Use a Facebook Ads Dashboard to do These 3 Things

Get this: Facebook had 1.28 billion daily active users on average for March 2017.

With a number like that, it’s easy to see why so many marketing professionals are spending additional time, money, and resources on this social networking service.

While you don’t have to spend a dime to use Facebook, a growing number of people are getting involved with its advertising platform.

If you decide to travel down this path, it’s imperative to track every move you make. How much money are you spending? What is your return on investment? Which ads are performing best?

Being able to answer these types of questions will allow you to spend more wisely in the future.

This is where a Facebook Ads dashboard can really make a difference. With this, you can add insights and measure your KPIs in real time so you can adjust on the fly.

Here are three things you can do with your dashboard:

1. Get an Overview

As the day goes by, you’ll want to keep an eye on your performance summary. This includes data for: impressions, clicks, CTR, actions, action rate, cost, cost per click, and cost per action.

In other words, you need to know what’s happening at all times, even if you aren’t going to dig deeper just yet.

2. Clicks

How much action is your ad getting? This is what it’s all about. We define this as follows:

“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”

Easy enough, right?

3. Actions

Simply getting started with Facebook Ads is exciting in its own right. However, things “get real” as you begin to track actions. Here’s what we have to say about this:

“View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.”

You don’t want to pay for Facebook Ads and get nothing in return. Instead, you want people to take action.

Conclusion

Although these are three of the most important things you can do with a Facebook Ads dashboard, you don’t want to stop there.

Your dashboard is extremely powerful, so you want to use it to gain better insights into everything associated with your Facebook Ads strategy.

5 Must Track Facebook Marketing Metrics

Did you know Facebook attracted approximately 1.23 billion daily active users for December 2016?

Did you know that 72% of adult internet users use Facebook?

With these statistics in mind, it’s easy to see why a growing number of companies are spending more time, money, and resources building and managing a robust Facebook marketing strategy.

There is a big difference between using Facebook and generating a positive response. This is why you need to track a variety of Facebook marketing metrics. By doing so, you’ll know what’s working, what’s not, and how to adjust your strategy accordingly.

Here are five “must track” Facebook marketing metrics:

1. Fans

Fans, fans, and more fans. You want your Facebook page to experience a month over month growth in the number of fans. This may not be the most important engagement metric to your business, but it definitely shows if you’re moving in the right direction.

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2. Shares

Are people sharing your content? If so, you know you’re doing something right. If not, you know you need to make a few changes to the type of content you’re posting.

Not only should you focus on the overall number of shares, but keep an eye out for positive growth. You want this number to increase as you devote more time to Facebook marketing.

3. Top Posts

Simply put, you need to understand which posts are generating the greatest response from your audience. This allows you to share the right type of information in the future, thus leading to a higher engagement rate.

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4. Engagement Rate

By now, you probably realize that “engagement” is a good indicator of whether or not you’re achieving success on Facebook.

We define engagement rate as follows:

“Total number of unique people who liked, shared, commented or clicked on your Page posts divided by total reach by day.”

Tip: pay close attention to the overall engagement rate, as well as the daily and weekly increase or decrease.

5. Impressions

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This is the total number of times activity from your Facebook Page is displayed.

Are you noticing a big spike when you post certain types of content? Are you finding that your impressions flat line during periods of inactivity?

More impressions mean more opportunities for your audience to engage.

Conclusion

What do you think of these Facebook marketing metrics? Have you been tracking this data? Have you been ignoring it in the past?

If you’re ready to make a change for the better, start tracking Facebook analytics today. You’ll be glad that you did!