Through the use of a social media dashboard, you can learn a lot about your business can’t you?
How much traffic are you generating from social media sites?
Which platforms are sending you the most qualified visitors?
These are just a couple of the many questions you can answer with the right marketing dashboard in place.
For those who have never used a social media dashboard, for those who want to spend more time on this in the future, here are three unique strategies to put to good use for your business.
1. Track Your Competition
Regardless of your industry, it’s safe to assume that you have quite a few competitors. We know we do!
It would be in your best interest to keep a close watch on your competition, including how they are performing on social media. By doing so, you can ensure that you are always one step ahead.
Here is an example of a social media dashboard that compares the growth of Dasheroo’s Facebook and YouTube vs. Geckoboard’s. Looks like both of us have to pump up our YouTube activity!
When it comes to social media data, some numbers are more important than others depending on your business. But usually across the board it’s imperative to pay close attention to engagement, as this shows that your audience is truly interested in what you have to say.
For example, Check out Dwight The Pup’s engagement rate on June 18 on our Dasheroo dashboard below, then look at what post drove it, more like that please!
3. Facebook Ads
If you want to push your Facebook reach to the next level, it may be time to run some ads and Facebook makes it not only easy, but cheap!
This is something we’ve discussed in the past, such as in our recent post on how to test Facebook ads.
With a social media dashboard, you can track a variety of data such as:
- CTR (click-through-rate)
- Actions (an action doesn’t have to be a click, it can be a “like” or “share as well)
- Action Rate
- Cost Per Click
- Cost Per Action
Now that you have a few ideas on how to use a social media dashboard, it’s time to get started. We’d love for you to give Dasheroo a try!