Despite the fact that LinkedIn is the largest professional social networking service in the world (by far), many individuals turn a blind eye in favor of Facebook, Twitter, and Instagram among others.
This is a big mistake.
With more than 500 million registered members in 200+ countries, you have the opportunity to market your company in a number of unique ways.
This is where a LinkedIn dashboard comes into play. With the help of Dasheroo, for example, you can track a variety of key insights while measuring all your KPIs. Best yet, all this data is presented in real-time via a beautiful social media dashboard.
Speaking of data, let’s examine three things you should absolutely track via a LinkedIn dashboard:
1. Total Connections
Simply put, you want to grow your connections with each passing day. Taking this one step further, you should track your growth as to understand what generates the best response.
Note: you can also track your total number of Company Page followers by the day.
2. Highest Engagement Updates
The more time you spend on LinkedIn the more information you will share with your audience. With this data point, you can quickly understand what is and is not resonating with your audience.
We calculate engagement rate as follows: (Likes + Comments + Shares + Clicks) ÷ Impressions.
This is a broad overview of all engagement activity, including:
Are these numbers on the rise or decline? You should always know the answer.
So, there you have it. It’s easy to turn most of your time and resources to other social media services, but that doesn’t mean you should ignore the power of LinkedIn.
With the right approach, you can use LinkedIn to grow your audience, share useful information, boost sales, and much more.