There is more to Google than its high powered search engine. Through the use of Google Analytics, you can gain a better understanding of your business.
With a Google dashboard in place, it’s easy to:
- Track the data that’s most important to your business.
- Understand your audience.
- Make positive changes on the fly.
Taking this one step further, let’s examine three things a Google dashboard can teach you about your business:
1. Top Traffic Sources
Are you getting most your traffic from the search engines? How about social media? What about email marketing?
Once you setup a Google dashboard, you can answer all these questions in real time. Subsequently, you can adjust your approach to get the most out of each traffic source.
For instance if you saw you were getting a ton of traffic from Organic Search (which you don’t pay for) then why not dig deeper to find out what keywords are driving your results and develop more content around those keywords.
If you see that referral sessions are driving a ton of traffic then dig in to see which referrals are converting the most.
2. Are You Reaching Your Goals?
One of the coolest features of Google Analytics is the ability to set and track goals. In short, this allows you to measure how often users complete a specific action, such as:
- Pages per session
Don’t shy away from setting goals related to website traffic. And if you’re going to do this, be sure to track your progress with a Google dashboard.
Set a goal for how people sign up for your service or how many complete a sale. Then compare that to your sign up or sales data and make sure it all jives!
3. Most Popular Content
It’s imperative to understand the type of content that interests your audience. A Google dashboard can provide you with this insight. Here’s an example:
These pages aren’t among our most popular, so we may want to think about updating them in the future to attract more visitors and better suit our audience.
Conversely digging into your popular pages may make you install a pop-up to get a user to join your list. You may want to include a popular product that a visitor buys along with the product on the page they’re visiting. This way you increase your average order size and ultimately your conversion rate.
When you understand what’s driving the most visitors to your site, you can use this to create more targeted content in the future.
Even if you’ve had great success without the use of a Google dashboard, don’t continue to put this on the back burner.
Regularly reviewing dashboard data can teach you a lot about your business.
P.S. If you’re looking for a Google dashboard provider, give us a try!