When it comes to Instagram marketing, you need to do more than post images and hope for the best.
Instead, you should turn your attention to one very important word: engagement.
At Dasheroo, we make it simple to implement an Instagram dashboard that allows you to track a variety of engagement related data points. Here are three of the most important:
There aren’t many things more important than growing your audience. In the most simple terms, you should do whatever you can to increase your follower account from one day to the next.
By tracking this number, you will always know where your follower count stands and which efforts are paying off.
2. Engagement Rate
A growing follower count is a positive sign, but engagement is what you’re really after.
We calculate engagement rate as follows:
Engagement rate = Comments + Likes ÷ Followers
The higher the engagement rate the better. Keep close tabs on this number for each post, as it will help you understand the type of content that is resonating with your audience.
3. Highest Engagement
This goes along with point #2. Your Instagram dashboard will track the posts with the highest engagement, displaying a chart that looks like this:
In addition to the engagement rate, it includes:
- Number of likes
- Number of comments
All of these things are essential to understanding what is and is not working.
With Instagram analytics, you’re looking to answer one very important question: what type of content performs best?
By focusing on these engagement related data points, you can efficiently and accurately address this question.