Which Marketing KPI is Most Important to Your Business?

Is one marketing KPI more important to your business than the rest?

This may not be an easy question to answer, but it’s one that you should address (if you have yet to do so).

Maybe you’re most interested in organic traffic. Or maybe social media is more your thing. Regardless, you need to understand which KPIs have the biggest impact on your business.

For those who have yet to answer this important question, here are several KPIs to keep an eye on:

1. Organic Traffic

The primary goal of any business, as it relates to inbound marketing, is to generate as much organic traffic as possible.

Tracking this means keeping a close watch on a bunch of things, such as:Screen Shot 2016-07-20 at 9.21.28 AM

  • Total traffic.
  • New and returning users.
  • Sessions by device type.
  • Top sources by medium.
  • Top pages.

This marketing KPI should never be overlooked.

2. Social Media

While some companies devote time, money, and resources to every available social media platform, others focus on the one or two that have the biggest impact on their business.

For example, Instagram continues to grow in popularity. If this social media platform is important to your business, you can track KPIs such as:

  • Number of followers.
  • Highest engagement.
  • Posts.

Tip: check out this article on Instagram KPIs to learn more.

3. Sales OpportunitiesScreen Shot 2016-07-20 at 9.26.46 AM

Sales and marketing go together hand in hand, so it only makes sense to track KPIs associated with both areas of your business.

Is there anything better than seeing an increase in the number of sales opportunities in your pipeline?

This KPI should not be ignored, as it shows if your marketing strategy is generating the the results you’d expect.

In The End…

If you have yet to decide which marketing KPI is most important to your business, now’s the time to do so. There is a good chance that one of the three we discussed above will continue to impact your business well into the future.

P.S. Dasheroo can help you find and track every imaginable marketing KPI. Learn more and get started for free!

Track Our Startup: It’s All About Your KPIs

People are on vacation, there might be a summer slowdown for some but not for team Dasheroo! We’re getting you more features to access your KPIs all the time.

SEO

We’re seeing the number of users coming from our organic channel grow slightly whereas before the summer we were were growing a bit more. We expected it and we’re keeping an eye on it! By the way, to all of your SEO specialists out there, goodonya mate! You’ve got to have PATIENCE dealing with how your site ranks in the search engines…PATIENCE, something our CMO does not have 🙂

QA ROCKS

Our QA team has been working on a full regression test. What’s that? That’s where you test every single permutation of what you can do with our application to ensure that any new changes we’ve made (and we’ve made a LOT) all work well together. Court is putting a real emphasis on data integrity which means we just want all of your KPIs on your Dasheroo dashboards to jive with the native application reporting as close as possible. Thanks Court.

Next UP?Dasheroo KPIs

We’ve been working on our next integrations based on what users are telling us. Nivi, our product manager has been knee-deep in researching dashboards for Quickbooks and Active Campaign so you can track those KPIs along with your other metrics.

We’ve also working on requirements on sending dashboards by email so if you can’t get to a web page or your app you can be on top of your KPIs via email.

OK, gotta meeting to get to! Oh and for a guide that helps with important KPIs to track go here!

New Release: Why You Might Need a Push API to Track KPIs

Dasheroo Push API for tracking internal KPIsOk, this won’t take too long to sink your teeth into why the Dasheroo Push API might be just the thing you need to keep track of ALL of your KPIs in one dashboard.

And if you’re a Dasheroo user we know you love using Dasheroo to connect to the dozens of apps we integrate with. But we know you might have other custom data that you also need to have visibility into on your dashboard.  If so, the Dasheroo Push API can help out.

What’s a Push API?

Push API is a powerful way to connect any internal data to Dasheroo and convert your data into useful visualizations on your dashboard right alongside all of the other KPIs you’re tracking from Google Analytics, Facebook and perhaps Shopify!

So for instance you might want to track KPIs for:

  • Your internal sales system so you can see how any social media is working to drive sales
  • Your internal sales system so you can see if there are any discrepancies with your PayPal, Shopify, or Stripe sales.
  • Your number of new customers from your internal systems
  • Error tracking on your website or database

On top of this you want your stats updated FAST and furiously. And you can have your KPIs updated new (starting from 0) each day or have them continuously updated. Cool huh?

Currently Dasheroo has users users who’ve created dashboards that combine Push API insights with a selection of over 500 current insights we offer from 35 applications. But we also have users who’ve created Push API-only dashboards and are using Dasheroo as a pure visualization tool. Obviously we’re happy to support any and all users!

Setting up the Push API for your business is simple; all you need to do is send the data you want to visualize to a unique URL provided by Dasheroo and we will take care of the rest.

How to set up the Dasheroo Push API.  

P.S. Looking for even more ways to get custom data into your dashboard? Check out our Zapier integration!

Track Our Startup: Now Track KPIs for SendGrid + Google Adwords

Well here at Dasheroo we’ve been busy, as usual! Hope everyone who celebrates Independence day had a great one. We sure did!

New Releases

The past two weeks we got new insights for Google AdWords out the door, you can even filter down to the AdWords campaign level and down to the ad level. You’re also going to get to see your video performance KPIs too. Pretty exciting for a lot of our users.Dasheroo SendGrid Overview

This week we’ve also just released our SendGrid integration. If you use SendGrid for your confirmation and transactional emails you’re going to LOVE this. All of your delivered, opened, click, bounce and spam rates right at your fingertips.

Up next? We’re working on some new insights so you can track KPIs for Facebook Ads. We’ve also been working on new features for our PUSH API.

James our VP of Engineering spent the week bug fixing, something all of us software developers need to do but nobody likes to do it. Thanks James.

Dasheroo Continues to Climb…

We climbing in the search results for some pretty interesting keywords. We now rank for over 2000 keyword/phrases which we think is pretty cool. We’re neck-in-neck with our main competitor and they’ve been around for years!

KPIs

We’re keeping a close eye on our KPIs for the summer month slowdown. We just want to make sure we’re forecasting properly and hitting our numbers. Of course the month started slow but we’re aiming to get just over 2100 new users. So far we keep beating expectations so hopefully July won’t be too slow!

Tell your friends about Dasheroo, Cheers.

New Release: All New Dasheroo SendGrid Dashboards!

Today we’ve got some really great news, we’ve released our brand new integration with SendGrid to give you your new Dasheroo SendGrid dashboard! If you don’t know SendGrid they’re a cool Boulder, Colorado-based transactional email delivery and management service. So if you’re selling online, or automating confirmation emails you might want to check them out, they’re awesome. With our integration you’ll get some nifty KPIs you can track right next to the rest of your marketing metrics.

OverviewDasheroo SendGrid Overview

View high level KPIs from your SendGrid Account. Get a quick snapshot on things like how many were delivered, opened, clicked, bounced and a whole lot more, right in one insight on your dashboard.

Click Rate

View a trending line insight of the percentage of users who click on a link after opening an email.

Complaint RateDasheroo SendGrid Dashboard

View the number of spam reports and spam report rate in the given time period. This enables you to keep a close eye on if your sending too much email or non-targeted email.

Bounces, Blocks & UnsubscribesDasheroo SendGrid Bounces

View the number of emails bounces, blocks, and unsubscribes for the given time period.

Engagement

View your engagement metrics like opens, open rate, clicks and click rate for the given time period.

Requests and DeliveryDasheroo SendGrid Dashboard

View the number of email requests and number of emails delivered in the given time period.

There you have it, get on in there and try it out!

New Release: More Google Adwords Dashboard KPIs

We’ve been marching towards this release and it’s finally here! Thanks to everyone on the team for working hard on these upgrades that our users have been asking for. You’ll also be seeing more features over the next few weeks so stay tuned!

This week we’ve made some changes to our Google AdWords insights and wanted to provide all the details. If you use Google Adwords within Dasheroo you’ll want to check this out. 

Google AdWords Enhancements

Ad PerformanceDasheroo Google Adwords KPIs

You’ll now view a table that provides your AdWords KPIs at an individual ad level. For every ad: clicks, impressions, CTR, average CPC and Cost are displayed as KPIs for the given time period.

Video Performance  

The Video Performance insight is a quick snapshot of how your video ads are doing in the chosen time period. The overview insight shows high level stats like Impressions, Video Views, Video View Rate, Clicks, CPV, Cost, CTR. The insight also shows how these numbers have been trending in the given time period and gives you an indication of how your video ads have been doing.

Video Watch Rate

This multi-line insight will provide stats on the percentage of impressions where a viewer saw 25%, 50%, 75% and 100% of your video ad and how this trends over a period of time. This insight can be Dasheroo Google Video Views KPIsconfigured at an Ad Account, AdGroup, Campaign or individual ad level on your Google dashboard.

  • Watch 25% rate : Percentage of impressions where the viewer watched 25% of your video
  • Watch 50% rate : Percentage of impressions where the viewer watched 50% of your video
  • Watch 75% rate : Percentage of impressions where the viewer watched 70% of your video
  • Watch 100% rate : Percentage of impressions where the viewer watched 100% of your video

How cool is that? You’ll now be able to track video viewing KPIs on your dashboard.

New Filters

In addition to new insights we have now introduced the ability to configure your Google AdWords insight at the Ad Set, Ad Campaign or individual ad level. So in addition to the overall high level stats on your AdWords account, you can set up insights at a much granular level to see how a particular ad campaign or even an individual ad is performing. Simply add a new insight and configure it in the settings panel.

We’re planning on more releases in the coming weeks, happy dashboarding!

Dasheroo Dashboard Feature: Slideshow Mode

Did you ever want to display your dashboard to your team or your boss so that everyone knew what KPIs were being tracked and where your team was in relation to where you need to be?

Now with the Dasheroo slideshow feature it’s easier than ever! You can have one dashboard no matter how long it is displayed in a number of different time intervals on a big screen. All you need is the Dasheroo Grande Plan or above.

In “Settings” simply choose Slideshow.

Screen Shot 2016-06-19 at 6.28.15 AM

Then choose the dashboard (one ore more!) you want to show in your slideshow. If it is long it will be parsed so that portions of it are displayed at a time. You can also choose what time interval you’d like it to change.

Screen Shot 2016-06-19 at 6.28.26 AM

You’ll now have your KPIs displaying the dashboards you want in the time interval you desire. Pretty cool huh?

Dasheroo Dashboard: Slideshow feature

Dasheroo Dashboard: Slideshow feature

Dasheroo Dashboard: Slideshow feature

Your beautiful KPIs will be ready for everyone’s viewing pleasure!

 

Instagram Analytics: 3 KPIs to Focus On

In the early days of Instagram, this social media platform was often overshadowed by Twitter and Facebook. Those days have come and gone, as the photo-sharing social networking service is now a major player in this space. For this reason, a concentration on Instagram analytics is a must.

Consider the following (statistics courtesy of Instagram):

  • More than 400 million monthly actives.
  • 3.5 billion likes every day.
  • An average of 80 million photos shared every day.

So, what does all this mean? In short, you should be using Instagram as a marketing tool. As you develop a strategy for driving Instagram Analytics - Followerstraffic and increasing brand awareness, make sure you have a plan for tracking results and examining data.

Here are three data points to track:

1. Number of Followers

This is no different than other social media sites. The more followers you have the greater your reach.

At first, follower growth may be slow. But as long as you are seeing an upward trend, you should be happy with the results.

2. Highest EngagementInstagram Analytics - Highest Engagement Rate

What types of posts receive the most engagement? This includes both “likes” and “comments.”

Knowing the answer to this question allows you to create more targeted Instagram updates in the future. For example, you may find that your audience enjoys photos of your newest products. In this case, you want to focus more time and energy on these types of updates.

3. PostsInstagram Analytics - Posts

Instagram is not a social media platform you use today and revisit in a week or so. Regular updates, day in and day out, will increase your number of followers while also boosting engagement.

By tracking data related to each update, you get an inside view of what works, what doesn’t, when to post, and much more.

Final Word

With many of the top brands developing a strong Instagram marketing strategy, you should consider doing the same. This could give you a leg up on the competition. Just make sure you have a system in place for tracking your Instagram analytics.

P.S. Do you have your Instagram analytics dashboard yet? At Dasheroo it’s free!

VIDEO: Track KPIs by Adding Zapier Zaps to Your Dashboard

Tracking KPIs has never been easier with a Dasheroo dashboard. What’s even better? Dasheroo now integrates with Zapier so that you can track KPIs from applications like Insightly, Pipedrive, Zendesk, Quickbooks and more!

We’re so excited about it Alf, our VP of Customer Success felt obligated to create this fantastic video showing you how to add a Zap to your Dasheroo dashboard in minutes!

And if you want to know more about KPIs in general, check out our guides for Customer Service KPIs, Marketing KPIs and more!

Startup Lessons Learned: Look To Your Own Data for Leads

There are so many articles you can read about how to get more leads and there are so many companies touting they’ll dasheroo KPIs - Lead flowdouble your lead flow out there. But I’m gonna let you in on what we did here at Dasheroo to exceed our KPIs.

Our goal is to give business dashboard software away free to businesses; as a result we get a lot of people signing up. But our real mission is to convert those people into paying customers by offering premium features. That’s one of our KPIs. And we do that two ways, automation and humans! And for the human side (Mimi!) to up-sell our premium services we need to know who might fit the profile and in this case it’s agencies, consultants and marketing professionals.

At Dasheroo we already identified a few hundred of these leads which we were excited about, but it took a long time and human resource to do. So here’s what we did to boost our leads:

Step 1 – Use What You’ve Got

Our sign up form doesn’t ask a user for a ton of information, because we don’t want to deter them from coming aboard so we only ask for company name and email address but that’s a great start.

Step 2 – InsideView to the Rescue!

We use a company called InsideView to append data to what we already have. Are they 100% on the match? We find a few false matches here and there but that’s ok. We get so much valuable data including business type, employee size, geo and revenue that helps us target appropriate businesses to focus on.

Step 3 – Focus on Targeting

As we were sifting through the data we found that one piece of data InsideView appends is Industry. When looking through all of the industries that sign up for Dasheroo we found one called “Business Services.” So we looked at these companies one by one and by the look of them, 8 out of every 10 actually fit the profile. So we increased our target audience for Mimi from a few hundred to over 1000!

Step 4 – Get Them Excited

So we took that list and sent a very targeted email about Dasheroo for Agencies to this list. Mimi now has a nice flow of interest about our offering. She then qualifies, sets expectations and closes the deal. And last month she closed 12 deals, her biggest month ever! We love it when we exceed our KPIs.

Now we send follow up campaigns to the non-responders and emails to all of those new ones that come in the door! What are you doing to use your data to drive leads? Share!