3 Unique Ways to Get More Out of Your Business Dashboard

There is no denying the many benefits of using a business dashboard.

For example, a Twitter dashboard can be used to track engagement. With this approach, you’ll have a clear idea of how to get the most out of your Twitter marketing strategy in the future.

While the basics of a business dashboard are simple to understand, you don’t want to stop there. Instead, you want to dive deep, getting as much value as possible out of this tool.

Here are three unique ways to get more out of your business dashboard:

1. Setup Metric Alerts

There is no denying the importance of regularly reviewing the data generated by your business dashboard. However, as you know, there are times when other tasks get in the way.

This is why metric alerts are so important. Here’s how we define this feature:

“Instant group notifications when a metric you select goes above or below a certain threshold.”

So, if you want to know when a particular metric is performing at a high level, you can setup an alert to notify you. It’s that simple.

2. Team Collaboration

Do you have more than one person on your team? Is more than one person reviewing your business dashboard data?

If so, it’s important to take advantage of the team collaboration feature. With this, you can comment and chat in-real time, all from within your dashboard. This ensures that everyone on your team is on the same page.

3. Dashboard Exports

There will be times when reviewing data through your dashboard is enough. There will also be times when you need to do more.

With Dasheroo, you can download, print, and share PDFs or PNGs of your dashboards. This is perfect for agencies that need to share reports with clients.

Conclusion

What do you think of these three ideas? Can you use one or more of these to squeeze more value out of your business dashboard?

Even if you only implement one of these features, it could change the way you do business!

Track Our Startup: Active Campaign + More Performance Upgrades

We’re still gearing up for a release hopefully in the next week with Active Campaign, some Google Analytics insights for your Google Dashboard and maybe a new billing tier. Stay tuned.

Customer Success

Alf our VP of Customer Success has set up a “Calendy” campaign where he sends email to our paying customers to see if they need any help with their onboarding experience. If you get an email from him and want to chat take him up on it it’s fun, just schedule a meeting based on when he’s available! Now he’ll be reaching out to people who have gone inactive to see if he can get them active with us again.

Better Performance

James our VP of Engineering worked on another round of performance fixes for dashboard loading. This is an extension of performance fixes he did two weeks ago. He’s addressing the amount it time it takes to load a new new data that comes in the dashboard. Speaking of James, he’s coming to San Francisco this month, always awesome to see him, he lives in Austin. More on our meetings later!

Since we have a bunch in the queue we’re focusing on potentially getting this performance stuff out first in the next few days before our integrations.Active Campaign Apps Marketplace

New Marketplace

We had an awesome meeting with Active Campaign speaking of new integrations. Apparently they are hearing  a lot of requests for Dasheroo. They seem excited to list us for their marketplace but not more excited than us! 

Ok, time to get back to it. Cheers!

New Features Offered by Dasheroo Email Marketing Partners

At Dasheroo, we take great pride in the fact that our dashboards integrate with many of the top email marketing platforms.

It doesn’t matter if you’re new to email marketing or have been relying on this strategy for many years, there’s always room for growth.

In this post, you’ll see the newest features offered by Dasheroo’s top email marketing partners. Let’s get started!

Constant ContactVideo: what's new with Constant Contact email marketing

Last month, the Constant Contact team shared a blog post about a few recent changes and additions.

If you don’t have time to watch the video about the newest features, here’s a few to get excited about:

  • Next-Generation Editor
  • Advanced reporting features
  • New PDF Importer

Thanks to new features like these, it’s easy to see why Constant Contact remains a major player in the email marketing space.

Get your free Dasheroo dashboard for Constant Contact!

AWeber

For many years, AWeber has been a top choice of internet marketing professionals and small business owners. There’s many reasons for this, including the fact that the platform is always updated with advanced features.

Most recently, the company announced two new features:Aweber feature: tags for email marketing

  • The ability to use tags to trigger multiple campaigns (more here) – What’s great about this is that if you want to target a group of people on your list you can use tags, you no longer need to spin up a new list every time you need to deliver a new series.
  • An update to the Broadcast Archive feature (more here)

These features, among others, have been rolled out this summer. And if you know anything about AWeber, you know its next announcement will be coming soon.

Get your free Dasheroo dashboard for AWeber! 

Campaign MonitorVidoe: Campaign Monitor Marketing Automation Email Marketing

Overlooked by some, provider for small businesses, in fact we use them from time to time here at Dasheroo.

You can review all of its features here, including those that have been recently added to the platform.

Recently, they released a few marketing automation tools for its users it’s pretty slick. Check out the video.

Campaign Monitor also introduced its new App Store with more than 200 partner apps and integrations.

Get your free Dasheroo dashboard for Campaign Monitor!

VerticalResponseVerticalResponse Pro feature - email marketing

For email and social media marketing, VerticalResponse is hard to beat. Not only is the platform simple to use, regardless of experience, its feature list is always growing.

They just introduced its Pro+ features. With this full service approach to email marketing, users can take advantage of many benefits:

  • Save you time
  • Save you money
  • Generate top notch results

If you don’t have the time, experience, or desire to manage your own email and social media marketing campaigns, Pro+ is an option to consider.

Get your free Dasheroo dashboard for VerticalResponse.

Remember, no matter which one of these email marketing providers you choose, you can bring your data into your Dasheroo dashboard, free!

Track Our Startup: Performance Boost + August Rocked!

Well now that our last release is behind us here at Dasheroo, there’s a new one coming! We’re going to be adding a new pricing tier between FREE and $19 so be on the lookout for that. We’re also working on performance for your dashboards, killing some nasty bugs some users have experienced (sorry!), and our new integration with one of our most requested apps, Active Campaign, CRM for small business.

We think that we boosted performance for loading your dashboards by anywhere from 10-20%. So you should see your dashboards loading at a quicker pace. Thanks James! He’ll be looking at a few other places in our code where we can optimize performance. Everybody needs a speedy dashboard.quickbooks online logo - dasheroo dashboards

We’re doing some research on what new insights for QuickBooks Online users might want. We even asked our own internal accountants to weigh in. More on that as we know more.

Thanks to Nivi for reaching out to all customers who have asked for multi metric tracking in a Google Sheet. If you don’t know about it, it’s awesome.

Our summer started slow but man did it end on a high note. We got the most new customers in a given month ever. And Mimi killed it with her sales number as well. Way to go!

September is gearing up to be bigger and better so we have to get back to work!

New Release: New Google Sheets Feature + QuickBooks Online!

We’ve been talking about it and it’s finally here! Check out all of the new insights and dashboards Dasheroo has to offer.

New to Google Sheets Dashboard

Now you can track multiple KPIs on ONE chart in your dashboard, up to 5 in fact. So if you want to see how one metric is performing right alongside others, this is the way to do it.

Google Sheets multi KPI dashboard

QuickBooks Online (QBO)

We familiarized ourselves with yet another integration that we think is strategically important, QuickBooks Online! After all it is one of the leading small business accounting software packages out there. We already show you what’s happening with Sales and Marketing on your dashboards from a myriad of integrations, but tracking money out and revenue in for marketing and sales is also important. So to start we’re giving you three insights from QuickBooks to add to your Dasheroo dashboard.

  • Profit and Loss – View a trending line of income and expenses for your business in the given time period.QBO Income and Expenses Dasheroo dashboard
  • Customer Balance – View the amount owed by your customers broken down by due and past due.QBO Past Due Dasheroo dashboard
  • Income and Expenses – View your high level profit and loss details for the given time period.QBO Income & Expenses dashboard

What’s New?

Ever wanted to know what we’ve been working on right from within the Dasheroo application? I know, sometimes you’re too busy to get yourself to the blog…well we’ll get you there! Just click on “What’s New” in the app and you’ll see exactly what we’ve been up to.

Dasheroo - What's New Feature

More to come!

Track Our Startup: New Release On the Way

As we told you last week we’ve been busy on our next release for your dashboards due out later this week. What’s new? A bunch!!

New Features for Tracking KPIs On The Way!

The biggest request we get from those who track KPIs on a Google Sheets dashboard is support for tracking multiple KPIs on one sheet. Well in the next release you’ll be able to support FIVE!!

You’ll also get access to these new features right from within your dashboards so every time we do a release it will be even easier to find out all the goodies you’ll have access to.

We’ll also have a few Quickbooks Online insights to add to your dashboards. Now you’ll be able to track KPIs like your P&L right from Dasheroo.

We’re also working to get our Active Campaign dashboard out so you can track all of your marketing KPIs in one spot. That will likely make the release after this one. Great job guys!

We’ve been doing pretty good with our SEO lately. We use a tool called SEM RushSEM Rush - Dasheroo SEO which we really like. It gives us great competitive intel for keywords that other businesses in our space are ranking for. We can easily see where we are plotted next to other businesses. In the chart on the right you can see that we are ranking for the most organic keywords that drive the right targeted traffic. Can you tell we love our graphs and charts here at Dasheroo? 🙂

Alf, our VP of Customer Success, has been busy recovering from the awesome onslaught of user questions and suggestions (which we love) from the Social Media Examiner article last week. It was an awesome article, How to Monitor Multiple Social Media Metrics in a Single Dashboard, thanks again @SMExaminer! We also had a record number of purchases we’ve ever had in a week.

Back to work!

Social Media Examiner: Monitor KPIs In a Single Dashboard!

Social Media Examiner: Set Up a Single Dashboard to track KPIsWe just got HUGE ink in a great article from Social Media Examiner and we couldn’t be more excited. It’s all about tracking KPIs from a single spot. It’s an awesome read: How to Monitor Multiple Social Media Metrics in a Single Dashboard.

Writer Brandon Olson who is the Content Marketing Manager at AWeber, one of the world’s leading email marketing providers, walks you through how to choose the right tool for your business (so yes our competition is in there, we like them!) how to connect Facebook, Twitter, Pinterest, Instagram and LinkedIn social media KPIs.

And it’s not a surprise Brandon also talks about how to tie in Google Analytics KPIs as well as an email marketing dashboard.

Also check out his other Social Media Examiner article: How to Generate Leads With Social Media Quizzes

Which Marketing KPI is Most Important to Your Business?

Is one marketing KPI more important to your business than the rest?

This may not be an easy question to answer, but it’s one that you should address (if you have yet to do so).

Maybe you’re most interested in organic traffic. Or maybe social media is more your thing. Regardless, you need to understand which KPIs have the biggest impact on your business.

For those who have yet to answer this important question, here are several KPIs to keep an eye on:

1. Organic Traffic

The primary goal of any business, as it relates to inbound marketing, is to generate as much organic traffic as possible.

Tracking this means keeping a close watch on a bunch of things, such as:Screen Shot 2016-07-20 at 9.21.28 AM

  • Total traffic.
  • New and returning users.
  • Sessions by device type.
  • Top sources by medium.
  • Top pages.

This marketing KPI should never be overlooked.

2. Social Media

While some companies devote time, money, and resources to every available social media platform, others focus on the one or two that have the biggest impact on their business.

For example, Instagram continues to grow in popularity. If this social media platform is important to your business, you can track KPIs such as:

  • Number of followers.
  • Highest engagement.
  • Posts.

Tip: check out this article on Instagram KPIs to learn more.

3. Sales OpportunitiesScreen Shot 2016-07-20 at 9.26.46 AM

Sales and marketing go together hand in hand, so it only makes sense to track KPIs associated with both areas of your business.

Is there anything better than seeing an increase in the number of sales opportunities in your pipeline?

This KPI should not be ignored, as it shows if your marketing strategy is generating the the results you’d expect.

In The End…

If you have yet to decide which marketing KPI is most important to your business, now’s the time to do so. There is a good chance that one of the three we discussed above will continue to impact your business well into the future.

P.S. Dasheroo can help you find and track every imaginable marketing KPI. Learn more and get started for free!

Track Our Startup: It’s All About Your KPIs

People are on vacation, there might be a summer slowdown for some but not for team Dasheroo! We’re getting you more features to access your KPIs all the time.

SEO

We’re seeing the number of users coming from our organic channel grow slightly whereas before the summer we were were growing a bit more. We expected it and we’re keeping an eye on it! By the way, to all of your SEO specialists out there, goodonya mate! You’ve got to have PATIENCE dealing with how your site ranks in the search engines…PATIENCE, something our CMO does not have 🙂

QA ROCKS

Our QA team has been working on a full regression test. What’s that? That’s where you test every single permutation of what you can do with our application to ensure that any new changes we’ve made (and we’ve made a LOT) all work well together. Court is putting a real emphasis on data integrity which means we just want all of your KPIs on your Dasheroo dashboards to jive with the native application reporting as close as possible. Thanks Court.

Next UP?Dasheroo KPIs

We’ve been working on our next integrations based on what users are telling us. Nivi, our product manager has been knee-deep in researching dashboards for Quickbooks and Active Campaign so you can track those KPIs along with your other metrics.

We’ve also working on requirements on sending dashboards by email so if you can’t get to a web page or your app you can be on top of your KPIs via email.

OK, gotta meeting to get to! Oh and for a guide that helps with important KPIs to track go here!

3 Things a Google Dashboard Can Teach You About Your Business

There is more to Google than its high powered search engine. Through the use of Google Analytics, you can gain a better understanding of your business.

With a Google dashboard in place, it’s easy to:

  • Track the data that’s most important to your business.
  • Understand your audience.
  • Make positive changes on the fly.

Taking this one step further, let’s examine three things a Google dashboard can teach you about your business:

1. Top Traffic Sources

Are you getting most your traffic from the search engines? How about social media? What about email marketing?

Once you setup a Google dashboard, you can answer all these questions in real time. Subsequently, you can adjust your approach to get the most out of each traffic source.

Dasheroo Google Dashboard Pages

For instance if you saw you were getting a ton of traffic from Organic Search (which you don’t pay for) then why not dig deeper to find out what keywords are driving your results and develop more content around those keywords.

If you see that referral sessions are driving a ton of traffic then dig in to see which referrals are converting the most.

2. Are You Reaching Your Goals?

One of the coolest features of Google Analytics is the ability to set and track goals. In short, this allows you to measure how often users complete a specific action, such as:

  • Destination
  • Duration
  • Event
  • Pages per session

Don’t shy away from setting goals related to website traffic. And if you’re going to do this, be sure to track your progress with a Google dashboard.

Dasheroo Google Dashboard: Google Goal Completions

Set a goal for how people sign up for your service or how many complete a sale. Then compare that to your sign up or sales data and make sure it all jives!

3. Most Popular Content

It’s imperative to understand the type of content that interests your audience. A Google dashboard can provide you with this insight. Here’s an example:

Screen Shot 2016-07-13 at 11.35.33 AM

These pages aren’t among our most popular, so we may want to think about updating them in the future to attract more visitors and better suit our audience.

Conversely digging into your popular pages may make you install a pop-up to get a user to join your list. You may want to include a popular product that a visitor buys along with the product on the page they’re visiting. This way you increase your average order size and ultimately your conversion rate.

When you understand what’s driving the most visitors to your site, you can use this to create more targeted content in the future.

Final Thoughts

Even if you’ve had great success without the use of a Google dashboard, don’t continue to put this on the back burner.

Regularly reviewing dashboard data can teach you a lot about your business.

P.S. If you’re looking for a Google dashboard provider, give us a try!