5 Must Track Facebook Marketing Metrics

Did you know Facebook attracted approximately 1.23 billion daily active users for December 2016?

Did you know that 72% of adult internet users use Facebook?

With these statistics in mind, it’s easy to see why a growing number of companies are spending more time, money, and resources building and managing a robust Facebook marketing strategy.

There is a big difference between using Facebook and generating a positive response. This is why you need to track a variety of Facebook marketing metrics. By doing so, you’ll know what’s working, what’s not, and how to adjust your strategy accordingly.

Here are five “must track” Facebook marketing metrics:

1. Fans

Fans, fans, and more fans. You want your Facebook page to experience a month over month growth in the number of fans. This may not be the most important engagement metric to your business, but it definitely shows if you’re moving in the right direction.

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2. Shares

Are people sharing your content? If so, you know you’re doing something right. If not, you know you need to make a few changes to the type of content you’re posting.

Not only should you focus on the overall number of shares, but keep an eye out for positive growth. You want this number to increase as you devote more time to Facebook marketing.

3. Top Posts

Simply put, you need to understand which posts are generating the greatest response from your audience. This allows you to share the right type of information in the future, thus leading to a higher engagement rate.

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4. Engagement Rate

By now, you probably realize that “engagement” is a good indicator of whether or not you’re achieving success on Facebook.

We define engagement rate as follows:

“Total number of unique people who liked, shared, commented or clicked on your Page posts divided by total reach by day.”

Tip: pay close attention to the overall engagement rate, as well as the daily and weekly increase or decrease.

5. Impressions

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This is the total number of times activity from your Facebook Page is displayed.

Are you noticing a big spike when you post certain types of content? Are you finding that your impressions flat line during periods of inactivity?

More impressions mean more opportunities for your audience to engage.

Conclusion

What do you think of these Facebook marketing metrics? Have you been tracking this data? Have you been ignoring it in the past?

If you’re ready to make a change for the better, start tracking Facebook analytics today. You’ll be glad that you did!

New Google AdWords Insights

We’re happy to announce we just launched four new insights for one of our most popular integrations: Google AdWords. Here’s a quick summary of the new insights, so have a look and then go add these to your Dasheroo dashboard!

Average Position

You can now track the average position of your ads over time to see where they show up on a page. An ad position of “1” means that your ad is the first ad on a page, and yup, you guessed it, the higher your ad appears the more likely it is that potential customers will see it.

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Impressions by Device

Learn which devices your audience is using when they view your ad. With the “Impressions by Device” insight, you can to see a breakdown of the different devices including desktop computers, smartphones, and tablets.

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Impressions by Network

View the ad networks where your impressions are being shown for your ad. Based on your campaign settings, you’ll see ad networks such as: Google Search, Search Partners, Display Network, YouTube Search, and YouTube Videos.

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All Conversions

This insight is a comprehensive summary of all conversion types that might take place for your campaign. It combines the regular “Conversions” metric with harder-to-measure conversions like phone calls, store visits, and in-app conversions.

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So, there you have it! We hope you find these new Google AdWords insights useful to your business. And of course, let us know what other reports you’d like to see added in the future.

3 Interesting Ways to Use a Google Analytics Dashboard

Are you a small or midsize business owner? Are you seeking new ways to track and analyze your website’s traffic?

If so, it’s time to take full advantage of a Google Analytics dashboard.

At Dasheroo, we don’t just give you another way to view traffic data. We present the numbers in an easy to digest format that can be used to take your company to the next level.

In the past, we discussed the many ways to use a Google dashboard to track sales performance. This time around, we’ll examine three interesting ways to use a Google Analytics dashboard:

1. Keep an Eye on Total Sessions

Google defines a session as follows:

“A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions.”

Screen Shot 2017-03-10 at 11.45.00 AMWith this in mind, you should closely monitor sessions throughout the day. For example, if you realize that your number of sessions increases at a certain time of the day, you may be able to correlate this to a particular action. For example, this may happen when you:

  • Publish a new blog post
  • Send an email newsletter to your list
  • Publish social media updates

2. Review Top Pages

Screen Shot 2017-03-10 at 11.44.50 AMLet’s face it: some pages of your website will be more popular than others. You need to know which pages generate the most traffic so you can take full advantage of this content in the future.

An example of this would be a review of the most visited pages on your blog. As you review these, pay close attention to any trends that standout. Don’t be surprised if you find that one type of content is more popular than the rest. In this case, you can focus on creating more of the same in the future.

3. Understand Top Traffic Sources

Are you generating the most traffic via search engines? What about paid traffic? Or maybe social media pushes the largest number of people to your site?

With a Google Analytics dashboard, it’s easy to get a better understanding of your top traffic sources by medium. Once again, with this data in hand, you can alter your approach for better results in the future.

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Conclusion

When it comes to Google Analytics, there’s one thing you need to know: there’s no shortage of meaningful data.

Through the implementation and regular review of a Google Analytics dashboard, you can get a better feel for how your website is performing.

KPIs vs. Metrics: Know the Difference

Many business owners don’t take the time to understand the difference between key performance indicators (KPIs) and metrics. Instead, they believe these to be one in the same. This isn’t exactly true.

At Dasheroo, here’s what we have to say about KPIs:

“Many companies use key performance indicators (KPIs) to measure performance of a specific business metric that is valuable to the business growth. These performance indicators are usually measured over time and are very different from department to department.”

With this in mind, it’s easy to see that a KPI can be considered a metric, however, a metric is not necessarily a KPI.

Still confused? Check this out:

  • A key performance indicator is used to measure performance and success.
  • A metric is nothing more than a number within a KPI that helps track performance and progress.

A KPI should be based on the following principles:

  • Implement a specific objective for each KPI.
  • You must be able to measure your progress (or lack thereof) over a specific period of time.
  • The best KPIs are those that can be attained with a reasonable level of effort.
  • Results (such as the metrics you measure) should be related to your goals.

Dig Deeper

Now that you understand the difference between KPIs and metrics, here’s something else to think about: you can dig deeper than what you see on the surface.

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For example, many companies are focusing more resources on social media and related key performance indicators.

While it’s only natural to turn your attention to reach related KPIs – such as the number of active fans, followers, and connections – other details that deserve your attention include:

  • Engagement rate calculations
  • Return on investment

Conclusion

It goes without saying that KPIs and metrics are both essential to the success of your business.

Once you sign up with Dasheroo you can create your first dashboard, settle on the most important KPIs, and set your sights on the future!

3 Keys to Determine Whether Your Business Succeeded in 2016

Have you ever wondered why you aren’t seeing a return on your marketing? Or maybe you aren’t sure whether you are actually seeing a return or not. Either way, as a small business owner you face many choices when it comes to investing time, money and effort in sales and marketing. But let’s face it, without the right insights these choices become more of a gut feeling rather than a recipe for success.

As business owners we are pulled in many directions.  Here are 3 customer engagement and marketing retention areas with a little help can add real dollars to your bottom line in 2017.

How are your Online Reviews? Can your customers find you online? Can they find you on the most important review’s sites that consumers trust before choosing who to call for a service? Google, Yelp, Facebook, Thumbtack, Angie’s List, etc. are all great places to establish a presence and make sure you are optimized to receive reviews. Already there? Then how do your reviews look? If you don’t have any reviews it negatively affects your business. And believe it or not, a 4.8 Star rating might be trusted more than 5 Stars across the board! What’s more concerning is that every bad review (under 4 stars) you receive costs you an average of $30K worth of business every year. EACH ONE. That seems crazy but with 88% of new customers reading reviews online before booking appointments, it makes sense. Is your business winning the game of online reviews?

Referrals – Are you getting referrals from your best customers? Are you getting as many referrals as you should be to determine whether a referral program is successful? Here’s the great thing about referrals and why you want them to grow your business. Referred customers are 5x more likely to become loyal to your business and therefore 4x more profitable to you. In addition they are 10x more likely to refer you new customers and repeat the process. So this is HUGE. Focusing on customer referrals alone could quadruple your profit in 2017.

Repeat Business – Succeeding at your online reviews and customer referrals only leads to more good things.  Customer loyalty and a steady flow of repeat business should be the core foundation of your business. Boosting your reviews, referrals, and getting a clear understanding of what’s working in your marketing can be a confusing cycle, but if more of your customers are coming back and booking business regularly, then you are succeeding. When we analyzed the customer database of thousands of business owners this year we discovered that less than 20% of their customers are coming back more than once. That number should be at least double, and it’s not that hard to get there.

So how did 2016 look for your small business? You can take steps on your own to correct any missteps along the way. But you can also hire FreshLime for a fraction of what it cost to do these things on your own, and this is our business – to help your business succeed. While you focus on making your service to customers great, we focus on helping you grow your business.

FreshLime’s cloud-based retention marketing and analytics platform that provides thousands of local businesses with a simple way to build and manage key customer relationships. The platform automatically helps you capture customer, marketing, and transaction data to build a unique profile for each of your customers. FreshLime’s retention marketing engine uses this data to drive customer feedback, reviews, referrals, and repeat purchases.

Happy holidays to you from everyone at FreshLime! We appreciate your business this year and we are looking forward to growing even more small businesses in 2017! Let’s connect directly and through social media – or wherever you spend time in building your business. We can’t wait to get started!

Jay Bean, Founder & CEO FreshLime

FreshLime Acquires Dasheroo!

A few weeks ago we announced that Dasheroo was being acquired, but we didn’t give specifics. Now that the news is public we wanted you to have all the info so you can get as excited as we are! FreshLime + Dasheroo is an win/win for small local business. There are a few ways you can learn more about how this change will affect you:

  • FreshLime CEO Jay Bean will be hosting a WEBINAR talking all about it and sharing “3 Key Customer Insights You Have Today That Will Make Your Business More Money Tomorrow” on Tuesday, December 13th at 2pm MST. You can register HERE.
  • You can read the full press release, “FreshLime Acquires Dasheroo to Help SMBs Build and Manage Better Customer Relationships” HERE.
  • You can read and follow FreshLime CEO Jay Bean’s recent blog post on LinkedIn about why FreshLime Acquired Dasheroo HERE.
  • FreshLime posted a full video and written case study on how one of their small business clients Valley Plumbing has recovered $134,776 in lost customer revenue in just 6 months HERE.

Or you can simply contact us or FreshLime directly with any questions you may have!

Thank you always for all of your constant support! We are excited to continue the work that we have built on your behalf with FreshLime.

Great News: Dasheroo Has Been Acquired!

I know we’ve been quiet since announcing that we were winding down, but some great things have Happy Face - KPIs Company Dasheroohappened since we made that announcement in early October.

It turns out we got a bunch of interest from companies wanting to acquire Dasheroo for our expertise in helping businesses manage their KPIs. But the exciting news is that one very special company, led by long-term leaders in the small business marketing space, decided that Dasheroo was a great match and fit really well with the services they provide. We couldn’t agree more!

Yep, Dasheroo has been acquired, and we couldn’t be happier.

We want to give you a heads up, but an official announcement with more details will be made on Tuesday, December 6.

We both share a passion for helping small and mid-size businesses thrive, and now this combined company will help you take advantage of even more ways to grow your business.

So what does this mean for Dasheroo users?

  • Most importantly, your dashboards will live on and you’ll be able to keep tracking your important KPIs within Dasheroo!

  • Dasheroo will be a key part of a broader suite of amazing marketing automation & customer retention tools.

  • There’s going to be significant investment to support and grow the Dasheroo product so you’ll see more enhancements and new features.

  • For Dasheroo users who were previously on a paid plan prior to September 30, we’ll be extending our original promise of free service to December 15 until December 31st, 2016. After that, we’ll resume billing.

More details soon, we’re ironing out a bunch of stuff!

Startup Lessons Learned: Sales Strategy – Shut Up & Save a Sale

Sales Strategy: Shut up and sellHave you ever been in a situation where you or a colleague keep talking after your prospect or client has already decided to purchase? I know I have been. If you don’t read on you could snatch a “no thanks we’re not interested” out of a sure sale.

TAXI DRIVER

What reminded me of this was a recent trip I was on. I had to go through Paris several times over a 2 week period. So on the first trip out of CDG, I met a taxi driver who seemed great – clean, nice car, good driving skills and pleasant. I told him I had several more trips in and out of the airport as well as trips within the city. He eagerly gave me his card and told me to please use him for all the rides. I told him I’d take him up on it. He just got a nice sale!

A few days later, there he was right on schedule to take me to Orly airport. It worked out great, I got to know him a little better and found he was a well educated guy with a nice family. At that point he was batting 2 for 2 and looking to get lots more fares. Then…it happened. On the pick-up when I returned to Paris, he messed up my arrival time and ended up sitting at the airport for 2 hours. His first words for me were “you told me the wrong time!”  Who doesn’t use their phone to confirm flight times these days anyway? I told him to check the email and txt threads, where I had clearly communicated the exact arrival time & gate info. He argued a bit then wisely let it go. Thank God.

I was ready for a calm ride after that and would have let it all slide and continued to use him. I understand that time lost is money lost. But nope, he had to do it, yep,  bring up politics, and went so far as to say “how could you ever vote for a woman to run your country?” Needless to say I told him not to go there, but he wouldn’t give up. He kept pushing the issue to places where I just got fed up. I mean, at the end of the day I don’t need a debate on my taxi ride, I’d really rather catch up on business emails. When he dropped me off, I let him know I wouldn’t be needing his services any more. He lost a a big sale & good amount of certain income. F for his sales strategy.

SMART PR

The flip side, years ago I was at a well funded start-up and we were interviewing PR firms. I was meeting with the last company, and was so impressed hired them on the spot. After telling him to shoot over a contract and other docs, I’d never seen a guy wrap up a meeting so fast! He immediately stood up, said thanks, rounded up his team and bolted out the door. I talked to him later about it, and he said “what good would it do, at any time someone could have said something to screw the deal?!”  Great point. He knew when to shut up. Great sales strategy.

REEL IT IN JOHNNY

Recently I was reminded of this very important lesson that should be ingrained in all of us. I was speaking with a client who was having some issues with our app – it just wasn’t fitting her needs which were very specific. We’d had a very productive call, she was happy with the fixes and the timelines. Done deal! But for some reason I got excited and and started to mention a couple of ‘stretch’ features we’d been contemplating. All it did was highlight some weaknesses in our current offering, which made her think about other features we might not have yet. Needless to say I caught myself early on, did a bit of a dance and reeled it back in. But whew! Not knowing when to shut up can cost you! When the deal is done, wrap it up.
Have you ever muffed this sales strategy and talked yourself out of a sale? Let me know your experience!

New Release: ActiveCampaign Insights for Your Dasheroo Dashboard

It’s finally here, our newest software release. Big thanks to James, Josh, Court, Nivi and team for killing it with this one. ActiveCampaign is a massive marketing automation tool for businesses of all sizes. It’s been close to the number one integration we’ve been hearing from our users and now it’s live.

New ActiveCampaign Integration

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Check how many contacts you have at any given moment!

Here’s what’s on the list with more to come:

Contacts Growth – Using this insight you’ll be able to track the number of contacts in your ActiveCampaign account and see how this is trending over time.

Campaign Engagement – This insight allows you to view Open, Click, and Reply rates for all or specific campaigns in your ActiveCampaign account.
Automation Engagement
– Now you can view the engagement of an automation series and see how it trends in a given time period.

ActiveCampaign - Dasheroo Form Growth

See how fast your sign up forms are growing in size!

Bounces and Unsubs – Track your trending bounce and unsubscribe rates by day based on all the emails you’ve sent.

Form Performance – View the number of sign ups from forms and see how it trends in the given time period.

So if you’re using this awesome tool for your CRM and marketing automation now you can view your KPIs right alongside all of your social media and Google Analytics metrics.

Startup Lessons Learned: The Culture of Customer Success

I love Italy, my wife and I enjoy visiting every year. There’s one thing – in addition to the awesome pizza – that astounds me about screen-shot-2016-09-16-at-4-39-47-amthe country; the culture of service. It got me thinking: in this day and age of doing everything in a faceless business world, how can you have great service and ‘customer success’?

On the Isle of Capri there is a wonderful wine bar, Capannina Bar, it’s been there forever. It’s one of the only places open all year round. The island closes to tourists November to March so the locals need a place to go. On a recent visit, we were walking down the tiny street and we saw our friend Benny who is the bartender. She was delivering glasses of wine and chips to a local store owner for them and their customers. Wow, that’s double service, not only is Benny serving the store owner, the store owner is ordering wine for their customers. And it just comes natural to them. Try ordering a ‘to go’ delivery of drinks from your bar and see what happens!

What To Do?

As a business who develops apps we unfortunately don’t have a bunch of Bennys around. So how do you go above and beyond expectations to service customers who you may never talk to let alone see? It’s vital to instill a culture of customer success.

Here’s what we focused on at Dasheroo:

  • Alf, our VP of Customer Success, answers emails fast! Expectations these days are, you get an automated email then in about a day you might get someone to get back to you. Not Alf, he knows data is important to make decisions and people need answers…fast. We use Zendesk.
  • If anyone wants to talk to us we set up a Grasshopper phone system (cheap!) and it’s so flexible. You can forward to a live phone within certain hours or only allow folks to leave messages. When someone leaves a message an email is sent to multiple people so we can get back to them fast. Mimi, our Sales Director is like lightning.
  • Alf proactively reaches out to people who seem to need some help with Dasheroo (they created an account but are inactive) with Calendy. They can schedule time with him to go over any questions they have and make sure they get the most value from Dasheroo!

What is your service culture? Please share!