Instagram Analytics: What Drives Your Business?

There are many things you may not know about Instagram. Check out these statistics, as shared by the company:

  • Instagram has more than 600 million monthly active users
  • Instagram has more than 400 million daily active users

With numbers like that, it’s easy to see why a growing number of companies are allocating more resources for Instagram marketing.

Of course, there is more to Instagram than posting photos, adding a few hashtags, and waiting for your audience to engage. Just the same as any social media platform, your success is based largely on the strategy you employ.

When it comes to Instagram analytics, you need to know what drives your business. Is your audience interested in a particular type of content? Is one hashtag consistently outperforming the rest?

You can answer these questions – among many others – by tracking Instagram analytics via your Dasheroo business dashboard.

What’s important to your brand may not be important to another company. Fortunately, we make it easy to track almost everything associated with your Instagram account.

For example, engagement rate is a metric that deserves your constant attention. We define this as follows:

“View the engagement rate of your Instagram account and how it trends over time.”

Taking this one step further, you can track the posts with the highest engagement. We use this formula to generate a list of posts with the highest engagement rate:

“Engagement rate = Comments + Likes ÷ Followers”

When it comes to Instagram analytics, you need to see more than numbers. You need to know what these numbers mean, as every piece of data allows you to adjust your approach with the idea of generating better results in the future.

Are you using Instagram to boost your brand? Do you understand what’s working and what’s not? Using an Instagram dashboard could be the difference between success and failure in the future!