New Release: ActiveCampaign Insights for Your Dasheroo Dashboard

It’s finally here, our newest software release. Big thanks to James, Josh, Court, Nivi and team for killing it with this one. ActiveCampaign is a massive marketing automation tool for businesses of all sizes. It’s been close to the number one integration we’ve been hearing from our users and now it’s live.

New ActiveCampaign Integration

ActiveCampaign - Dasheroo

Check how many contacts you have at any given moment!

Here’s what’s on the list with more to come:

Contacts Growth – Using this insight you’ll be able to track the number of contacts in your ActiveCampaign account and see how this is trending over time.

Campaign Engagement – This insight allows you to view Open, Click, and Reply rates for all or specific campaigns in your ActiveCampaign account.
Automation Engagement
– Now you can view the engagement of an automation series and see how it trends in a given time period.

ActiveCampaign - Dasheroo Form Growth

See how fast your sign up forms are growing in size!

Bounces and Unsubs – Track your trending bounce and unsubscribe rates by day based on all the emails you’ve sent.

Form Performance – View the number of sign ups from forms and see how it trends in the given time period.

So if you’re using this awesome tool for your CRM and marketing automation now you can view your KPIs right alongside all of your social media and Google Analytics metrics.

Track Our Startup: Track KPIs Faster + Update on Next Release

Gene Wilder MemeThe kids are back to school and team Dasheroo is cranking away at all of the things we need to do to finish out the year with a BANG. We want tracking KPIs to be the best experience ever!

Face-to-Face

James is coming to the Bay Area in a week (he’s in Austin if you didn’t know) and we’re getting together to chat about the future of Dasheroo. I mean we do standups every day and we have weekly meetings on Zoom,  but there’s nothing like looking at each other while you talk about important stuff. Should be a great time and ideas will flourish. Probably some great food will be consumed as well if you know us.

Next Release

We’ve been wrestling with the decision of releasing the next performance upgrade so tracking your KPIs will be faster, or focus on getting new insights for Active Campaign and Google Analytics out the door. And even though James made some good progress on performance upgrades through the weekend he did hit some snags. Par for the course. We decided to refocus on remaining work that needs to be done on Active Campaign. So we’re working hard to try and get a release out this week.

Sales & Customer Success

September is off to a good start on the sales front. We’ve got an active pipeline of sales and it’s looking good to grow month over month. (See we’re tracking our own KPIs!) We already told you that Alf was working to get our newest customers trying to set up appointments with him using Calendy. It’s not totally working as good as we like so now he’s going to try to reach out to users who signed up but aren’t active. We’ll see what happens there. Maybe we’ll get some users becoming active after they chat with him. Alf is super friendly!

Thanks Agency Users!

We’ve been meeting with a few of our Agency users over the last few weeks.  They are giving us hugely valuable feedback on what they like and what they’d like to see in Dasheroo. Thank you!

Track Our Startup: Active Campaign + More Performance Upgrades

We’re still gearing up for a release hopefully in the next week with Active Campaign, some Google Analytics insights for your Google Dashboard and maybe a new billing tier. Stay tuned.

Customer Success

Alf our VP of Customer Success has set up a “Calendy” campaign where he sends email to our paying customers to see if they need any help with their onboarding experience. If you get an email from him and want to chat take him up on it it’s fun, just schedule a meeting based on when he’s available! Now he’ll be reaching out to people who have gone inactive to see if he can get them active with us again.

Better Performance

James our VP of Engineering worked on another round of performance fixes for dashboard loading. This is an extension of performance fixes he did two weeks ago. He’s addressing the amount it time it takes to load a new new data that comes in the dashboard. Speaking of James, he’s coming to San Francisco this month, always awesome to see him, he lives in Austin. More on our meetings later!

Since we have a bunch in the queue we’re focusing on potentially getting this performance stuff out first in the next few days before our integrations.Active Campaign Apps Marketplace

New Marketplace

We had an awesome meeting with Active Campaign speaking of new integrations. Apparently they are hearing  a lot of requests for Dasheroo. They seem excited to list us for their marketplace but not more excited than us! 

Ok, time to get back to it. Cheers!

New Features Offered by Dasheroo Email Marketing Partners

At Dasheroo, we take great pride in the fact that our dashboards integrate with many of the top email marketing platforms.

It doesn’t matter if you’re new to email marketing or have been relying on this strategy for many years, there’s always room for growth.

In this post, you’ll see the newest features offered by Dasheroo’s top email marketing partners. Let’s get started!

Constant ContactVideo: what's new with Constant Contact email marketing

Last month, the Constant Contact team shared a blog post about a few recent changes and additions.

If you don’t have time to watch the video about the newest features, here’s a few to get excited about:

  • Next-Generation Editor
  • Advanced reporting features
  • New PDF Importer

Thanks to new features like these, it’s easy to see why Constant Contact remains a major player in the email marketing space.

Get your free Dasheroo dashboard for Constant Contact!

AWeber

For many years, AWeber has been a top choice of internet marketing professionals and small business owners. There’s many reasons for this, including the fact that the platform is always updated with advanced features.

Most recently, the company announced two new features:Aweber feature: tags for email marketing

  • The ability to use tags to trigger multiple campaigns (more here) – What’s great about this is that if you want to target a group of people on your list you can use tags, you no longer need to spin up a new list every time you need to deliver a new series.
  • An update to the Broadcast Archive feature (more here)

These features, among others, have been rolled out this summer. And if you know anything about AWeber, you know its next announcement will be coming soon.

Get your free Dasheroo dashboard for AWeber! 

Campaign MonitorVidoe: Campaign Monitor Marketing Automation Email Marketing

Overlooked by some, provider for small businesses, in fact we use them from time to time here at Dasheroo.

You can review all of its features here, including those that have been recently added to the platform.

Recently, they released a few marketing automation tools for its users it’s pretty slick. Check out the video.

Campaign Monitor also introduced its new App Store with more than 200 partner apps and integrations.

Get your free Dasheroo dashboard for Campaign Monitor!

VerticalResponseVerticalResponse Pro feature - email marketing

For email and social media marketing, VerticalResponse is hard to beat. Not only is the platform simple to use, regardless of experience, its feature list is always growing.

They just introduced its Pro+ features. With this full service approach to email marketing, users can take advantage of many benefits:

  • Save you time
  • Save you money
  • Generate top notch results

If you don’t have the time, experience, or desire to manage your own email and social media marketing campaigns, Pro+ is an option to consider.

Get your free Dasheroo dashboard for VerticalResponse.

Remember, no matter which one of these email marketing providers you choose, you can bring your data into your Dasheroo dashboard, free!

YouTube Analytics: Here’s What You’re Missing

As the number one video sharing website in the world, every marketing professional should have a YouTube strategy that drives traffic, increases engagement, and boosts brand recognition.

Here are some YouTube statistics that prove the power of this social platform:

  • YouTube has more than one billion users.
  • YouTube can be navigated in more than 75 languages.
  • More than half of all YouTube views are on mobile devices.

Some companies have dabbled with YouTube marketing in the past. Others, however, have ignored it altogether.

Regardless of your past experience and future goals, you should never overlook the power of reaching your audience via video.

And anything can be turned into a video can’t it? You can have a “how-to” video on setting up a tent, a recipe video for making apple pie, a video on the proper way to wash a dog and a video on how to grow tomatoes indoors, the possibilities are endless!

To ensure that your marketing strategy is trending in the right direction, it’s imperative to study your YouTube analytics data on a regular basis. In addition to basic data – such as the number of video uploads and views – there are other details that deserve your attention. Here are some you may have overlooked in the past:

YouTube Analytics: Watch TimeScreen Shot 2016-08-19 at 8.23.33 AM

Don’t focus all so much time on number of views that you overlook the importance of watch time. We define this as follows:

“The total time that users spent watching your videos, in minutes.”

Taking this one step further, if you find that your watch time spiked during a particular period, review your video library for a better idea of the cause.

For instance, How to Grow Tomatoes Indoors During the Winter had 239,000 views. It would be great to know if there was a spike in watch time one year after he posted it. Then he could look to Google Analytics to see what site may have mentioned him to drive more traffic to his video.

You can look at your Dasheroo “Most Viewed Videos” dashboard to uncover the answer. From there, you’ll want to spend more time and money marketing that particular video.

YouTube Analytics: EngagementScreen Shot 2016-08-19 at 8.23.47 AM

This means something different on every social platform. With YouTube, focus on the following:

  • Shares
  • Comments
  • Likes (and dislikes)

For our tomato video our host would want to know if people are liking it, commenting on his content and sharing it with their friends and followers. If he used Dasheroo he could tell quickly what is going on with his video and see that he has a ton of thumbs up, a few thumbs down and the overall number of comments he’s getting. You can also see if you look at his comments he often replies to people asking questions. That sparks more engagement.

YouTube Analytics - How to grow tomatoes indoors

So when engagement begins to pick up, keep the momentum by jumping in on the action and respond to comments. Along with this, you can produce similar videos (since you already know they interest your audience).

So…

When it comes to YouTube analytics, you’ll never be hurting for data. While you focus on the basics, don’t overlook the more advanced details (see above) that can help you tweak your marketing strategy for better results.

Track Our Startup: New Release On the Way

As we told you last week we’ve been busy on our next release for your dashboards due out later this week. What’s new? A bunch!!

New Features for Tracking KPIs On The Way!

The biggest request we get from those who track KPIs on a Google Sheets dashboard is support for tracking multiple KPIs on one sheet. Well in the next release you’ll be able to support FIVE!!

You’ll also get access to these new features right from within your dashboards so every time we do a release it will be even easier to find out all the goodies you’ll have access to.

We’ll also have a few Quickbooks Online insights to add to your dashboards. Now you’ll be able to track KPIs like your P&L right from Dasheroo.

We’re also working to get our Active Campaign dashboard out so you can track all of your marketing KPIs in one spot. That will likely make the release after this one. Great job guys!

We’ve been doing pretty good with our SEO lately. We use a tool called SEM RushSEM Rush - Dasheroo SEO which we really like. It gives us great competitive intel for keywords that other businesses in our space are ranking for. We can easily see where we are plotted next to other businesses. In the chart on the right you can see that we are ranking for the most organic keywords that drive the right targeted traffic. Can you tell we love our graphs and charts here at Dasheroo? 🙂

Alf, our VP of Customer Success, has been busy recovering from the awesome onslaught of user questions and suggestions (which we love) from the Social Media Examiner article last week. It was an awesome article, How to Monitor Multiple Social Media Metrics in a Single Dashboard, thanks again @SMExaminer! We also had a record number of purchases we’ve ever had in a week.

Back to work!

Twitter Analytics: What’s Your Primary Focus?

Can you believe that Twitter has approximately 310 million monthly active users (as of March 31, 2016)? Or how about the fact that 83% of these users are active on mobile?

With statistics like these, it’s important for Twitter analytics to be a big part of any social media strategy.

Of course, there is more to Twitter than posting updates and hoping for a steady increase in your number of followers. You must focus your time, energy, and effort on the areas that have the best chance of making a positive impact on your company.

With this in mind, here are three details that deserve your attention:

1. Follower GrowthScreen Shot 2016-08-02 at 1.50.31 PM

There is a big difference between hoping you grow your follower count and taking steps to make this happen.

This chart displays day over day and week over week growth.

But don’t stop here. Make note of the days when the biggest increases occur. What did you do differently? Did you post more updates? Did you share an interesting blog post? Dig deep to find out which actions have the biggest impact on your follower count.

2. Highest Engagement

You can make as many updates as you want, but remember this: engagement Twitter analytics: highest engagementis what matters most.

You want your audience to engage with your content, whether it be through a retweet, reply, or like. When this happens, you know you’re on the right path. You also know what types of updates to share in the future.

3. Amplification Rate

Often overlooked, at Dasheroo we define this as follows:

“Rate that followers share your Tweets with their followers (amplification = number of RT’s per Tweet).”

This goes hand in hand with engagement, as you want your amplification rate to be as high as possible. In short, this means your followers are sharing your updates with their followers. In other words, your content is amplified!

Now what do you think about Twitter analytics? Will you spend more time on this part of your social media marketing plan in the future?

Which Marketing KPI is Most Important to Your Business?

Is one marketing KPI more important to your business than the rest?

This may not be an easy question to answer, but it’s one that you should address (if you have yet to do so).

Maybe you’re most interested in organic traffic. Or maybe social media is more your thing. Regardless, you need to understand which KPIs have the biggest impact on your business.

For those who have yet to answer this important question, here are several KPIs to keep an eye on:

1. Organic Traffic

The primary goal of any business, as it relates to inbound marketing, is to generate as much organic traffic as possible.

Tracking this means keeping a close watch on a bunch of things, such as:Screen Shot 2016-07-20 at 9.21.28 AM

  • Total traffic.
  • New and returning users.
  • Sessions by device type.
  • Top sources by medium.
  • Top pages.

This marketing KPI should never be overlooked.

2. Social Media

While some companies devote time, money, and resources to every available social media platform, others focus on the one or two that have the biggest impact on their business.

For example, Instagram continues to grow in popularity. If this social media platform is important to your business, you can track KPIs such as:

  • Number of followers.
  • Highest engagement.
  • Posts.

Tip: check out this article on Instagram KPIs to learn more.

3. Sales OpportunitiesScreen Shot 2016-07-20 at 9.26.46 AM

Sales and marketing go together hand in hand, so it only makes sense to track KPIs associated with both areas of your business.

Is there anything better than seeing an increase in the number of sales opportunities in your pipeline?

This KPI should not be ignored, as it shows if your marketing strategy is generating the the results you’d expect.

In The End…

If you have yet to decide which marketing KPI is most important to your business, now’s the time to do so. There is a good chance that one of the three we discussed above will continue to impact your business well into the future.

P.S. Dasheroo can help you find and track every imaginable marketing KPI. Learn more and get started for free!

3 Things a Google Dashboard Can Teach You About Your Business

There is more to Google than its high powered search engine. Through the use of Google Analytics, you can gain a better understanding of your business.

With a Google dashboard in place, it’s easy to:

  • Track the data that’s most important to your business.
  • Understand your audience.
  • Make positive changes on the fly.

Taking this one step further, let’s examine three things a Google dashboard can teach you about your business:

1. Top Traffic Sources

Are you getting most your traffic from the search engines? How about social media? What about email marketing?

Once you setup a Google dashboard, you can answer all these questions in real time. Subsequently, you can adjust your approach to get the most out of each traffic source.

Dasheroo Google Dashboard Pages

For instance if you saw you were getting a ton of traffic from Organic Search (which you don’t pay for) then why not dig deeper to find out what keywords are driving your results and develop more content around those keywords.

If you see that referral sessions are driving a ton of traffic then dig in to see which referrals are converting the most.

2. Are You Reaching Your Goals?

One of the coolest features of Google Analytics is the ability to set and track goals. In short, this allows you to measure how often users complete a specific action, such as:

  • Destination
  • Duration
  • Event
  • Pages per session

Don’t shy away from setting goals related to website traffic. And if you’re going to do this, be sure to track your progress with a Google dashboard.

Dasheroo Google Dashboard: Google Goal Completions

Set a goal for how people sign up for your service or how many complete a sale. Then compare that to your sign up or sales data and make sure it all jives!

3. Most Popular Content

It’s imperative to understand the type of content that interests your audience. A Google dashboard can provide you with this insight. Here’s an example:

Screen Shot 2016-07-13 at 11.35.33 AM

These pages aren’t among our most popular, so we may want to think about updating them in the future to attract more visitors and better suit our audience.

Conversely digging into your popular pages may make you install a pop-up to get a user to join your list. You may want to include a popular product that a visitor buys along with the product on the page they’re visiting. This way you increase your average order size and ultimately your conversion rate.

When you understand what’s driving the most visitors to your site, you can use this to create more targeted content in the future.

Final Thoughts

Even if you’ve had great success without the use of a Google dashboard, don’t continue to put this on the back burner.

Regularly reviewing dashboard data can teach you a lot about your business.

P.S. If you’re looking for a Google dashboard provider, give us a try!

3 Unique (And Useful!) Ways to Use a Social Media Dashboard

Through the use of a social media dashboard, you can learn a lot about your business can’t you?

How much traffic are you generating from social media sites?

Which platforms are sending you the most qualified visitors?

These are just a couple of the many questions you can answer with the right marketing dashboard in place.

For those who have never used a social media dashboard, for those who want to spend more time on this in the future, here are three unique strategies to put to good use for your business.

1. Track Your Competition

Regardless of your industry, it’s safe to assume that you have quite a few competitors. We know we do!

It would be in your best interest to keep a close watch on your competition, including how they are performing on social media. By doing so, you can ensure that you are always one step ahead.

Here is an example of a social media dashboard that compares the growth of Dasheroo’s Facebook and YouTube vs. Geckoboard’s. Looks like both of us have to pump up our YouTube activity!

Dasheroo social media dashboard - Competitor tracing

2. Engagement

When it comes to social media data, some numbers are more important than others depending on your business. But usually across the board it’s imperative to pay close attention to engagement, as this shows that your audience is truly interested in what you have to say.

For example, Check out Dwight The Pup’s engagement rate on June 18 on our Dasheroo dashboard below, then look at what post drove it, more like that please!

Dasheroo Social Media Dashboard - Engagement on Facebook

3. Facebook Ads

If you want to push your Facebook reach to the next level, it may be time to run some ads and Facebook makes it not only easy, but cheap!

This is something we’ve discussed in the past, such as in our recent post on how to test Facebook ads.

With a social media dashboard, you can track a variety of data such as:

  • Impressions
  • Clicks
  • CTR (click-through-rate)
  • Actions (an action doesn’t have to be a click, it can be a “like” or “share as well)
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action

Dasheroo Social media dashboard - Facebook Ads

Now that you have a few ideas on how to use a social media dashboard, it’s time to get started. We’d love for you to give Dasheroo a try!