A Case for Awesome Dashboards: Q&A With Zurb’s Daniel Codella

Daniel Codella - ZurbWe love it when our users take the time to give us real feedback both positive and negative for our business dashboards. So we asked Daniel Codella over at Zurb to answer some questions for us.

Zurb is a pretty cool company based here in the Bay Area. According to Zurb, “ZURB is a product design company since 1998. Through consulting, product design tools and training, we transform the way businesses approach product design.”

Thanks for taking the time Daniel!

How many employees work at Zurb?

Daniel: There’s about 25 of us, including contractors here at ZURB. We’re broken up into four business groups and multiple teams. I’m ZURB’s sole marketer and a member of our Connections team, responsible for building relationships, increasing communication and putting people first!

That’s awesome! What did you use before you found Dasheroo?  How long did it take you to gather your metrics?

Daniel: Ugh. Before Dasheroo? That was painful! I would often create custom dashboards using Google Docs and Google Analytics. While you can do some very cool things there, it was difficult for me and I’d often mess them up. I explored a few other business dashboard apps and services but I found them either to be too difficult or not flexible enough. As hard as a I tried, I just couldn’t find that one product that showed me all the metrics that were important to me in an easy to use way. 

Building and managing these custom dashboards and updating my docs really started to get time consuming and took me away from my actual work. I would spend several hours a week gathering, organizing and presenting the data, hours I could have spent actually doing my job to make those numbers move.

What were the most important features you needed in a dashboard for Zurb?

Daniel: In addition to all of the big health indicators of our popular marketing channels, I needed to be able to easily and quickly see my email metrics to look for patterns, correlations, and other insights. I also needed to compare all of these KPIs with some custom numbers I keep in Google Sheets. All of these streams of data needed to be easy to compare and analyze so I could break down the information for my team and ultimately act on the data.

Did you gain any new insight using Dasheroo? 

Daniel: Absolutely. To easily see patterns and trends, to be able to spot correlations at a glance, all of this was previously unavailable to me but has fundamentally changed my tactics and strategies. I can act quickly to maintain momentum but also observe longterm movement and respond appropriately. Because Dasheroo integrates with just about anything, I can compare all kinds of data, even the special custom stuff I keep in my docs. On top of that, the charts and graphs it generates are beautiful and add some really pizazz to my reports and presentations. Accurate data is most important of course, but the added perk of having that data displayed in such a vivd way helps me convey things to the team in a way they can really understand. The more members of my team that have access to and understand the data, the better decisions we can make as a company.

Does more than one team member use Dasheroo? What other functions in the company?

Daniel: Two of our “Customer Advocates” use Dasheroo to gather data on how people are using our various products and services. We also regularly share Dasheroo graphs and charts with company leadership and at our weekly scrums.

Thanks Daniel!