With 320 million monthly active users, your business can’t afford to ignore the power of Twitter. The social giant provides an opportunity to connect with customers and prospects, share information, learn from others, and much more.
Just the same as every other social site, there are trends worth tracking. You need to know your audience inside and out. What type of information do they like? What type do they dislike? What do they best respond to?
Below are three trends within a Twitter analytics dashboard that absolutely deserve your attention:
In simple terms, you want your number of followers to increase with each week. Do you notice your number of followers slowing down? If so, it may be time to:
- Create more content.
- Follow more people.
- Engage with your audience.
Followers are the lifeblood of your Twitter strategy. These people truly care what you have to say. For this reason, more is always better. Make sure your follower count is trending upwards at all times.
Have you ever found yourself in this position: you create a great piece of content, such as an infographic, that you are excited to share via Twitter.
You make the tweet live, sit back, and wait for the fun to begin. And then you realize something: nothing is happening.
You can have as many followers as you want, but what matters most is engagement. Are your tweets being retweeted by others? Are they clicking the “favorite heart” to show their support? Are you opening up a dialogue with your followers?
Remember these four points when tracking engagement:
Just the same as followers, you want your number of engagements to continually climb.
This trend doesn’t always get as much attention as it should. We define this as follows: “Rate that followers share your Tweets with their followers. Amplification = Number of RT’s per Tweet.”
You can only do so much when it comes to pushing and publicizing tweets. At somepoint, you need your audience to takeover and do some of the work for you. This is where amplification comes into play.
If your followers have a strong network, retweets allow your message to be quicklyamplified to a huge following. Tracking this trend is not optional. It is a must.
Along with the trends above, which others do you consider important to the success of your Twitter analytics strategy?