform, others focus on the one or two that have the biggest impact on their business.

For example, Instagram continues to grow in popularity. If this social media platform is important to your business, you can track KPIs such as:

  • Number of followers.
  • Highest engagement.
  • Posts.

Tip: check out this article on Instagram KPIs to learn more.

3. Sales OpportunitiesScreen Shot 2016-07-20 at 9.26.46 AM

Sales and marketing go together hand in hand, so it only makes sense to track KPIs associated with both areas of your business.

Is there anything better than seeing an increase in the number of sales opportunities in your pipeline?

This KPI should not be ignored, as it shows if your marketing strategy is generating the the results you’d expect.

In The End…

If you have yet to decide which marketing KPI is most important to your business, now’s the time to do so. There is a good chance that one of the three we discussed above will continue to impact your business well into the future.

P.S. Dasheroo can help you find and track every imaginable marketing KPI. Learn more and get started for free!

3 Unique (And Useful!) Ways to Use a Social Media Dashboard

Through the use of a social media dashboard, you can learn a lot about your business can’t you?

How much traffic are you generating from social media sites?

Which platforms are sending you the most qualified visitors?

These are just a couple of the many questions you can answer with the right marketing dashboard in place.

For those who have never used a social media dashboard, for those who want to spend more time on this in the future, here are three unique strategies to put to good use for your business.

1. Track Your Competition

Regardless of your industry, it’s safe to assume that you have quite a few competitors. We know we do!

It would be in your best interest to keep a close watch on your competition, including how they are performing on social media. By doing so, you can ensure that you are always one step ahead.

Here is an example of a social media dashboard that compares the growth of Dasheroo’s Facebook and YouTube vs. Geckoboard’s. Looks like both of us have to pump up our YouTube activity!

Dasheroo social media dashboard - Competitor tracing

2. Engagement

When it comes to social media data, some numbers are more important than others depending on your business. But usually across the board it’s imperative to pay close attention to engagement, as this shows that your audience is truly interested in what you have to say.

For example, Check out Dwight The Pup’s engagement rate on June 18 on our Dasheroo dashboard below, then look at what post drove it, more like that please!

Dasheroo Social Media Dashboard - Engagement on Facebook

3. Facebook Ads

If you want to push your Facebook reach to the next level, it may be time to run some ads and Facebook makes it not only easy, but cheap!

This is something we’ve discussed in the past, such as in our recent post on how to test Facebook ads.

With a social media dashboard, you can track a variety of data such as:

  • Impressions
  • Clicks
  • CTR (click-through-rate)
  • Actions (an action doesn’t have to be a click, it can be a “like” or “share as well)
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action

Dasheroo Social media dashboard - Facebook Ads

Now that you have a few ideas on how to use a social media dashboard, it’s time to get started. We’d love for you to give Dasheroo a try!

Pinterest Analytics: Are You Tracking the Right Data?

With more than 100 million users, Pinterest is a social media platform that deserves your attention.

It’s not as popular among business users as Facebook, LinkedIn, and Twitter, but there are many advantages of using the platform on a regular basis.

As you get up and running with Pinterest, it’s essential to track the right data. This gives you a clear idea of what’s working, what’s not, and where to spend your time and energy in the future.

When it comes to Pinterest analytics, here are three points to focus on:Screen Shot 2016-06-29 at 10.32.30 AM

1. Best Performing Pins

Just the same as any social network, some updates will perform better than others. You need to know which ones generate the best response, as this will guide you in the future.

As a general rule of thumb, pay the most attention to the number of:

  • Repins
  • Likes
  • Comments

2. InfluencersScreen Shot 2016-06-29 at 10.34.39 AM

Social media is all about connecting with influencers, right? Getting the attention of users with a big audience can work in your favor.

Be sure to track your top influencers based on follower count and reach. With this list in place, you’ll know who can give your brand the biggest boost.

Make sure you Pin interesting content they’re posting, hopefully they see you as an important follower and follow you!

3. Followers

Pinterest Analytics - Followers

These people need to get pinning!

It goes without saying that your follower count is important to the success of
your Pinterest marketing strategy.

You want your follower count to climb as quickly as possible. When you share a pin, it shows up on your followers’ feeds, giving them the opportunity to engage with you.

If you see an increase in your follower count week over week, take a look at the content you are sharing and check out your Engagement and Engagement Rate by Board to see which boards are most active. Keep sharing content that is popular with your audience.

Have Fun with Pinterest

Of all the social media platforms your business uses, Pinterest should be one of the most exciting. There’s nothing like sharing high quality images while engaging with like-minded individuals and brands.