Track Our Startup: Dasheroo By The KPIs

Ok, we’re getting ready to start our Q4 and we just had a great board meeting to go over our monthly growth, wins and challenges. Good news: we’re hitting some great milestones, and releasing new features almost every week and a half! Thanks to all of you who tell us what you like and more importantly what you need. And please, If you don’t see some thing you want just tell us what you want and we’ll log it in our feature tracker.
New Features
I’m sure you know by now we’ve got all new Google Analytics Goals dashboards and they’re awesome. Find them alongside the Google Analytics and Google Analytics Ecommerce insights for your dashboards.
We also released 5 new mashups where you can compare your ecommerce metrics to your Google Analytics website session growth. Pretty nifty, check them out.
Dasheroo by the Numbers
It’s been a while since we shared our some of our KPIs and since we’re all about the KPIs it’s time. Be sure to add the term “and growing” to the end of each number!

Dasheroo's Facebook Likes

# of website sessions since day 1 – 70,542

# of users – 7,000

# of countries we have users in – 117

# of applications we integrate with – 25

# of full time employees – 13

# of stellar Interns – 1

# of Facebook fans – 19,546

# of twitter Followers – 3,234

# of leads we got at Dreamforce this year! – 161

Whew, that’s a lot of key performance indicators, and we’re really happy to be going up and to the right!

What’s Up Next?

We’re attending Constant Contact’s OneCon as we speak. Mimi will give us the lowdown when she returns from Vegas.

We’re working really hard on developing a platform where we can partner with businesses that want to offer our dashboards as a service to their clients or team members in a branded (or not) fashion. Basically (and there’s nothing basic about it!) we’re developing administrative features so that users can invite and manage the data other users see. Andrew and Josh have been killing it on this project from what they’ve shown us so far.

Alf, our VP of Customer Success and Jenny, our Customer Success Manager have been working very hard on zero-ing in on where we need to focus messaging to our customers and at what specific time. Alf charted out our customer journey; that is, where users come to our site, where they click to make a decision on what to do and how long it takes to get them there. Now we’ll look at our user experience to see where we might need to insert new paths or new messages to avoid any confusion and get our users where they need to go…fast. It’s the best part of a SaaS job and one of the toughest but we’re lucky because he’s not only creative he’s analytical!

I’m sure I’m missing a bunch of other stuff we’re working on but I’ll catch you up next week.

New Release! Google Analytics Goals + Killer Mashups

Dasheroo Google Analytics Goals Dashboard

Dasheroo’s new Google Analytics Goals dashboard. We’re tracking our own conversion rate to sign up!

In an effort to go deeper into current integrations we have for our data dashboards we’ve got an awesome release for your Google dashboard. We just released Google Analytics ecommerce dashboards and now we’re excited to announce we released Google Analytics Goals for you to track. Here are the new insights you can connect to your Dasheroo data dashboard in no time!

  • Goal by Source – View the conversion rate for a Goal by a given Source and how it trends in the given time period. According to Google Source means every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).
  • Goal by Medium – View the conversion rate for a Goal by a selected Medium in the given time period. According to Google, Medium is every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
  • Goal performance by Source/Medium – View the conversion rate for a Goal by a selected combination of both Source and Medium and how it trends in the given time period. It’s great to combine both source and medium so you can have them all in a single menu to choose from.
  • Goal performance – View the conversion rate of a selected goal and how it is trending in the given time period.
  • Goal comparison – View a pie chart comparing goal completions of the different goals in your Google Analytics account.
  • Goal completions vs. Goal abandons – View a pie chart comparing the Goal Completion Rate and Goal Abandonment Rate for a particular Goal.

Dasheroo Sales Dashboard mashupsWe’ve also added FIVE  spectacular mashups to the mix for your Sales pleasure!

  • Google Analytics Sessions vs. Google Analytics Revenue
  • Google Analytics Sessions vs. Google Analytics Transactions
  • Google Analytics Sessions vs. PayPal Sales
  • Google Analytics Sessions vs. Shopify Sales
  • Facebook Reach vs. Shopify Sales

Now get in there and add all of these great new insights to your data dashboard!