Track Our Startup: Dasheroo’s New Dashboard Release is Live!

We finally got our software release for your dashboard live. Thanks to Josh, Nivi, James, Andrew & Court for an amazing job pulling this one over the finish line.

Here’s what  you can expect!

Export Any Dashboard to Google Drive

This is killer. You’ll be able to export any dashboard instantly as a PDF right into any folder in Google Drive.

This is great if you want to share your dashboards with your clients or your team. All in one place all the time.

Export a Dasheroo Dashboard to Google Drive

Simply go to Export, choose Export to Google Drive, connect your Google Drive account, choose a folder and click Export, it’s that easy! You’ll need to have upgraded to Grande or above for this feature.

Scrolling Insights

Scrolling insights for your Dasheroo dashboard

For insights like this one you can now scroll through your past posts!

We’ve been wanting this for a long time and we couldn’t be more excited about it. For those insights you want to see more information on, you can now scroll to see more posts. We’re adding this to the following insights:

  • Recent Posts (Twitter, Facebook, Instagram)
  • Highest Engagement Posts (Twitter, Facebook, Instagram)
  • Recently Sent Emails (MailChimp, more email marketing platforms to come!)

Insights Now Show Your Country Currency Code

If you track metrics that have a currency value it’s important for you to track your country currency. We’ve always given you the right “currency” but we’ve always had a US Dollar sign ($) in front of it. Now you’ll be able to report on your own country currency code in your metrics.

dasheroo dashboard: new release is live

Go to your Dasheroo account settings, click on Organization and simply choose your currency from the list. Then all of your dollar related metrics will appear with your chosen currency code.

Now that this release is done, more are lined up and on the way, so stay tuned!

Three Great Ways to Use Google Sheets for Your Business

With the help of Google Sheets, your business is in good hands. You can create, edit, and share spreadsheets with coworkers, clients, and prospects among others. Best yet, you can create a Dasheroo dashboard from a Google Sheet as well!

Getting started with Google Sheets is as simple as signing into your Google account and creating a blank spreadsheet. From there, the real fun begins. This is when you decide how to use the tool to benefit your business.

Here are three of the best ways to use Google Sheets!

Create a Content CalendarGoogle Sheets content calendar

The successful creation and management of a content calendar is of utmost importance. This helps you remain organized, plan content for the future, assign tasks, and get a clear overview of what’s to come.

With Google Sheets, you can create any type of content calendar. It can be as basic or in-depth as you require. Furthermore, you can rely on a variety of features, such as templates, to enhance the efficiency of your calendar.

Google Sheets Expense Tracker TemplateExpense Tracking

Many companies neglect to track expenses because they don’t have a system in place for doing so. But remember, you don’t need expensive software to get started.

A basic spreadsheet is all you need. If you want to take things to the next level, you can choose from a variety of templates.

There are budget and expense templates available in the Google Template Gallery, all of which can be customized to meet the needs of your business.

Collaboration

Are you tired of sharing Excel spreadsheets via email? Are you seeking a more efficient solution?

Collaboration is a breeze with Google Sheets. Best yet, everyone can work together in the same spreadsheet in real time. There are no limitations here. Top collaboration features include:

  •      Share with anyone at any time.
  •      Edit in real time, allowing others to see your changes.
  •      Chat and comment with others inside any spreadsheet.

Get Over to Google Sheets and Create Yours Today!

If you have yet to create your first Google Sheet, now is the time to do so. Use this tool in one of the ways detailed above, or come up with your own unique solution.

Do you have any other tips on how to best use Google Sheets for business?

Track Our Startup: Website Tests + Google Dashboard Features +

We released Notes this week and in case you missed it last week we released Hubspot! You test out this premium app free for a month with a code, check it out. It’s pretty cool to see your Hubspot KPIs alongside your social media and web analytics metrics.

Testing 1-2-3

Alf tested a long form vs. a short form sign up. Until now we’ve only asked for Company Name and an email address. Now we’re asking for more information and our users are giving it to us. It’s always better to know more about the type of customer we’re getting.

Dasheroo sign up form test dashboards

He’s also about to test some new headlines. More on that as we know more.

Dasheroo home page test - dashboards

 

Dasheroo Got Some Mentions!

We got on another great list in this podcast 7 Marketing Tools You Should Try This Week  thanks Marketer’s Paradise! Jack Dean also posted Build your first Business Dashboard. And Janine wrote a great one for Inc.com, 5 Ways A Commute Can Kill Productivity.  It really can can’t it?

Sales

Mimi our amazing salesperson closed one of our biggest deals ever this week. We’ll probably not mention who they are but boy are we excited and I thought it well-deserved a mention. Not to mention she’s closed the most deals ever in a month since we started!

Features; What’s Next?

On the product horizon we’ve switched gears a bit to focus on Google Apps integration where we’ll be pulling Dasheroo dashboards and insights into Google Drive. Right now we can give you dashboards FROM data in a Google Sheet, but this would be the other way around. Nifty huh? So not only will you be able to pull data from your Dasheroo Google Dashboard but any social media dashboard, sales dashboard or marketing dashboard you have!

For features in the more near term we’re working on scrolling insights so you can see the last 10, 25 or 50 items by scrolling.
  • Mailchimp: Recently Sent Emails
  • Twitter: Highest Engagement Tweets, Recent Tweets
  • Facebook: Recent Posts, Highest Engagement Posts
  • Instagram: Recent Posts, Highest Engagement Post

We’ve also been working on these additional insight types for Push API and after that Zapier, right now it’s a line graph only.

  • Bar Chart Insight
  • Leaderboard Insight
  • Pie Chart Insight
  • Funnel Chart Insight
  • Table Insight

The last thing we’re working on is the ability to schedule a recurring delivery of an exported dashboard!

We gotta get back to work!

New Release: Add Notes on Your Dasheroo Dashboards!

We’ve been asked by so many of our users to add simple notes to their dashboards and why not? Notes personalize your dashboard even more.

Dasheroo dashboards: NotesWhy would you use a note?

  • You want to describe in detail what the dashboard is to anyone you collaborate with.
  • They remind you what you’re looking at!
  • You want to make a note to yourself when you’re analyzing your KPIs and perhaps insert a link that has more information.
  • You want to leave a note for someone about a specific metric that went off the roof with a link to where the numbers are coming from.
  • You want to give a comprehensive description of how to use this dashboard. And because the notes SCROLL you can go crazy on the number of words you add in your note.

You can delete notes if they’re time-sensitive, you can add new ones, you can have as many as your plan allows!

There are so many ways in which notes can be incorporated into your dashboards for KPI tracking and explanations. Go ahead and add one!

Startup Lessons: How We Increased Our New Users Using Google Analytics

Google Analytics is a great tool, first of all it’s free, but it can really help to get through data, if you know how to use it. It’s great at helping you get through web analytics data and give you insight as to what to make changes to to improve your KPIs.

Dasheroo enables you to have your own Google dashboard because we make deciphering your Google Analytics data easy and thanks to that we were able to track our web analytics using our own tool, make some necessary changes and watch our user-base soar!

Look At Most Visited Pages

If you see a page (other than your obvious home page) that is getting a lot of traffic you could be capitalizing on this. For instance at Dasheroo the page What’s a Good Twitter Engagement Rate for Your Tweets was getting a ton of traffic. We found that it was #1 for the search term “Twitter engagement rate”. Who knew?

Dasheroo Google Dashboard

Test a Change

Because our goal is to write content like this to get people to sign up for our free dashboards we decided to “pump up the volume” by adding some promotional copy to the blog post.

Dasheroo Google dashboard: popup

Secondarily we decided to insert a pop up the relates to the content with a clear call to action. We used Popup Maker, a WordPress plugin. They even let you target the content of the popup for the specific page!

Measure It

We took a deeper dive into Google Analytics to see if what we did had an effect. Bonus? You bet. We more than doubled our sign ups to 364 from a mere 144. For real?

Dasheroo Google Analytics dashboard increase in traffic

So between January and September we were getting 16 sign-ups per month.  From October to December we increased it to 73 sign-ups per month. 

Next Up?

Our traffic continues to grow as we keep publishing some great content, so we’ll be optimizing all of our content not only for SEO but for our call-to-actions as well. We’ll continue to watch all of our most trafficked pages using Google Analytics on our Dasheroo Google Dashboard to see how we can optimize them not only on our blog but on our website as well.

Are you using Google Analytics for all that it can do?

P.S. Get your free Google Dashboard to track and view data from Google Analytics, Google Sheets and Google Adwords.

Google Analytics Dashboard: 3 Ways To Optimize Your Top Visited Pages

Dasheroo dashboard - Google Analytics Dashboard top visited pagesThere are hundreds of Google Analytics metrics to track, with some more important than others. But if you’ve got your data all in one awesome Google Analytics dashboard you’re one step closer to Nirvana!

One metric that deserves your full and undivided attention is “Top Pages.” As the name suggests, this shows which pages of your website receive the most traffic.

Within this metric, there are three pieces of data to focus on:

  • Page URL and title.
  • Number of visitors.
  • Overall percentage of visitors.

At this point, you understand the importance of tracking your top visited pages. Now, it is time to do something with this data. More specifically, the ways to optimize the pages that receive the most traffic. Here are three optimization tips:

Add a Sign Up Form to the Appropriate Page(s)Dasheroo blog sign up form

Are you trying to grow your email list? Doing so means displaying your sign up form to as many visitors as possible.

If this form isn’t above the fold on some or all of your most visited pages, make a change today (not tomorrow). It will do wonders for your conversion rate.

At Dasheroo we saw that there were some blog posts that got more traffic than others, so we tailored the message on the sign up form that pops up when someone is on the page for more than 8 seconds. The result? We got 20 more people per week signing up to get a free dashboard.

Note: Kim Stiglitz of the Campaign Monitor takes the sign up form one step further and explains why email preference centers are the way to go.

Optimize the Page for Your Top Keywords

If you don’t know which keywords you are targeting, now is the time to make a list. The Google AdWords Keyword Planner is your best friend.

Already have a list? Skip this step and jump right into your data for the past 30 to 60 days (and maybe beyond). Which keywords generate the most traffic? Are your most visited pages optimized for these keywords? A few basic changes, such as adding (but not stuffing) keywords to your content, could boost search engine rankings and traffic.

Best Sellers Should Be Front and Centerwine.com homepage

This applies primarily to online stores. You know your product better than anybody. What are your best sellers? Don’t force visitors to search long and hard to find these products. Instead, they should be front and center on the pages that get the most eyeballs. This one tweak could boost sales and profit.

Wine.com has a best-seller section right on their homepage. They understand what works!

Do you know which pages of your website generate the most traffic? More importantly, have you optimized these pages for peak performance on a Google Analytics dashboard?

Google Dashboard: 3 Key Google Analytics Metrics to Track + Why

If you’ve created a Google Dashboard for all of your Google metrics, good for you! There are so many to keep track of like Google Analytics Goals, Google Sheets, Google Adwords, the list goes on.

 The implementation of a Google Analytics dashboard allows you to do many things. While the primary goal is to learn more about your audience, it goes well beyond how many visitors your website generates on a daily (or weekly, monthly) basis.

Here are three key metrics to track (plus some advice on why it’s a good idea):

New and Returning Users by Number of Sessions

Dasheroo Google Dashboard: Google Analytics dashboardsHow many new users is your website attracting over a given period of time? What about returning users? By adding the two, you can also see the number of total users.

As the most basic metric in a Google Analytics dashboard, this shows how much progress your website is making (or not making) in terms of user visits.

Social Sources
Dasheroo Google Dashboard: Google Analytics Social Sources

You know by now that social media is a big deal. You have the ability to track performance related to each of your social profiles (such as through a Twitter dashboard), however, you should dig deeper.

Through your Google Analytics dashboard, you can see which social sources send the most traffic. You can then adjust your social media marketing strategy and budget accordingly.

Top Sources by Medium

Google dashboard: Google Analytics Traffic by Medium dashboardAll traffic is created equal, right? Well, not exactly. You want to know how people are finding your website. This is broken down into four distinct categories:

  •      Direct Sessions
  •      Organic Sessions
  •      Paid Sessions
  •      Referral Sessions

Within each category, you can view how much traffic it is responsible for as well as any growth or decline.

Final Thoughts

Google Analytics is more powerful than many people believe and should be a part of every business’s Google dashboard. Don’t get so caught up in the overall number of visitors that you overlook the finer details that have the biggest impact on your business.

P.S. Did you know you can have your own Google Dashboard right alongside all of your sales, marketing, e-commerce and social media marketing metrics? Finally one place to go for all of your KPIs. Best part? Dasheroo gets you up and running…FREE. Check it out.

Track Our Startup! Release: Pinterest Analytics & More Google Campaigns

We got Pinterest out into the wild, so if you’re an avid pinner for your business you’re going to love the Pinterest analytics we’re giving you to track on your dashboard. Check out all that we’re offering here! Along with Pinterest we were able to also release a bunch o’ awesome stuff:

New Email Marketing Dashboard InsightsDasheroo email marketing subscriber dashboard

Now you can track email subscriber growth for each list in your account for: Campaign Monitor, VerticalResponse, AWeber, Emma, Mailchimp, Constant Contact and Get Response.

New Google Analytics Campaign Insights

We dove back into Google Analytics and created a few more insights for Campaigns that users were asking for.

  • Top Keywords by Sessions Leaderboard – Bar charts tracks the different organic keywords and the revenue that these keywords brought in.
  • Top Campaigns by Sessions Leaderboard – Bar chart tracks your Google Analytics Campaigns by Sessions.
  • Top Keyword by Revenue Leaderboard – Bar chart that tracks the different organic keywords and the revenue that these keywords brought in.

We also fixed a few bugs that hopefully you didn’t see so I won’t list them!

What else is going on? Isn’t that enough? No.

So we’re in Austin today. So far the co-founders got together for the first part of the Mind Meld yesterdayRepublic of the Sandwich in Austin, today the whole team is together. We’re going to share a bunch of data with the team, then go out and have some fun in this amazing city. Watch out Austin, I’ll post some pix to Instagram. Love this town. Oh, Uchiko, here we come, that’s right, land-locked sushi, but it’s the best ever!

One more thing we’re pretty excited about on the food train, James went to school with the Thomas who started Republic of the Sandwich in Austin, yep, we got takeout. If you’re in Austin it’s awesome, check them out!

Janine wrote some killer articles for Inc.com this week, Want to Get to SEO Perfection? It’s Time to Revisit Your Keywords! and Stop Wasting Time–5 Important Tasks To Outsource to a Virtual Assistant

We got amazing mentions in Bill Brelsford’s blog for his marketing consultancy Rebar Business Builders entitled Getting The Most Out of Your Dashboard and we’re pretty stoked about it. He’s a great person who knows more than a thing or two about helping business grow by analyzing business analytics. Thanks Bill!

Ok, time to get back to the meeting! – John

New Release: Pinterest Analytics for Your Dasheroo Dashboard

We are super excited to scream from the mountaintop that we launched Pinterest analytics for your dashboards today! Why are we so happy? It’s the number ONE request we get from our users and we were able to get it done, get it done right, get it done fast and be one of the first to really successfully give you the Pinterest analytics needed to fine tune your marketing.

What insights do you get? Check these out:Dasheroo Pinterest Analytics Dashboard

  • Overview – View multiple graphs of your overall Pinterest account performance
  • Followers – View the total number of followers in your Pinterest account in the given time period.
  • Engagement – View the total number of comments, likes, and repins across all boards and see how they are trending in the given time period.
  • Engagement Rate – View the rate of engagement across all boards in your Pinterest account and how it trends in the given time period.
  • Competitor Activity – Track your competitor’s Pinterest metrics and compare them your own.Dasheroo Pinterest Analytics Dashboard
  • Board Leaderboard – View a tabular chart of the different boards in your Pinterest account ranked by number of followers.
  • Engagement Rate By Board – View engagement rate by board and see how it trends in the given time period. Choose up to 5 boards.
  • Influencers – View the top influencers for your Pinterest account.
  • Best Performing Pins – View the most popular Pins in your account.
  • Popular Rich Pin Types – View a pie chart of your different Rich Pin types and how much engagement each one contributes.

Best part? Now you can view your Pinterest analytics right on your  social media dashboard, Google Analytics dashboard and Shopify sales dashboard to see how Pinterest is driving you business!

Let us know what you think and what more you need for all of your dashboards!