3 Reasons to Regularly Review Facebook Analytics Data

Are you in the habit of regularly reviewing Facebook analytics data? If so, this is something that will continue to work in your favor well into the future. But if not, now is the time to make a change.

Just the same as other social networks, such as Instagram, there are reasons why you should keep a close watch on Facebook analytics data. Here are three of the best:

Dasheroo Facebook Analytics1. To Track Engagement

This includes the following:

  • Clicks
  • Shares
  • Likes
  • Comments

Engagement is a must, and you want to see all four of these metrics increasing with time. Taking this one step further, pay attention to the type of posts that receive the highest level of engagement. This will help you create more targeted content in the future.

Questions are always a good engagement mechanism, especially if they’re interesting! Videos are also a must for engagement on Facebook.

Dasheroo Facebook analytics2. To Better Understand Your Facebook Audience

It’s one thing to track engagement and notice a positive trend. It is another thing entirely to have a firm grasp of your audience. This means focusing on details such as:

  • Gender
  • Top languages
  • Top cities
  • Top countries

For instance if you see that you’re surprisingly getting more customers from a location you thought you wouldn’t you might want to target a Facebook ad campaign to people in that location to get more customers.

How much do you know about your Facebook audience? How are you using this data to your advantage?

3. To Improve Facebook Ads PerformanceDasheroo Facebook Analytics dashboard

Through the use of Facebook analytics, you can gain insight into the type of content that performs best. As a result of your findings, it becomes easier to create Facebook ads that increase reach and engagement.

If you plan on spending money on Facebook ads, you might as well get the most bang for your buck. This starts with reviewing analytics data.

You’ll want to see what type of ads get you the most clicks and impressions. For instance you can test different images on the same ad. Facebook will then serve up the ad with the image that gets the most engagement. Then you can turn the other ads off and test against it. Pretty cool huh?

Final Word

There are more than one billion people active on Facebook, but the majority don’t pay any attention to analytics data.

As you spend more time tracking, reviewing, and comparing this information, your opportunity for success goes through the roof. Could this be just what your business needs?

Dasheroo Dashboard Feature: Slideshow Mode

Did you ever want to display your dashboard to your team or your boss so that everyone knew what KPIs were being tracked and where your team was in relation to where you need to be?

Now with the Dasheroo slideshow feature it’s easier than ever! You can have one dashboard no matter how long it is displayed in a number of different time intervals on a big screen. All you need is the Dasheroo Grande Plan or above.

In “Settings” simply choose Slideshow.

Screen Shot 2016-06-19 at 6.28.15 AM

Then choose the dashboard (one ore more!) you want to show in your slideshow. If it is long it will be parsed so that portions of it are displayed at a time. You can also choose what time interval you’d like it to change.

Screen Shot 2016-06-19 at 6.28.26 AM

You’ll now have your KPIs displaying the dashboards you want in the time interval you desire. Pretty cool huh?

Dasheroo Dashboard: Slideshow feature

Dasheroo Dashboard: Slideshow feature

Dasheroo Dashboard: Slideshow feature

Your beautiful KPIs will be ready for everyone’s viewing pleasure!

 

VIDEO: Track KPIs by Adding Zapier Zaps to Your Dashboard

Tracking KPIs has never been easier with a Dasheroo dashboard. What’s even better? Dasheroo now integrates with Zapier so that you can track KPIs from applications like Insightly, Pipedrive, Zendesk, Quickbooks and more!

We’re so excited about it Alf, our VP of Customer Success felt obligated to create this fantastic video showing you how to add a Zap to your Dasheroo dashboard in minutes!

And if you want to know more about KPIs in general, check out our guides for Customer Service KPIs, Marketing KPIs and more!

Track Our Startup: Instagram Changes + Zapier Grows Your Dashboard

Advil MemeWe’re heads down here at Dasheroo with testing on our next release and it’s not without difficulty. New Insights for Facebook Ads and Google Adwords are giving us a bit of a headache…Advil to the rescue!

Changes Abound at Instagram

Instagram has changed their API policies which is giving a lot of companies like ours yet another headache. As a result they’ve taken back some of the data they have been providing to us. For this reason we are not allowed to offer the Instagram competitive insight which affects about 500 of our users. Sorry, we still have some great Instagram stats you can’t get for free at companies like Iconosquare!

Faster Updates to Your Dashboards

Some of our users have experienced stats updating a bit slow. We’ve identified the issue and over the course of the next few weeks we’ll be increasing throughput just a bit each day so we can monitor any scalability issues.

Zapier Makes Dasheroo Happier

Since we re-launched our Zapier integration with more data visualizations we not only are getting a huge spike of users using the Zapier integration and we HAD OUR BIGGEST DAY OF USERS EVER, but we also have a huge spike using our native integrations as well, pretty cool, I’d say. Thanks for the love Zapier! Alf our VP of Customer Success has been VERY busy needless to say.
Oh, why use Zapier? Look, we get hundreds of requests to integrate with different 3rd party applications and while we want to do every one of them, it’s simply not possible. BUT, Zapier has integrated with a TON of 3rd party applications and they make it very easy for you to use them to integrate your data from hundreds of apps right into your Dasheroo dashboard. So give it a whirl!

Show Hundreds of New KPIs In Your Dashboard With Zapier

How many apps do you use to run your business? If you’re like most companies the answer is: “lots!” The obvious challenge is keeping track of everything going on across Google Analytics, Facebook, Dasheroo Zapier IntegrationMailChimp and the dozens of other apps that you use. Who has time to log into all those separate apps each day?

Dasheroo was created to help you visualize and monitor your sales and marketing key performance indicators — all in one place, all on one dashboard.

Today we’re excited to announce our integration with Zapier! In addition to the existing apps we already connect to, now you can access hundreds of additional apps from the Zapier platform to create truly customized dashboards for your business. Best of all? It’s free!

So what kind of things can you track with Zapier and Dasheroo? Glad you asked. Here are just a few ways to create a slick KPI dashboard in minutes:

  • Track new Zendesk tickets coming into your support queue
  • Track new Pipedrive deals in the past 30 daysDasheroo - Zapier dashboard
  • Track daily QuickBooks Online payments
  • Track new Insightly lead growth over time
  • Track inbound call volume from CallTrackingMetrics
  • And so much more!

So if you’re looking for a quick and easy way to track all of your important business metrics in one spot, Dasheroo is just the app for you. Come check us out today.

Here’s a Great Example of a Google Dashboard

Google is the king of free tools for marketing professionals. For example, we love the functionality and power of Google’s Keyword Planner. This is a tool we use day after day, and it’s really helped us take our business to the next level.

A Google dashboard is a great way to better understand your business. From traffic to advertising budgets to goals, the amount of data is never-ending.

If the time has come to create your first Google dashboard, here are three elements to include:

Google AdWords

If at any point you decide to spend money on AdWords advertising, it’s essential to track your results down to every last penny. And you want to track the ‘top of the funnel’, that is how much traffic your driving to your website to evenutally…convert.

Answer questions such as:

  • How much are you spending every day?
  • Which keywords are converting best?
  • What is your ROI?

It’s easy to spend money on AdWords. It’s not as easy to make money. By tracking data and results, you increase your chance of success.

Google Analytics

How do you know how much traffic your website is receiving? Do you understand your top traffic sources? What about your most visited pages?

At Dasheroo, we don’t spend money on Google Adwords (yet) but we do track exactly how many Sessions we get, how many users are responsible for those sessions.

On the dashboard below we include Google Users numbers so we can see how many new users vs. existing ones we get. We also use the “notes” feature so everyone is on the same page for what our conversion rates are.

Dasheroo Google Dashboard - Google Analytics

These are the types of questions you can answer by integrating Analytics into your Google dashboard.

Information like this will change the way you do business.

Google Sheets

Here’s what Google has to say about Sheets:

“With Google Sheets, you can create, edit, and collaborate wherever you are. For free.”

What more can you want? You can leave Excel spreadsheets in the past, instead relying on Sheets to create and collaborate. Through secure cloud storage, you can access all of your sheets from anywhere in the world, with any device.

At Dasheroo on our Google Dashboard you’ll find a ton of great KPIs we track.

We want to look at where we are to goal (we use Dasheroo’s countdown insight) and what our conversion rates are.

Dasheroo Google Dashboard - Google Sheets

Google Ecommerce

This is the ‘bottom of the funnel’ if you’re selling retail. You can track exactly how much you sold from all of that traffic you drove using Google Adwords (or not!)

At Dasheroo since we sell based on monthly subscriptions we use Stripe. However we put that information into a Google Sheet so we can track it all on one Google Dashboard. For us FTC means First Time Customer so we’re pretty happy we got to 100%!

Dasheroo Google Dashboard - Google Ecommerce

Final Thoughts

At Dasheroo, we have long been a fan of Google’s many free tools. Furthermore, we want all our clients to realize what these tools can do for them. That’s why we have put so much time into helping you create the perfect Google dashboard! Get yours for free at Dasheroo!

Dasheroo Dashboards Get Great Press!

When we get mentioned by awesome folks that like our dashboards we’re always happy and always wanting to share with our readers. Here are two amazing articles highlighting some really great online tools that we’re humbled to be a part of!

Carl Ramallo - dashboardsHow to save TIME with these Top Social Media Management Tools.

Carl Ramallo, voted a top social media coach, wrote this article highlighting social media management tools like Social Rank, Hootsuite, Buffer and you guessed it…Dasheroo dashboards.

11 Content Marketing Tools You Can’t Live Without
The Marketing Insight's logo - dashboards

Suttida Yang, that awesome digital marketing consultant and CEO of Fast Markit, wrote a great article about the tools she can’t live without and why. Two tools she mentions we absolutely love are BuzzSumo and Canva, oh, and Dasheroo for dashboards! Check out her list.

Thanks guys!

Track Our Startup: Dasheroo’s New Dashboard Release is Live!

We finally got our software release for your dashboard live. Thanks to Josh, Nivi, James, Andrew & Court for an amazing job pulling this one over the finish line.

Here’s what  you can expect!

Export Any Dashboard to Google Drive

This is killer. You’ll be able to export any dashboard instantly as a PDF right into any folder in Google Drive.

This is great if you want to share your dashboards with your clients or your team. All in one place all the time.

Export a Dasheroo Dashboard to Google Drive

Simply go to Export, choose Export to Google Drive, connect your Google Drive account, choose a folder and click Export, it’s that easy! You’ll need to have upgraded to Grande or above for this feature.

Scrolling Insights

Scrolling insights for your Dasheroo dashboard

For insights like this one you can now scroll through your past posts!

We’ve been wanting this for a long time and we couldn’t be more excited about it. For those insights you want to see more information on, you can now scroll to see more posts. We’re adding this to the following insights:

  • Recent Posts (Twitter, Facebook, Instagram)
  • Highest Engagement Posts (Twitter, Facebook, Instagram)
  • Recently Sent Emails (MailChimp, more email marketing platforms to come!)

Insights Now Show Your Country Currency Code

If you track metrics that have a currency value it’s important for you to track your country currency. We’ve always given you the right “currency” but we’ve always had a US Dollar sign ($) in front of it. Now you’ll be able to report on your own country currency code in your metrics.

dasheroo dashboard: new release is live

Go to your Dasheroo account settings, click on Organization and simply choose your currency from the list. Then all of your dollar related metrics will appear with your chosen currency code.

Now that this release is done, more are lined up and on the way, so stay tuned!

Track Our Startup: New Feature – YouTube Analytics!

We split up the release from hell to give you a few more insights sooner rather than later. So we focused on a few YouTube Dasheroo: YouTube Analyticsanalytics that Dasheroo users have been asking for.

  • YouTube Engagement Rate: (likes + shares + comments + favorites) / number of subscribers
  • YouTube Total Views: We took the existing metric for Total Views from the Overview insight and created a standalone insight.
  • YouTube Total Subscribers: We took the existing metric of Total Subscribers from the Overview insight and made it a standalone insight.

More on the super release as we finally wrestle it to the ground.

We got some nice mentions at Social Media Marketing World this week, we were supposed to go but due to difficult circumstances we weren’t able to attend. That show rocks and thanks for the mention!Jeremy Maher, Infusionsoft

If you didn’t see our Partner Spotlight, our first was Jeremy Maher from Infusionsoft. It’s a great product, if you don’t know about it our integration with them, check it out here.

We constantly track everything, and lately we’ve found that we’re getting a lot of users inviting people to their org. Have you done that yet? It’s pretty slick, you can share and collaborate with your clients, teammates or your boss.

On a positive note, we continue to grow! We’re getting an average of over 60 new users a day and they’re coming at us with some awesome user feedback. We’re also getting some killer engagement rate with our product. A HUGE percent of new users add an insight to their dashboards almost instantly so we’re pretty happy about that.

Alf our VP of customer success sends out this very cool email to everyone with the subject line: Here’s how Dasheroo is Working for Me with a 2 simple questions, what do you like?, what can be improved? Do you know we get back about one per week, here’s an example of what people say:

Dasheroo Email: Here's how Dasheroo is working for me

So do this yourself, you’ll get very valuable feedback!

Gotta get back to work. Cheers.

5 Things a Data Dashboard Could Do For Your Business

A data dashboard will never be your worst enemy, and it will absolutely be your best friend. Once you implement this tool, the way you look at your business will change forever. Here is how:

data dashboard of social media metrics1. Learn More About Your Social Strategy

Do you ever wonder if your social media strategy is paying off? Do you ever stop to think about what is and is not working?

With a data dashboard, there is no more guessing. You can see which platforms are most popular with your audience, and of course, which ones are sending the most traffic to your website. Google Analytics will tell you how to get there but Dasheroo will show you in super-easy dashboards.

2. Tweak Your Facebook Strategy

With 1.04 billion daily active users, Facebook can serve as an excellent source of referral traffic. You can also use the social platform to target ads to a specific demographic.

But remember this: you will never reach peak performance until you have the right data on your side. Through the use of a data dashboard, you can examine how your Facebook strategy has performed in the past and how it can be tweaked for better results in the future.

3. Track Pages Getting the Most TrafficData dashboard: top pages visited

In an overall sense, you want to drive as much traffic to your website as possible. You should be happy as long as your visitor count increases month over month. But don’t stop there.

When you know which pages get the most traffic, you can optimize it for leads and sales. As your conversion rate increases so will your revenue.

At Dasheroo we looked at what pages on the blog were getting the most traffic with our Google dashboard in Dasheroo and created pop-ups asking people to sign up for our product from the contextual article they were reading. We gained 5x more users from it!

data dashboard: referring traffic

4. See Where Your Traffic is Coming From

Once again, you need to pay attention to more than overall traffic growth. You want to know where your traffic is coming from, as this allows you to alter your marketing approach to maximize return. Google Analytics is just the free tool to do that for you.

Are you receiving the bulk of your traffic from referring sites? Social media? Organic traffic? Paid traffic? Your data dashboard can answer all these questions.

data dashboard for YouTube Analytics5. Keep an Eye on YouTube Analytics

With 55% of people watching videos online every day, you can’t afford to ignore the power of YouTube.

Don’t just post videos to YouTube and hope for the best. Use a data dashboard to track things such as:

  • Number of videos
  • Number of subscribers
  • Views
  • Watch time

Understanding what type of YouTube content people like to watch and what’s driving business for you will go a long way.

Create Your First Data Dashboard Today!

If you have yet to harness the power of a data dashboard, sign up for your free Dasheroo account today.

Are you currently using a data dashboard? How has it changed your business for the better?